research | strategies | campaigns

Gijsbert Koren
Managing Partner, Douw&Koren
Why?
• Why would/did you participate in a
campaign?
• Why would you start a campaign?
Pebble
© 2012-2013 Douw&Koren. All Rights Reserved.
guess

guess

guess

operational

fact

operational

fact

guess

© 2012-2013 Douw&Koren. All Rights Reserved.
Times Square to Art Square
Art is more
important
than ads!

Reclaim our
public space!

Start
organisation
to find
sponsors

Media (front
page, NY
Tim...
Hind
HIND’s new
CD

Digital CD,
CD, CD with
signature, in
videoclip

Mainstream
media

Fans

40.000 euro

© 2012-2013 Douw&Kore...
Hind
Promotion of
HIND’s new
CD

Digital CD,
CD, CD with
signature, in
videoclip

Mainstream
media

Fans

30.000 euro

© 2012-2...
Museum Orientalis
New
entrance

“It’s on our
website,
right?”

Everyone
who is
interested

1.000.000
euro

© 2012-2013 Douw&Koren. All Right...
Save the
museum
from being
closed

Everyone
who is
interested

4000+
people who
signed a
petition

180.000 euro

© 2012-20...
Adoption of innovations
Adoption of innovations
Crowdfunding
Gijsbert Koren
Managing Partner, Douw&Koren

gijsbert@douwenkoren.nl
Crowdfunding workshop Munich
Crowdfunding workshop Munich
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Crowdfunding workshop Munich

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Slides as used at the crowdfunding workshop in Munich, organised by Ikosom and Douw&Koren, hosted by GSK.

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Transcript of "Crowdfunding workshop Munich"

  1. 1. research | strategies | campaigns Gijsbert Koren Managing Partner, Douw&Koren
  2. 2. Why? • Why would/did you participate in a campaign? • Why would you start a campaign?
  3. 3. Pebble
  4. 4. © 2012-2013 Douw&Koren. All Rights Reserved.
  5. 5. guess guess guess operational fact operational fact guess © 2012-2013 Douw&Koren. All Rights Reserved.
  6. 6. Times Square to Art Square
  7. 7. Art is more important than ads! Reclaim our public space! Start organisation to find sponsors Media (front page, NY Times) Young creatives Network of entrepreneurs and artists © 2012-2013 Douw&Koren. All Rights Reserved.
  8. 8. Hind
  9. 9. HIND’s new CD Digital CD, CD, CD with signature, in videoclip Mainstream media Fans 40.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  10. 10. Hind
  11. 11. Promotion of HIND’s new CD Digital CD, CD, CD with signature, in videoclip Mainstream media Fans 30.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  12. 12. Museum Orientalis
  13. 13. New entrance “It’s on our website, right?” Everyone who is interested 1.000.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  14. 14. Save the museum from being closed Everyone who is interested 4000+ people who signed a petition 180.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  15. 15. Adoption of innovations
  16. 16. Adoption of innovations
  17. 17. Crowdfunding Gijsbert Koren Managing Partner, Douw&Koren gijsbert@douwenkoren.nl

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