Sometimes there is misconception that social media is effective only in B2C. This is an attempt to explain how to use social media effectively in B2B.

1. SOCIAL MEDIA
for B2B

2. IS SOCIAL MEDIA ONLY FOR CONSUMER
ORIENTED BUSINESSES

3. IS SOCIAL MEDIA ONLY FOR CONSUMER
ORIENTED BUSINESSES
OR B2C’S

5. NO

6. YOU MUST BE WONDERING...

8. WHAT DOES IT TAKE FOR B2B TO
SUCCEED IN Social Media ?

9. SOCIAL MEDIA IN B2B IS ENTIRELY A
DIFFERENT BALL GAME

10. SOCIAL MEDIA IN B2B IS ENTIRELY A
DIFFERENT BALL GAME
COMPARED TO B2C

11. SO..

12. WE ASKED

13. “
What is the toughest challenge
”
for Social Media in a B2B
environment?

14. Here are the Top 3 priorities

15. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B

16. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B
THE AUDIENCE PROFILE IN B2B IS DIFFERENT.

17. IN OTHER WORDS..

18. KNOW

19. YOUR

21. B2B 101
• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.
• THEY ARE INFORMATION SEEKERS
• THEY WANT TO KNOW THE WHAT’S AND WHY’S OF THE
VALUE OFFERED

22. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B
2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE

23. 2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE
IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO
PARTICIPATE IN THE EXERCISE.

24. 2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE
GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.

25. “
I think employee participation is one of the toughest challenges -
specifically getting your subject matter experts to participate
effectively internally and externally. They need to be guided,
motivated and participation needs to be sustained over the long
”
term. Early wins and recognition may go a long way but it is
always going to be a challenge to reach those decision-makers
without adequately equipping your employees to participate
successfully.
Yekemi Otaru
@Mrstaskmistress

26. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B
2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE
3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR
LONGTERM STRATEGIC GOALS

27. SOME EXAMPLES

30. Over 1.8 million video views

32. Remember

33. People are people, whether
they work for a B2C or a B2B

34. @Simplify360
THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS