Overview of Getlokal and description of the new loyalty programme now available in the United Kingdom.

1. Paper Punch Cards
They get lost or they
deteriorate, or you just forget
to bring them with you
Plastic Loyalty Cards
Require complex integration
with various PoS systems and
make your wallet bulky
Getlokal
Always with you, simple to
use, works with every
business wherever you are
A GLOBAL MOBILE APP WHERE LOCAL BUSINESSES FIND, REWARD AND
RETAIN LOYAL CUSTOMERS

2. Marketplace issues
Businesses
• Need a steady stream of customers
o In general tend to focus on new customer acquisition since it is perceived to be easier although it is
generally more expensive
o Current customers are more valuable and they tend to spend more
• Lack customer data
o Would like to know more about their customers
o Lack the means of getting this information easily and cheaply
o Would like to interact on a more personal level
Consumers
• Want to find and choose businesses based on recommendations and peer group information
• Want to be treated as ‘special’ by the businesses where they spend their money
• In general love loyalty programmes
o Join programmes enthusiastically and actively choose businesses with loyalty schemes
• Expect to interact with businesses via mobile devices (predominantly smartphones)
o All points of contact must be digital – search, choice, rewards, reviews etc

3. Getlokal
• App and site platform allowing:
o Businesses to attract, reward and retain customers
o Consumers to find, choose and interact with businesses
• App in 20 languages, works globally
• Site available in six countries
Market - Europe
• > 20% of businesses in Europe say they want to run a loyalty
programme (circa 3.4 m in Getlokal sectors)
• Currently EUR 1.7bn spent annually by European businesses
(predominantly large companies) on rewards
• > 33% of consumers in Europe who have a smartphone already
belong to a loyalty programme (circa 140 m)
Reward
Retain
Attract
Businesses
Join loyalty
programmes
Keep
returning
(to GL and
places)
Find/choose
places
Consumers

4. Businesses
• Attract customers via advertising, promotions and prominence on Getlokal
• Reward customers by running bespoke loyalty programmes
o Promote programme in-store (staff, printed materials)
o Invite their customers to join their loyalty programme
o Reward customers who join and collect points
• Retain customers by using data collected via the loyalty programme
o Interact directly with customers
o Build relationships and treat customers correctly
o Develop products/services based on customer needs
Business Process
• Register on Getlokal
• Add or claim their business on Getlokal
• Purchase Loyalty Programme – currently an off-line process
• Set-up reward cards via admin panel on site
• Receive data and stats etc. about loyalty programme via admin panel on site

5. Points
collected
Customer
scans QR
code
Add/claim place
page on GL
Purchase Loyalty
Programme
Setup
Loyalty Programme
Reward
customer
Customer retention
Product/service
development
Business journey
Invite customers
to join Loyalty
Programme

6. Consumers
• Use Getlokal predominantly via the app
• Find and choose businesses
o Based on reviews and other peer group information
o Able to search for and select businesses with reward programmes
• Join loyalty programmes
o Able to join multiple programmes at same time
o Collect reward points
o Redeem vouchers for rewards after collecting all points for a programme
• Publish their own content – reviews, photos
• Add new places to Getlokal
• Create their own list of favourite places
• Share place and reward programme details

7. Consumer journey
Collect all points
Redeem voucher
Collect reward
Start new
loyalty card
Scan QR
code
Collect
point
Purchase
item
Invitation to join
loyalty programme
Invitation to join
loyalty programme
Visit
business
Choose
business and visit
Use GL app
to find business
Publish reviews
Invite friends
Add new places
Download GL app
and register
Reviews, photos, filters
In store

8. Business model
• Freelance partnership model with revenue share
Partners
• Represent Getlokal in home territory
• Promote service to local businesses (predominantly SMEs)
• Sell ability to run loyalty programmes (and associated prominence in Getlokal)
• Actively promote (free and/or paid) Getlokal in local market
Getlokal
• Develop, maintain and host apps and site
• Develop loyalty programme functionality
• Invoice customers and distribute commission due to partners
• Support brand marketing and promotion
Demo of Loyalty Mechanics and setting up a Loyalty Card as a business
• https://youtu.be/KcpRhph-7p0

9. CONTACTS
Nick Saunders Marta Messechkova
CEO and Founder Product Development and Founder
nick@getlokal.com marta@getlokal.com
UK enquiries
Tom Langford
National UK Manager
tom@getlokal.com