Mini report on H1 2011 trends based on gemiusRanking data

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Mini report on H1 2011 trends based on gemiusRanking data

  1. 1. H1 2011 trends on the internet market . Mini-report based on gemiusRanking data August 2011http://rankingcee.com/
  2. 2. IntroductionThe source of data is the Gemius webanalytics service, gemiusTraffic. It is thenumber 1 site-centric research in CEE andDenmark, and a popular tool in the MiddleEast as well as in Israel.The data is gathered by means of scriptsembedded in the web sites usinggemiusTraffic. Web pages monitored byGemius act as internet ‘receptors’ collecting data which,after it is aggregated, becomes the basis for gemiusRanking Countries included in the results:results. Bulgaria, Belarus, the Czech Republic, Estonia, Hungary,If no specific country is indicated, the results in the report Lithuania, Latvia, Poland, Russia,are aggregated for all the markets. To see detailed weekly Slovakia, Turkey, Ukraine, MENArankings for any of the countries visit region.http://rankingcee.com/
  3. 3. H1 2011 trends - internet market in numbers As far as browsers are concerned, in H1 2011 we observed the end of the Firefox’s long-lasting chase after the Microsoft product. April 2011 saw the victory of Firefox, and since then it leads the ranking. Apart from the struggle raging at the top of the ranking, some interesting changes at no. 3 and 4 may be noted: Google’s Chrome, which at the beginning of the year overtook Opera, is rapidly gaining share in the generated page views. The question remaining for the ensuing part of 2011 and next years is: will Chrome’s share exceed that of the recent leader, MSIE?
  4. 4. H1 2011 trends - internet market in numbers There has been a spectacular reshuffle on the mobile browsers’ market. The Safari mobile browser outrun Opera Mini, which was the market leader until May 2011. Symbian leads the mobile devices’ OS ranking - we may still expect some interesting changes there. The share of Android has grown by 0.16 percentage point in the last six months, while that of Symbian, the current leader, the same period was as little as 0.01 pp. iPhone OS, competing for the second position all through the last year, is at present the no. 3 with a 0.29% share. The final outcome of the situation mainly depends on Android – will it beat Symbian and thus become the leader, simultaneously distancing iPhone OS, whose share is lower by just 0.02 pp?
  5. 5. H1 2011 trends - internet market in numbers The share of page views made with the use of iPads is approaching that of iPhones - the share of page views generated with the former has increased by nearly 17 percentage points since June 2010, when it was 3rd in the ranking. At present, it is only a slight advantage of 0.46 pp which distances iPhone from the best-selling tablet. The year 2011 will most probably see the growth of iPads domination and the loss in Nokia devices share. The share of the last year’s no. 2, Nokia 5800, has decreased by almost 2.5 percentage points since June 2010.
  6. 6. Top 5 browsers in H1 2011 The percentage share of page views made with the most popular browsers groups (all versions) 40,00% 35,00% 30,00% 25,00% Firefox MSIE 20,00% Chrome 15,00% Opera Safari 10,00% 5,00% 0,00% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  7. 7. Web browsers - Firefox in H1 2011 The percentage share of page views made with the Firefox browser’s versions 90,00% 80,00% 70,00% 60,00% Firefox 3.0 50,00% Firefox 3.5 Firefox 3.6 40,00% Firefox 4.0 30,00% Firefox 5.0 20,00% 10,00% 0,00% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  8. 8. Web browsers - Chrome in H1 2011 The percentage share of page views made with the Chrome browser’s versions 100% 90% 80% Chrome 5.0 70% Chrome 6.0 Chrome 7.0 60% Chrome 8.0 50% Chrome 9.0 40% Chrome 10.0 30% Chrome 11.0 Chrome 12.0 20% Chrome 13.0 10% 0% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  9. 9. Web browsers - MSIE in H1 2011 The percentage share of page views made with the IE browser’s versions 70% 60% 50% 40% MSIE 6.0 MSIE 7.0 30% MSIE 8.0 MSIE 9.0 20% 10% 0% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  10. 10. Web browsers - Opera in H1 2011 The percentage share of page views made with the Opera browser’s versions 90% 80% Opera 9.2 70% Opera 9.5 60% Opera 9.6 Opera 10.0 50% Opera 10.1 40% Opera 10.5 30% Opera 10.6 Opera 11.0 20% Opera 11.1 10% Opera 11.5 0% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  11. 11. Mobile devices – Operating Systems Changes in the OS popularity ranking: Symbian, Android and iPhoneOS 0,40% 0,35% 0,30% 0,25% Android 0,20% Symbian 0,15% iPhoneOS 0,10% 0,05% 0,00% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  12. 12. Mobile devices – Web browsers The percentage share of page views made with the most popular mobile browsers 0,80% 0,70% 0,60% 0,50% SafariMobile 0,40% OperaMini 0,30% SymbianBrowsers 0,20% 0,10% 0,00% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  13. 13. Mobile devices – Web browsers The percentage share of page views made with the most popular mobile browsers June 2011 0,8% 0,7% 0,6% 0,5% 0,4% 0,3% 0,2% 0,1% 0,0% SafariMobile OperaMini SymbianBrowserSource: Gemius, gemiusTraffic, 06.2011 all countries (http://rankingcee.com/) 06.2011;
  14. 14. Mobile devices – top 3 manufacturers Percentage share of page views made with the most popular mobile devices (by manufacturers) 45,00% 40,00% 35,00% 30,00% 25,00% Apple Nokia 20,00% Sony Ericsson 15,00% 10,00% 5,00% 0,00% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011 Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  15. 15. Mobile devices – top 5 models Percentage share of page views made with the most popular mobile devices (models) 25,00% 20,00% 15,00% iPhone iPad Nokia 5800 iPod 10,00% Nokia 5130 XpressMusic 5,00% 0,00% 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011 Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  16. 16. Mobile devices – iPhone vs. iPad Percentage share of page views generated with Apples mobile devices (iPhone and iPad) in the countries included in gemiusRanking 45% 40% 35% 30% 25% iPhone 06.2010 20% iPhone 06.2011 iPad 06.2010 15% iPad 06.2011 10% 5% 0% Source: Gemius, gemiusTraffic, 01.2011 – 06.2011; all countries (http://rankingcee.com/)
  17. 17. AboutGemius
  18. 18. Full range of online research services
  19. 19. Markets & Experience2 thousand clients9 victorious internet tenders11 years of experience markets
  20. 20. Clients & Services600 marketing research projects a year1000 campaigns monitored a month2000 clients95% of online publishers in CEE and Denmark uses gemiusTraffic
  21. 21. Technical details250 Servers in Europe and Middle East250 Thousand measured websites200Billion page views/month1Petabyte of data processed a month
  22. 22. Contact:marketing@gemius.comJoin us @Facebook.com/GemiusGroupTwitter.com/GemiusSlideshare.net/Gemius_comYouTube.com/WwwGemiusCom

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