How to Leverage Your Mobility Investment
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How to use mobility in your company? The answer to this question leads to a different enterprise mobility solution for every situation; one that is different for you vs. your competitor. Globo's Paul DePond and guest speaker Michael Facemire of Forrester Research look at the data that is motivating companies to implement a mobile strategy in this engaging discussion that will leave you with answers covering: - The different phases of mobility maturity - Examples of companies at various points of this journey - Guides to deploying successful mobility programs with real ROI
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How to Leverage Your Mobility Investment
- 1. How to Leverage Your Mobility Investment February 26, 2015 Paul DePond VP of Innovation & Technology Globo To join the conversation: @GloboPlc #GoGlobowebinar Michael Facemire Principal Analyst, Application Development & Delivery – Forrester Research Featuring: Guest speaker
- 3. © 2014 Forrester Research, Inc. Reproduction Prohibited 3 Mobile Maturity Evolution – Phase 1 Single Data Source Single Mobile App Minimal Device Coverage Single Geography © 2015 Forrester Research, Inc. Reproduction Prohibited
- 4. © 2014 Forrester Research, Inc. Reproduction Prohibited 4 Mobile Maturity Evolution – Phase 2 Single Data Source Single Mobile App Broad Device Coverage Single Geography © 2015 Forrester Research, Inc. Reproduction Prohibited
- 5. © 2014 Forrester Research, Inc. Reproduction Prohibited 5 Mobile Maturity Evolution – Phase 3 Multiple Data Sources Single Mobile App Broad Device Coverage Single Geography © 2015 Forrester Research, Inc. Reproduction Prohibited
- 6. © 2014 Forrester Research, Inc. Reproduction Prohibited 6 Mobile Maturity Evolution – Phase 4 Multiple Data Sources Multiple Mobile Apps Broad Device Coverage Multiple Geography Multiple Data Sources Multiple Mobile Apps Broad Device Coverage Single Geography Multiple Data Sources Multiple Mobile Apps Broad Device Coverage Single Geography Multiple Data Sources Multiple Mobile Apps Broad Device Coverage Multiple Geography © 2015 Forrester Research, Inc. Reproduction Prohibited
- 8. MDM •Devices: Smartphones •Access: Email, contacts, calendar •Support: IT help desk EMM (+MAM, +MCM) •Devices: Smartphones, Tablets •Access: Business apps, file sync & share, LOB apps •Support: Enterprise app stores, self-service portals Workspace Enablement •Devices: Mobile devices, PCs •Access: Any app, any data. •Analytics: Sophisticated analytics (e.g. user context, location) •Support: Enterprise app stores, self-service portals, Third party help desk (e.g. Geek Squad) The Path To Workspace Enablement Requires Backend Data & Application Access Stage 1 Stage 2 Stage 3 8 © 2015 Forrester Research, Inc. Reproduction Prohibited
- 9. © 2014 Forrester Research, Inc. Reproduction Prohibited 9 Mobile usage isn't slowing down on the consumer side; internal business apps are even hotter. Forrester predicts a 10- to 15:1 ratio of internal- facing to external-facing apps within organizations. -- A Benchmark To Drive Mobile Test Quality Forrester Research, Feb. 26, 2014 Data To Consider Chief digital officers (CDOs) are driving wholesale transformations of the organization. In a recent Forrester survey of business and technology decision-makers, 49% of 1,031 European and North American enterprise respondents say they need to re-engineer business processes to support mobile and innovation. -- Source: Forrester's Business Technographics® Global Mobility Survey, 2014. © 2015 Forrester Research, Inc. Reproduction Prohibited 9
- 10. © 2014 Forrester Research, Inc. Reproduction Prohibited 10 Uh Oh, What About These? Hard Harder Hardest! How do we manage data security? Can we MDM employee devices? Can we MDM business partner employee devices? © 2015 Forrester Research, Inc. Reproduction Prohibited 10
- 11. © 2014 Forrester Research, Inc. Reproduction Prohibited 11 Key Takeaways › Enterprise mobility is maturing from a set of small, individual projects to an organization-wide initiative. › This is driving technology change – quickly! › Stay ahead of this change by ensuring that all platforms and technologies used in mobile can grow and evolve with your company’s needs. © 2015 Forrester Research, Inc. Reproduction Prohibited 11
- 12. GLOBO is an international leader and technology innovator delivering Enterprise Mobility Management and Mobile Application Development solutions and services. Deployments in 50+ countries Subsidiaries & offices: Greece | USA | UK | UAE | India | Cyprus 3.4m active users of consumer services 570k enterprise users 24m+ device licenses for consumer apps 12
- 13. Evolution of Enterprise Mobility Management ActiveSync MDM BYOD MAM MCM NAM Applications Limited MDM Basic MDM Functionality Secure Workspace Managed 3rd Party Apps Accessing File Systems Interfacing with Wi-Fi Infrastructur B2C and B2E Applications Mobile Device Management Network Access Management Bring Your Own Device Mobile Application Management Mobile Content Management 13 STAGE 1 STAGE 2 STAGE 3 Featuring
