Crowdfunding workshop Munich

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Slides as used at the crowdfunding workshop in Munich, organised by Ikosom and Douw&Koren, hosted by GSK.

Slides as used at the crowdfunding workshop in Munich, organised by Ikosom and Douw&Koren, hosted by GSK.

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Transcript

  • 1. research | strategies | campaigns Gijsbert Koren Managing Partner, Douw&Koren
  • 2. Why? • Why would/did you participate in a campaign? • Why would you start a campaign?
  • 3. Pebble
  • 4. © 2012-2013 Douw&Koren. All Rights Reserved.
  • 5. guess guess guess operational fact operational fact guess © 2012-2013 Douw&Koren. All Rights Reserved.
  • 6. Times Square to Art Square
  • 7. Art is more important than ads! Reclaim our public space! Start organisation to find sponsors Media (front page, NY Times) Young creatives Network of entrepreneurs and artists © 2012-2013 Douw&Koren. All Rights Reserved.
  • 8. Hind
  • 9. HIND’s new CD Digital CD, CD, CD with signature, in videoclip Mainstream media Fans 40.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  • 10. Hind
  • 11. Promotion of HIND’s new CD Digital CD, CD, CD with signature, in videoclip Mainstream media Fans 30.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  • 12. Museum Orientalis
  • 13. New entrance “It’s on our website, right?” Everyone who is interested 1.000.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  • 14. Save the museum from being closed Everyone who is interested 4000+ people who signed a petition 180.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.
  • 15. Adoption of innovations
  • 16. Adoption of innovations
  • 17. Crowdfunding Gijsbert Koren Managing Partner, Douw&Koren gijsbert@douwenkoren.nl