SOCIAL MEDIA        for B2B
IS SOCIAL MEDIA ONLY FOR CONSUMER      ORIENTED BUSINESSES
IS SOCIAL MEDIA ONLY FOR CONSUMER      ORIENTED BUSINESSES            OR B2C’S
NO
YOU MUST BE WONDERING...
WHAT DOES IT TAKE FOR B2B TO SUCCEED IN Social Media ?
SOCIAL MEDIA IN B2B IS ENTIRELY A     DIFFERENT BALL GAME
SOCIAL MEDIA IN B2B IS ENTIRELY A     DIFFERENT BALL GAME      COMPARED TO B2C
SO..
WE ASKED
“What is the toughest challenge                      ”  for Social Media in a B2B         environment?
Here are the Top 3 priorities
1   DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B
1   DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B    THE AUDIENCE PROFILE IN B2B IS DIFFERENT.
IN OTHER WORDS..
KNOW
YOUR
B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.   • THEY ARE INFORMATION SEEKERS   • THEY WANT TO KNOW TH...
1   DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2   MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE
2   MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE    IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO    PARTICIPATE IN THE EXERC...
2   MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE    GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
“I think employee participation is one of the toughest challenges -   specifically getting your subject matter experts to ...
1   DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2   MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE3   ALIGN YOUR SOCIAL M...
SOME EXAMPLES
Over 1.8 million video views
Remember
People are people, whetherthey work for a B2C or a B2B
@Simplify360   THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS
Social media for B2B
Social media for B2B
Social media for B2B
Social media for B2B
Social media for B2B
Social media for B2B
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Social media for B2B

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Sometimes there is misconception that social media is effective only in B2C. This is an attempt to explain how to use social media effectively in B2B.

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Social media for B2B

  1. 1. SOCIAL MEDIA for B2B
  2. 2. IS SOCIAL MEDIA ONLY FOR CONSUMER ORIENTED BUSINESSES
  3. 3. IS SOCIAL MEDIA ONLY FOR CONSUMER ORIENTED BUSINESSES OR B2C’S
  4. 4. NO
  5. 5. YOU MUST BE WONDERING...
  6. 6. WHAT DOES IT TAKE FOR B2B TO SUCCEED IN Social Media ?
  7. 7. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME
  8. 8. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME COMPARED TO B2C
  9. 9. SO..
  10. 10. WE ASKED
  11. 11. “What is the toughest challenge ” for Social Media in a B2B environment?
  12. 12. Here are the Top 3 priorities
  13. 13. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B
  14. 14. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B THE AUDIENCE PROFILE IN B2B IS DIFFERENT.
  15. 15. IN OTHER WORDS..
  16. 16. KNOW
  17. 17. YOUR
  18. 18. B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT. • THEY ARE INFORMATION SEEKERS • THEY WANT TO KNOW THE WHAT’S AND WHY’S OF THE VALUE OFFERED
  19. 19. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE
  20. 20. 2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
  21. 21. 2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
  22. 22. “I think employee participation is one of the toughest challenges - specifically getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be sustained over the long ” term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately equipping your employees to participate successfully. Yekemi Otaru @Mrstaskmistress
  23. 23. 1 DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B2 MOTIVATE OTHERS TO PARTICIPATE IN THE EXERCISE3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS
  24. 24. SOME EXAMPLES
  25. 25. Over 1.8 million video views
  26. 26. Remember
  27. 27. People are people, whetherthey work for a B2C or a B2B
  28. 28. @Simplify360 THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS

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