- 14. Ask the experts… How are you seeing customers embrace mobility at various stages of mobile maturity? Retail was one of the first entrants in mobile. Based on that one would expect that they would be the furthest along. What are you seeing in Retail and other verticals? Retail needs can be B2C or B2E • For B2E: mobile device management for product info or service delivery • For B2C: mobile app to market products & services to customers
- 15. What We’re Seeing Organization Size Stage Device Liability Number of Devices Retail 5,000 1 Corporate Owned 500 City Government 2,000 3 Corporate Owned + BYOD 750 Legal 450 1 Corporate Owned 300 HealthCare 3,500 2 Corporate Owned + BYOD 1,000 15 Featuring
- 16. Customer Approaches to Mobilization Start With MDM or EMM Initiatives Start With Application Initiatives 16 CO, COPE & BYOD Mobile Devices Featuring
- 17. What Are Organizations Looking to Mobilize? Internal Business Processes Create Mobilize Workflows Real Time Business Intelligence Paper Forms Customer and Supplier Processes Operations Reporting Employee Services 17 Featuring
- 18. How Will Your Mobile Applications Get Developed? How Will Applications Get Developed? Internal IT Resources Shadow IT Third Party Development Services 18 Featuring
- 19. © 2014 Forrester Research, Inc. Reproduction Prohibited 19 Organizations were asked…. © 2014 Forrester Research, Inc. Reproduction Prohibited Featuring 19
- 20. Ask the experts… Where do customers get applications developed? Depends on how mature mobility strategy is • do it all in-house • Outsource all of it • Use a combination of the above
- 21. Businesses Need an End-to-End Strategy to Leverage the Mobility Investment at Each Stage Enterprise Mobile Device Management Securing Devices Managing Applications BYOD Workspace Solution Securing Corporate Data & Applications Mobile App. Development Platform Transforming Mobile App Development 21 Stage 1 Stage 2 Stage 3 Featuring
- 22. Professional Services – Key Advantage when defining and executing a mobile strategy Enterprise mobile apps Consumer mobile apps HTML5 Hybrid Native - Consulting Services - Mobile app development • Concept • Design • UI/UX design • Testing & Validation - Solution implementation AnyIndustry Anycompanysize 22 Featuring
- 23. Best Practices To Leverage Your Mobility Initiative 1- Find a vendor that can grow with your current and future mobility needs. Determine your needs up to 18 months 2- Designate stakeholders who will contribute to requirement definition & approve decisions for mobility solutions 3- Know your needs before selecting a mobile solution or vendor. Prioritize mobility projects i.e. first device management then application development 4- Find out which processes do various departments and business owners want to mobilize 5- Which mobile application systems do you need to support - is cross-platform development needed? 6- Understand your organizations IT strengths and weaknesses. Understand the impact on IT with respect to supporting any mobility solution. 7- How are your mobile apps going to be developed - internally or outsourced? 8- Have a plan to communicate enterprise mobility solutions to all end users. 9- For MDM and BYOD solutions make sure you have an updated Acceptable Usage Policy 10- How will you measure the success of your mobility strategy or deployed solutions? What are metrics or KPIs? Lastly, its hard to get it 100% right because mobility is a changing environment. Working with a company that can guide you from start to finish, greatly increases your chances for success. 23 Featuring
- 24. Thank You Contact Mike at mfacemire@forrester.com or @ASocialFace For more information on Globo www.globoplc.com Connect with Globo at GloboUS@Globoplc.com, Follow us on Twitter@Globoplc Download “The Secret to Unlocking the Potential of Enterprise Mobility” at http://bit.ly/1vYRR2g
- 26. Enterprise Mobility Management Mobile Device Management On-Premise or Cloud Centralized Dashboard Security & Policies App Management Real-time visibility and control of mobile data, devices, and applications. Real-time Statistics Reporting & Logging Compliance & Alerts End User Self-Service 20 Featuring
- 27. Enterprise Mobility Management Secure Workspace • Email • Contacts • Calendar • Tasks • Notes • File Access • Messages • Groups • Secure browser • Secure camera • Doc editing • Custom apps built using GO!AppZone Studio Secure mobile productivity and collaboration using application containerization. 21 Featuring
- 28. One Platform for All Your Apps Complete and easy mobile app development and deployment platform Visual IDE for rapid development Out-of-the-box Security Mobile App Container for future-proof apps & easy deployment Mobile Back-end Server On-premisesCloud OR Cross-platform 22 Featuring
Editor's Notes
