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Marketing Presentation
- 2. OverviewofCo-TownCrepes Began in November 2011 at Waco Downtown Farmers Market Owner: Courtney Rodgers Saturday sales revenue: $1300-1550
- 3. MarketingStructure Courtney Rodgers Kyle Rodgers Charlene LeePolly Hardin
- 4. ExpandingCo-TownCrepes Catering began in May 2012 Food truck exclusively located at Magnolia Silos Newly opened food truck sells 30 to 40 crepes per day
- 5. CREPES
- 6. Crepes
- 8. Competition ● Offer more items to choose from ● Don’t use fresh ingredients ● Expensive compared to Co-Town Crepes
- 9. TargetCustomers Increase brand awareness with Baylor students and Waco families Park food truck on campus Birthday club for loyalty customers
- 10. MarketingGoals Short-Term Goals Increase brand awareness with Baylor students and Waco families Social Media awareness Join Baylor official catering list Long-Term Goals Expanding catering Food truck popularity
- 12. ImprovementsforCo-Town Instagram Facebook Poll Link Social Media sites Come on Baylor’s campus
Editor's Notes
- Kayla Waco has so many great local businesses to choose from for our project.
- Kayla
- Kayla
- Kaelan: Catering Revenue: Small events= $300-$400 Large events= $700-$800 Daily revenue for the food truck is about $200 per day Open every day of the week except Sunday
- Kaelan Pricing (compared to other places), expansion of menu (particularly savory portion of the menu), menu isn’t concrete (seasonal items)
- Kayla Process of making crepe, Watch them make the crepes, fresh ingredients,
- Courtney Current customer awareness: 4,000-5,000 people
- Kaelan: Cafe Cap and IHOP have a lot more items to choose from and so do some food trucks IHOP doesn’t use fresh ingredients and is more expensive
- Jeffrey
- Jeffrey
- Courtney
- Caleb