Guía Kids Out by Volkswagen

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Iphone, Android and OVI application developed by Gigigo (www.gigigo.com). This app allows users to find entertainment plans and activities to parents.
Discover the content with maps and augmented reality.

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Guía Kids Out by Volkswagen

  1. 1. Guía Kids OutEntertainment Guide for Parents with Kids<br />May 2011<br />GIGIGO Mobile Services<br />Calle Doctor Zamenhof36bis, 1º A. 28027 Madrid  Tel. +34 917431436 www.gigigo.com<br />Madrid  Seoul  Manila<br />
  2. 2. 2<br />Introduction<br /><ul><li>Target: </li></ul>Parents ranging from 28 to 48 years old with young children.<br /><ul><li> Objectives of the project:</li></ul>To create a continuous dialogue between Volkswagen and the target through a very useful utility: an entertainment city guide for families.<br /><ul><li> Smartphone platforms:</li></ul> - Nokia<br /> - Android<br /> - iPhone<br />
  3. 3. Find out activities for your kids in your neighborhood <br />3<br />Around me:<br /><ul><li> Numerous activities for your kids in your neighborhood
  4. 4. Concerts, cines, exhibitions, restaurants, theaters…</li></li></ul><li>Find out activities for your kids in your neighborhood <br />4<br />The user have the choice between 3 views:<br /><ul><li> List
  5. 5. Map
  6. 6. Augmented Reality (Layar vision)</li></ul>The Google map can indicate:<br /><ul><li> All the activities near me
  7. 7. Only one category of activities near me
  8. 8. Just one particular activity near me</li></li></ul><li>Find out activities for your kids in your neighborhood <br />5<br />The Augmented Reality (Layar system) to see POIs through the iPhone camera <br />
  9. 9. Find out activities for your kids in your neighborhood <br />6<br />For every event, there is:<br /><ul><li> Much practical information : date, place, price, recommended age and a global rate given by the users.
  10. 10. An easy button to share on Facebook or by mail.
  11. 11. General information with a short résumé of the event
  12. 12. An alarm clock to inform about coming events.</li></li></ul><li>Find out activities for your kids in your neighborhood <br />7<br />Google maps allows to:<br /><ul><li> Locate with a high precision a POI that interest us in particular
  13. 13. By taping on the arrow it opens the itinerary system</li></li></ul><li>Find out the perfect activities for your kids in your neighborhood <br />8<br />In order to find activities that catch up with the children tastes:<br /><ul><li> Possibility to configure your profile by selecting the place, the date and one’s children ages
  14. 14. The tab “Recommended” find the activities that match with the parents’ criteria</li></li></ul><li>Find out the perfect activities for your kids in your neighborhood <br />9<br />The “I want to go” tab lists all the activities that have aroused your interest in order to find them rapidly<br />
  15. 15. Find out Volkswagen activities and practical services in your neighborhood<br />10<br />The tab “Volkswagen” shows:<br /><ul><li> Volkswagen events (races, car museums)
  16. 16. Volkswagen car retailers with easy call button </li></ul>All that information is also viewable on Google maps to encounter POIs and join them. <br />

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