- Globo the global provider of enterprise mobility management (EMM) and application development platforms and services, will host a live webinar, “How to Leverage Your Mobility Investment,” featuring two of the industry’s leading experts on the subject. Industry analyst Michael Facemire of Forrester Research and Paul DePond, VP of Innovation and Technology at Globo, will discuss how mobility can drive business success for any type of company at any stage of mobile maturity. In this webinar attendees will learn: The different phases of mobility maturity Examples of companies at various points of this journey Guides to deploying successful mobility programs with real ROI
- Enterprise Mobility Management, a phrase that means different things to nearly every development leader in the industry. Even upon arriving at a common definition, the needs of every organization are also very different — bringing up an important question, where are you in your mobile maturity curve? The answer to that question often defines what you need out of a mobility management platform. Join Globo and Forrester analyst Michael Facemire in a discussion about enterprise mobility management and why it’s not a one-size-fits-all solution! Topics covered: The mobile maturity curve and defining aspects of each point in the journey. How many companies are at each point. EMM solutions for each stage. The importance of investing in a solution that addresses not only your current challenge but can grow with you.
- Usually a mobile program to tactically address security of devices and includes MDM approach.
- Includes a broader support for multiple device OSs where security is still an important aspect and MDM or EMM can solve the needs.
- MDM Devices: Smartphones Access: Email, contacts, calendar Support: IT help desk
- EMM (+MAM, +MCM) at multiple locations Devices: Smartphones, Tablets Access: Business apps, file sync & share, LOB apps Support: Enterprise app stores, self-service portals
- Red is where most companies are today.
- Forrester Research offers data to consider when it comes to companies in the decision cycle of their mobility strategy.
- Gartner - GLOBO is recognized as one of the 22 companies, leading the Mobile Development Platforms evolution in the Gartner report, “Technology Overview of Mobile Application Containers for Enterprise Data Management and Security” VDC - GLOBO is recognized as one of the 15 companies, leading the Mobile Development Platforms evolution in the VDC report, “Strategic Insights 2012: Enterprise Mobility Solution Mobile Development Platforms”
- Globo - we see many organizations initially looking for a mobile device management solution. As we go into our discovery process with these organization we look for key pieces of data like device ownership which tells us if all of their mobile devices are corporate owned or if they looking for a BYOD solution. In many cases they are looking for both. If the organization is looking to mobilize an application or provide some amount of real time data to one of the LOB’s we discover what type of application is needed and propose the appropriate solution. In addition we at some point circle back and see if the customer can utilize our MDM or BYOD functionality possibly replacing the one the currently have. Globo - we have seen a variety of retail implementations using mobile devices for product information or service delivery from the MDM/EMM perspective. I many of these scenarios a tablet is being used an information kiosk for both product and service. Our requirements are to manage and secure the mobile device to limit its functionality to its intended use by the retailer. In other situations we are being asked to develop a specific mobile application for them to more effectively market their products and services.
- Forrester - Given the individual customer’s state of maturity, early maturity clients will either try to do all of it themselves or farm out all of it. As they mature they better understand not only the technologies, but what opportunity (and associated challenges) is presented by mobile and they can better feather in a composition of the different development and services options.
- Globo GO!Enterprise MDM - Real-time visibility and control of mobile data, devices, and applications. Globo GO!Enterprise EMM - Secure mobile productivity and collaboration using application containerization. Globo GO!AppZone MAM, MCM - Visual IDE for rapid development. Mobile App Container for future-proof apps & easy deployment. Out-of-the-box Security. Cross-platform. Mobile back-end server
- Globo Professional Services: Expert Consulting and Design - Dedicated team of engineers and industry experts together with highly experienced design teams are available for presales and post sales consulting Application Development Services - Dedicated experienced application development teams can design, develop and deploy enterprise mobile applications based on GO!Enterprise platform or native applications Deliver end-to-end mobility solutions - The extensive mobility know-how on the mobile platforms and technologies enables us to implement mobile solutions across many Industries and back-end systems