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Social media for B2B

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Sometimes there is misconception that social media is effective only in B2C. This is an attempt to explain how to use social media effectively in B2B.

Sometimes there is misconception that social media is effective only in B2C. This is an attempt to explain how to use social media effectively in B2B.

Published in: Real Estate, Business, Technology

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  • 1. SOCIAL MEDIA for B2B
  • 2. IS SOCIAL MEDIA ONLY FOR CONSUMER ORIENTED BUSINESSES
  • 3. IS SOCIAL MEDIA ONLY FOR CONSUMER ORIENTED BUSINESSES OR B2C’S
  • 4. NO
  • 5. YOU MUST BE WONDERING...
  • 6. WHAT DOES IT TAKE FOR B2B TO SUCCEED IN Social Media ?
  • 7. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME
  • 8. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME COMPARED TO B2C
  • 9. SO..
  • 10. WE ASKED
  • 11. “What is the toughest challenge ” for Social Media in a B2B environment?
  • 12. Here are the Top 3 priorities
  • 13. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B
  • 14. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B THE AUDIENCE PROFILE IN B2B IS DIFFERENT.
  • 15. IN OTHER WORDS..
  • 16. KNOW
  • 17. YOUR
  • 18. B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT. • THEY ARE INFORMATION SEEKERS • THEY WANT TO KNOW THE WHAT’S AND WHY’S OF THE VALUE OFFERED
  • 19. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE
  • 20. 2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
  • 21. 2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
  • 22. “I think employee participation is one of the toughest challenges - specifically getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be sustained over the long ” term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately equipping your employees to participate successfully. Yekemi Otaru @Mrstaskmistress
  • 23. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS
  • 24. SOME EXAMPLES
  • 25. Over 1.8 million video views
  • 26. Remember
  • 27. People are people, whetherthey work for a B2C or a B2B
  • 28. @Simplify360 THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS