3 Secrets to Crafting an Employer Brand Story
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The document discusses three secrets to employer brand storytelling: 1) Understanding what motivates employees in terms of advancement, money, people, and technology; 2) Crafting a story that shows how an employee's path aligns with the company's vision; 3) Telling the overall story of the company to attract the right talent.
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3 Secrets to Crafting an Employer Brand Story
- 1. 3 Secrets to Employer Brand Storytelling #GDSummit Bryan Chaney Sourcing Executive @bryanchaney
- 3. We all have motivators. What gets you AMPT?
- 8. #1 #2 #3 #4
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- 17. You, Your, Yours. Dude.
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- 21. your path their vision THE STORY
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- 24. #AskGDSummit Double-click to enter title Do@ubBlre-yclaicnkC toh aennteery subtitle http://about.me/BryanChaney TalentBrand.Org
Editor's Notes
- Do you want to find out how your brand can be the “Yoda to your talent’s Luke Skywalker” or do you just want to find out what the heck Bryan is talking about? Tune in to Brian’s session 3 secrets to employer brand story telling. Bryan himself said “I want people to understand why we say the things we say, and help them use that personally to tell a better story. A better story outside their walls of work, and a better story to inspire their own team.”