It’s no secret that today’s recruiters are faced with the daunting challenges of competing with other companies to hire not only the best engineers, but ones that are a solid, long-term fit with the company culture. This slide deck covers: • The Recruiting Approach at Coinbase, including the work trial process • Technical Recruiting Strategies, such as referral programs and tapping into your user base • Unique Ways to Attract Talent, like developing the reputation and networks of your engineering leads • Best Practices on Creating an Exceptional Candidate Experience • Scaling Culture and hiring people who are genuinely passionate about your product

1. +
An Inside Look Into
Coinbase’s Recruiting Approach
+

2. Today’s Moderators
Casey Marshall
casey.marshall@greenhouse.io
Tom Nikl
tom@hackerrank.com

3. What is Hiring Hacks?
• The hiring hacks series is presented by Greenhouse
• Greenhouse is an end-to-end recruiting optimization
platform, helping companies get better at recruiting

4. Hiring Hacks Series
• Each webinar in the series focuses on strategies and tools that helps measurably improve the recruiting
process and outcomes
• In this Hiring Hacks, Greenhouse partnered with HackerRank to discuss:
• The Recruiting Approach at Coinbase, including the work trial process
• Technical Recruiting Strategies, such as referral programs and tapping into your user base
• Unique Ways to Attract Talent, like developing the reputation and networks of your engineering leads
• Best Practices on Creating an Exceptional Candidate Experience
• Scaling Culture and hiring people who are genuinely passionate about your product

5. coinbase.com
Source
passionate developers
with CodeSprints, an online
programming competition.
Screen
technical candidates
with engaging, auto-
scored CodeChallenges.
Interview
standout programmers
with CodePair, which
combines video chat with live
coding.
What’s the difference between a bad hire and a great hire?
HackerRank

6. coinbase.com
Enhance recruiting by ensuring
engineering speaks to qualified
candidates
Strategic advantage by finding
candidates that aren’t obvious
based on resume
Improve process and reduce
your time to hire
Drive candidates to top of funnel
from HackerRank community of
1M+ engineers
(via CodeSprints / Company Pages)
Why HackerRank works

7. Hiring Hacks Speaker
Aurora Harshner
Recruiting Manager
Aurora started her career in Silicon Valley in HR at
Salesforce.com, however she transitioned into recruiting
as an Engineering sourcer at Google. She left in 2011 to
join a small budding startup called Airbnb, where she built
out various teams ranging from Customer Support,
International Expansion, Engineering and Design. Once
the company reached 900 employees, she left Airbnb to
apply the learnings of rapidly scaling a company, to a
small Bitcoin startup called Coinbase, where she currently
works as a Recruiting Manager. Aurora is passionate
about providing an exceptional candidate experience that
blends efficiency with a truly human experience.

8. coinbase.com

9. coinbase.com
Pick your passion.

10. coinbase.com
What’s our story?

11. coinbase.com
Coinbase’s approach to recruiting.
- Education
- Candidate experience
- Partnerships
- The work trial
- Communication

12. coinbase.com
Technical recruiting strategies.
- Get the engineers involved
- Leverage libraries
- Driving referrals
- Leverage your users
- Referral bonus

13. coinbase.com
Attracting top talent.
- Engineer Leadership Presence
- Reddit HackerRank quiz

14. coinbase.com

15. coinbase.com
Candidate experience.
- 5 minute sync
- Provide interview focus areas
- Timeliness
- Project leader and buddies

16. coinbase.com
Conclusion.

17. coinbase.com
Questions