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Cobalt presentation of the "Digital Shopping Journey" for the 12th Digital Dealer Conference, Orlando, FL. April 5, 2012. Presented by Max Steckler and David Winter.
Before they drive home in their new vehicle, every shopper takes a "digital journey" from inspiration to ownership. Much of that journey takes place online. The breadth of the Cobalt network provides an unprecedented view of that journey and insights into shopping behavior, segmentation analysis, and perspective on consumer engagement across Brand, regional and local dealer advertising channels.