1. Challenging the myths that exist
around HRM’s attitudes towards
growth and development
Layton Dorey
Bristol Omnifacts Research
Fred Morley
Greater Halifax Partnership
(April 21 Version)
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2. Methodology
• Telephone survey among HRM residents age 18+
• Demographics to reflect overall population
• Regional representation
• Total sample around 1,400
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3. Myth 1:
People in HRM think growth is bad
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4. Change Over Last 10 - 15 Years Has Been:
Total Sample
100%
80% 72%
60%
40%
19%
20%
4%
0%
Overall Economic
Growth In HRM
Good For HRM 72%
Neither Good Nor Bad 19%
Bad For HRM 4%
Omnifacts Research

5. Attitudes To Economic Growth
(mean ratings; 10 = “strongly agree”)
My quality of life is enhanced through economic grow th in HRM
(n=1358)
7.1
Economic Grow th Prov ides New Employ ment Opportunities That
Benefit Me & My Family (n=1350)
7.3
A Grow ing Economy Prov ides For Enhanced Serv ices &
Entertainment Options (n=1366)
7.9
HRM Needs To Continually Grow Its Economic Base (n=1359) 8.1
Economic Grow th Is Important For A Vibrant Community (n=1369) 8.3
0 1 2 3 4 5 6 7 8 9 10
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6. HRM Needs To Continually Grow Its Economic Base
(mean ratings; 10 = “strongly agree”)
10
Total (n=1359)
9
8.2 8.3 8.3 Southern Peninsula (n=299)
8.1 8.0
8 7.8 Northern Peninsula (n=297)
Dartmouth (n=257)
7
Bedford, Clayton Park, etc.
(n=252)
Fall River, Sackville,
6
Tantallon, etc. (n=254)
5
Omnifacts Research Note: Scale is 5 to 10

7. What Does The Phrase “Economic Growth”
Mean To You?
(Open End: All Responding)
n=604
More Infrastructure/
18%
Community Development
Better Economy 27%
More Money/ Greater
27%
Prosperity
New/ More Business 28%
More Jobs/ Lower
33%
Unemployment
0% 10% 20% 30% 40% 50%
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8. Myth 2:
People don’t recognize and support
downtown Halifax as “the showroom”
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9. HRM Spends Too Much Money in Downtown Halifax
(Total Sample)
7%
14%
Strongly
Agree
13%
Mostly Agree
Neither
44%
Mostly
Disagree
22% Strongly
Disagree
HRM Spends Too M uch M oney
On Downtown Halifax
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10. HRM Spends Too Much Money On Downtown Halifax
100% 0%
7% 7% 6%
11% 10%
90%
14% 12% 13%
Strongly
80% 19% 22% Agree
12% 13%
70% Mostly Agree
15% 12%
60%
44%
Neither
50% 40%
49%
40%
Mostly
42% 45% Disagree
30%
20% Strongly
35% Disagree
29%
10% 19%
13% 11%
0%
Southern Peninsula Northern Peninsual Dartmouth Bedford, Clayton Fall River, Sackville,
Park, etc. Tantallon, etc.
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11. Who Will Benefit From (Further)
Growth And Development In Downtown Halifax
Total Sample
Memo:
Total Agree 56% 54%
100%
90% 19% 18%
Strongly
80% Agree
70% Mostly Agree
37% 36%
60%
Neither
50%
5% 5%
40% Mostly
Disagree
30%
27% 28%
Strongly
20% Disagree
10%
12% 13%
0%
I Will Personally Benefit M y Neighborhood Will Benefit
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12. Myth 3:
People in Halifax Have Bataphobia
fear of tall buildings
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13. Support For Developments In The Downtown Core
Total Sample
21% 22%
Completely
Support
Mostly
Support
33%
47% Neither
2%
Mostly Do
13% Not Support
2%
13% Do Not
Support At All
30%
17%
4 - 10 Stories 10 Stories Or Taller
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14. Developments That Are 10 Stories Or Taller
Memo:
In The Downtown Core
Total Support 59% 56% 53% 52% 52%
100%
90% 22% 21% 19% 19%
27%
Completely
80% Support
70% Mostly
33% 33% Support
34% 32%
60%
32%
Neither
50% 2%
2% 2%
2% 10%
40% 3% 13%
14% Mostly Do
13%
15% Not Support
30%
20% Do Not
37%
29% 30% 32% Support At All
10% 23%
0%
Southern Peninsula Northern Peninsual Dartmouth Bedford, Clayton Fall River, Sackville,
Park, etc. Tantallon, etc.
Omnifacts Research

15. A Building’s Visual Appeal Is Very Important
Total Sample
Memo:
Total Agree 94% 71%
100%
90%
Strongly
34%
80% Agree
70% 56%
Mostly Agree
60%
50% 37% Neither
40%
Mostly
30%
5% Disagree
38%
20%
17% Strongly
10% 1% Disagree
3%
1% 8%
0%
The Visual Appeal Of New Developments The Design Of A Building Is More
Should Be Strongly Considered In The Important Than The Height Of A Building
Approval Process
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16. Young people are not engaged and do
not really care about the future growth
and development of Halifax
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17. Frequency With Which You
Are In Downtown Halifax
100%
80%
61%
60%
51%
48%
40%
32%
28%
21% 21% 22%
18%
20%
0%
18 - 34 35 - 54 55+
Daily 51% 32% 22%
Weekly But Not Daily 21% 21% 18%
Less Than Weekly 28% 48% 61%
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18. Economic Growth In HRM Over Last
10 - 15 Years Has Been:
100%
80% 75% 73%
66%
60%
40%
20% 18% 20%
20%
4% 4% 5%
0%
18 - 34 35 - 54 55+
Good For HRM 66% 75% 73%
Neither Good Nor Bad 20% 18% 20%
Bad For HRM 4% 4% 5%
Omnifacts Research

19. Developments That Are 10 Stories Or Taller
Memo:
In The Downtown Core
Total Support 68% 55% 46%
100%
15%
90% 22%
Completely
33%
80% Support
70% 31% Mostly
Support
60% 33%
3% Neither
50% 35%
2% 14%
40% Mostly Do
13% Not Support
30% 1%
11% Do Not
20% 38% Support At All
30%
10% 19%
0%
18 - 34 35 - 54 55 +
Omnifacts Research