SlideShare a Scribd company logo
1 of 24
ROYAL LEPAGE
ATLANTIC




                      COSSETTE MEDIA




                  GOOGLE:
                 CHANGING
               ADVERTISING         1
GLEN MORE – COSSETTE MEDIA
INTERACTIVE MEDIA STRATEGIST
COSSETTE   JUNE 22 2009
MEDIA




           GOOGLE FACTS
           > 97% of the search engine's revenue from
             advertising programs
           > Google’s total advertising
             $21.9 Billion
           > Buys one company a
             month
           > Owns YouTube,
             DoubleClick and AdMob



                                                       3
COSSETTE
MEDIA
COSSETTE
MEDIA




           MOBILE ADVERTISING
COSSETTE
MEDIA




           RICH MEDIA ADS
COSSETTE
MEDIA




           IN GAME ADVERTISING
COSSETTE
MEDIA




           SOCIAL MEDIA CHANNELS
COSSETTE
MEDIA




           9
COSSETTE
MEDIA




           10
COSSETTE
MEDIA




           11
COSSETTE
MEDIA




           12
COSSETTE
MEDIA




            Visitors   Input




                       Dropout




           Customers   Success

                                 13
COSSETTE
MEDIA




           14
COSSETTE
MEDIA




           15
COSSETTE
MEDIA




           16
COSSETTE
MEDIA




           17
COSSETTE
MEDIA




           18
COSSETTE
MEDIA




           Menus, Coupons
                            19
COSSETTE
MEDIA




           20
COSSETTE
MEDIA




           INSIGHTS




                      21
COSSETTE
MEDIA




                       PROMOTED VIDEO




           KEYWORDS, PEMIUM CHANNELS, PROMOTED VIDEO
                                                  22
COSSETTE
MEDIA




           23
COSSETTE
MEDIA




           182 Course
           235 Resource Documents
           Certification Prep




             YOU ARE GETTING ACCESS SOON.
             MAKE SURE YOUTAKE A LOOK FOR
              THINGS THAT ARE RELEVANT TO
                       YOUR JOB

                                            24

More Related Content

Similar to Google Advertising Landscape

Creating a campaign on Facebook
Creating a campaign on FacebookCreating a campaign on Facebook
Creating a campaign on FacebookBrian Thornton
 
Social Media Workshop - New Economy
Social Media Workshop - New EconomySocial Media Workshop - New Economy
Social Media Workshop - New EconomyDaniel Priestley
 
Online Events 101
Online Events 101Online Events 101
Online Events 101BrightTALK
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RBPeter Hui
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RBPeter Hui
 
Omma display 1015 peter minnium
Omma display 1015 peter minniumOmma display 1015 peter minnium
Omma display 1015 peter minniumMediaPost
 
Disruptive Innovations in Media-Based Industries
Disruptive Innovations in Media-Based IndustriesDisruptive Innovations in Media-Based Industries
Disruptive Innovations in Media-Based IndustriesFurniture Row Companies
 
CBLT_DDC12_Digital_Journey
CBLT_DDC12_Digital_JourneyCBLT_DDC12_Digital_Journey
CBLT_DDC12_Digital_Journeycharleti
 
Ad Age Ad Network And Exchange Guide
Ad Age Ad Network And Exchange GuideAd Age Ad Network And Exchange Guide
Ad Age Ad Network And Exchange Guidetony anderson
 
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010Sustainly
 
Building Brands Online
Building Brands OnlineBuilding Brands Online
Building Brands OnlineStephan Osmont
 
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Dachis Group
 
Balderton Marketing Event May 2012 Slide Deck
Balderton Marketing Event May 2012 Slide DeckBalderton Marketing Event May 2012 Slide Deck
Balderton Marketing Event May 2012 Slide DeckLucy Baker
 
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...Digiday
 
Web 2.0: a real marketing opportunity for startups?
Web 2.0: a real marketing opportunity for startups?Web 2.0: a real marketing opportunity for startups?
Web 2.0: a real marketing opportunity for startups?Jean-Pierre Baeyens
 
John yearout digitaldownload_adclub_idsd
John yearout digitaldownload_adclub_idsdJohn yearout digitaldownload_adclub_idsd
John yearout digitaldownload_adclub_idsdSan Diego Ad Club
 
Blitz strategy deck v2.3
Blitz strategy deck v2.3Blitz strategy deck v2.3
Blitz strategy deck v2.3IABC Louisville
 

Similar to Google Advertising Landscape (20)

Creating a campaign on Facebook
Creating a campaign on FacebookCreating a campaign on Facebook
Creating a campaign on Facebook
 
Social Media Workshop - New Economy
Social Media Workshop - New EconomySocial Media Workshop - New Economy
Social Media Workshop - New Economy
 
Online Events 101
Online Events 101Online Events 101
Online Events 101
 
Socialmedia
SocialmediaSocialmedia
Socialmedia
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RB
 
Presentation for RB
Presentation for RBPresentation for RB
Presentation for RB
 
Omma display 1015 peter minnium
Omma display 1015 peter minniumOmma display 1015 peter minnium
Omma display 1015 peter minnium
 
Disruptive Innovations in Media-Based Industries
Disruptive Innovations in Media-Based IndustriesDisruptive Innovations in Media-Based Industries
Disruptive Innovations in Media-Based Industries
 
CBLT_DDC12_Digital_Journey
CBLT_DDC12_Digital_JourneyCBLT_DDC12_Digital_Journey
CBLT_DDC12_Digital_Journey
 
Ad Age Ad Network And Exchange Guide
Ad Age Ad Network And Exchange GuideAd Age Ad Network And Exchange Guide
Ad Age Ad Network And Exchange Guide
 
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
 
Building Brands Online
Building Brands OnlineBuilding Brands Online
Building Brands Online
 
Evaluating Social Media
Evaluating Social MediaEvaluating Social Media
Evaluating Social Media
 
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)
 
La marque et le consommateur: quelles bases pour un nouveau deal?
La marque et le consommateur: quelles bases pour un nouveau deal?La marque et le consommateur: quelles bases pour un nouveau deal?
La marque et le consommateur: quelles bases pour un nouveau deal?
 
Balderton Marketing Event May 2012 Slide Deck
Balderton Marketing Event May 2012 Slide DeckBalderton Marketing Event May 2012 Slide Deck
Balderton Marketing Event May 2012 Slide Deck
 
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...
Adconion Direct Tech Talk at DAS: The Future of Online Advertising and how to...
 
Web 2.0: a real marketing opportunity for startups?
Web 2.0: a real marketing opportunity for startups?Web 2.0: a real marketing opportunity for startups?
Web 2.0: a real marketing opportunity for startups?
 
John yearout digitaldownload_adclub_idsd
John yearout digitaldownload_adclub_idsdJohn yearout digitaldownload_adclub_idsd
John yearout digitaldownload_adclub_idsd
 
Blitz strategy deck v2.3
Blitz strategy deck v2.3Blitz strategy deck v2.3
Blitz strategy deck v2.3
 

Recently uploaded

BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 

Recently uploaded (20)

BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 

Google Advertising Landscape