Workshop on How to Think Strategically.
We look at STRATEGY & PLANNING as a way to help Brand Leaders be better Strategic Thinkers and write better Brand Plans. In that workshop, we would look at:
1. How to THINK STRATEGICALLY, helping to make focused choices on the pathway to your vision
2. The role of BRAND STRATEGY in creating a bond, power and profit, beyond what the product itself can achieve.
3. Creating BRAND PLANS that everyone in your organization can follow.