Personas are data-driven representations of your customers. At Atlassian, personas are used company wide: from the development teams to marketing, we're all catering for the same set of customers. Tash will you show how the whole company is involved in the persona creation process: using affinity mapping, design walls, user journeys and workshops, and of course, Confluence.

1. #atlassian

2. Bringing your customers to life
How to build great products for them, not you
TASH KEUNEMAN • UX DESIGNER • ATLASSIAN • @TASHJ

19. Harvey the Hesitant
“I have too many things to do and not enough time.”
Harvey does not identify as a technical person nor does he crave the latest gadgets. His
assistant set up his blackberry. Harvey has a business or traditional design background
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mendations from William, Alana and Emma. However, if he feels software will risk their
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uses email, social media channels and reads the news online. He craves predictability and
control.
His Company
TEAM SIZE 20
COMPANY SIZE 1000
WORKS REMOTELY Occasionally
PURCHASING POWER Purchaser
Skills
TECH PROFICIENCY +++++
DESIGN +++++
PROGRAMMING +++++
SECURITY +++++
SUPPORT +++++
TESTING +++++
PROCESS EFFICIENCY Loves
• Reliable products
• Time saving tricks
• Note taking apps
• Great teams managers
• Running
Hates
• Agile
• Paperwork
• Software that updates
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• Flash
Software
Languages
Hang Out
Places
User Personas
Needs
• Minimal fuss products
• Things work smoothly
together
• :PTWSPÄLKMLH[YLZ
• Only show me what’s
relevant
Goals
• Put structure and
protocols in my company
• Maintain life/work
balance
• Maintain leadership
position

20. H A R V E Y
Is this going to be good for us
in the long run? I hope we’ve
made the right choice.
A B O U T H A R V E Y H A R V E Y ’ S A T T I T U D E S
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facts before making a decision, and needs
to balance lots of competing priorities. He’s
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predictability and control, and sometimes
he’s a bit uncomfortable when it comes to
collaborating with workmates.
He tends to be the one to tick the box on
software purchases, but as long as teams are
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Appetite for leadership
Appetite for collaboration
Patience for problem-solving

26. @atlassian

27. design.atlassian.com

28. Thank you! Want to know how to use personas?
See Sherif’s talk at 2pm Thursday
For design workshops in action see Jay’s talk at 1:30pm today
TASH KEUNEMAN • UX DESIGNER • ATLASSIAN • @TASHJ