Joshua March: Introduction

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Joshua March: Introduction

  1. 1. Catch up!<br />
  2. 2. Friendfeed acquisition<br />$50m in stock<br />Acquired the team<br />
  3. 3. Leading to new search…<br />
  4. 4. Facebook lite<br />
  5. 5. Oh, and @ ‘ tagging’…<br />
  6. 6. A better inbox!<br />
  7. 7. A better inbox (cont.)<br />Updates from fan pages historically had miniscule conversion<br />All Facebook found that the new change has improved this – so don’t overlook anymore<br />
  8. 8. What not to do<br />Jump the shark fin!<br />
  9. 9. Most (seeded) apps look like this <br />
  10. 10. Instead of… like this<br />
  11. 11. Why?<br />Everyone wants to be ‘viral’<br />Virality is how many users join based on the activity of other users over a period of time (my own definition). <br />E.g. for every user engaging in the app, another user engages for each time period (a viral rate of 1 = true viral)<br />
  12. 12. But…<br />A viral rate of 1 is extremely difficult – it’s normal to be much lower (e.g. for every 10 users you get one more in each time period)<br />So – if people only use your app once, there’s only one time period. If you seed it to ten people, you’ll only get one more user.<br />
  13. 13. The answer<br />Retention rate!<br />To make your app spread virally, you need to keep people coming back. <br />Even with a viral rate of 0.1, if you’re users come back every week, they’ll double every ten weeks<br />
  14. 14. Turn this… (50% retention)<br />
  15. 15. To this (99% retention)…<br />
  16. 16. And if you get the viral right as well, maybe even this….<br />
  17. 17. Thank you!<br />Contact me –josh@theiplatform.com<br />Follow me on twitter: @joshuamarch<br />Some blogs to read:<br />http://andrewchenblog.com/<br />http://lsvp.wordpress.com/<br />

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