How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain

How to Design Social MediaWorkshops That Appeal to Both theLeft Brain and the Right Brain! Gaurav Mishra | Gauravonomics! Subscribe to gauravonomics.com ! Follow @gauravonomics on Twitter!

Why do I lead workshops?!To learn more about Gaurav/ Gauravonomics, subscribe togauravonomics.com or follow @gauravonomics on Twitter. !Gaurav helps global brands Gauravnomics writes and talksinspire, organize and energize about minimalism, mythology andpeople by rethinking purpose, movements. Watch out for theparticipation and performance.! upcoming novel on this theme.!! !- MBA from IIM Bangalore ! - Award-winning blogger, speaker- Brand Marketer at Tata Group ! and changemaker!- Co-founder of 2020 Social! - The marketer who went off- Asia Director of Social at consumption!MSLGROUP! - 2008-09 Yahoo! Fellow at- Led 50+ workshops with 2000+ Georgetown University!marketing and communications - Co-founder of Vote Report India!professionals across Asia.! - 2009 TED India fellow !!

How do I lead workshops?!A discovery-driven approach to leading workshops, with conceptualframeworks, in-depth case studies, and post-it note gamestorms.!!“Learning is ﬁnding out what you already know. Doing is demonstrating that youknow it. Teaching is reminding others that they know just as well as you.” !– RICHARD BACH, “Illusions”!!Photo from xavitalleda on Flickr!!

Social Heartbeat brand planningworkshop!

Social Heartbeat brand planning framework!Helps brands design powerful purpose-inspired platforms and programsto inspire, organize and energize people around a shared purpose.! 1! 2! 3! Shared purpose or Long-term online- A series of short- Social Heartbeat offline platform to term programs to to inspire people! organize people! energize people! 3) Purpose! 2) Bridge! Paid! 1) Benefit! 2) Bridge! 1) Benefit! Earned! Consumer Journey! Owned! 3) Purpose!

Step 1: Passion tags!On your post-it note, write your name and avatar-name at the top, drawan avatar, and write ﬁve “passion-tags” at the bottom.! Gaurav Mishra! Gauravonomics! Wine! Poetry! Theatre! Design! Innovation!

Step 2: Real life social network!Put up the post-it notes on your group’s chart paper, then compareyour “passion-tags” with your group members, and draw a line if thetags match. Then, discuss the similarities between real-life socialnetworks and online social networks.! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! ! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! !

Step 3: Social Heartbeat !Surprise! In 50+ workshops with 2000+ marketing and communicationsprofessionals across 6 countries in Asia, less than 1% of the passiontags mentioned were brands. Discuss what brands need to do tobecome a part of social networks (hint: ﬁnd a shared passion).! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! BIG XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! BRAND XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ???! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! ! ! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! XXXXXXXX! ! XXXXXXXX! XXXXXXXX! !

Social Integration Journey socialbusiness planning workshop!

Social Integration Journey planning framework !Helps corporations build enterprise capabilities for social by integratingsocial into their technology platforms, marketing programs and businessprocesses, to drive strategic change and real ROI.!Integration! 4! Integrate social into 5! Integrate social into 6! Integrate social into technology marketing! business processes! platforms! programs!Incubation! 2! Create a company 3! Create a Facebook! page on Facebook contest or a Twitter or Twitter! inﬂuencer program!Inaction! 1! Create a static campaign or country microsite! Platforms! Programs! Processes!

Step 1: Identify where you are!Map existing social initiatives in your organization on the socialintegration framework to ﬁnd your present stage of social integration.!Integration! 4! 5! 6!Incubation! 2! 3!! ✔Inaction! 1! Platforms! Programs! Processes!

Step 2: Identify where relevant others are!Map existing social initiatives in relevant other organizations on thesocial integration framework to explore possibilities you havenʼt exploredyet.!Integration! 4! 5! 6! ✔Incubation! 2! 3!!Inaction! 1! Platforms! Programs! Processes!

Step 3: Identify where you wish to be!Identify your potential stage of social integration, discuss why you wishto reach there, and discover barriers that might stop you.!Integration! 4! 5! 6! ✔Incubation! 2! 3!!Inaction! 1! Platforms! Programs! Processes!

Crisis Curve crisis planningworkshop!

Crisis Curve crisis planning framework!Helps corporations map out, plan for and build capabilities to managecrisis scenarios across the four stages of the crisis curve. ! Attention! Spotlight: Plot Blame Game: 2! heat map of 3! Shape narrative crisis ﬂows! via owned ! media! Flash Point: Resolution: 1! Track early 4! Optimize for warning signals! search results ! ! Time! Before Crisis: 0! Plan for crisis scenarios!

Step 1: Crisis mapping!Think of a ʻreal worldʼ, a ʻslow burnʼ and a ʻﬂash mobʼ crisis that canseriously impact your business.!

Step 2: Scenario mapping!For each crisis situation, map out the best case, worst case and mostlikely case by creating news headlines for the ﬂash point, spotlight andblame game stages over three days.!

Step 3: Response mapping!For each crisis situation, map out key inﬂuencers, keywords,spokespersons, and messages.!

For more social media workshops!

For more social media workshops!For more learning workshops visit http://gauravonomics.com,http://slideshare.net/gauravonomics, orhttp://youtube.com/gauravonomics !

Letʼs stay in touch!! Gaurav Mishra | Gauravonomics! Subscribe to gauravonomics.com ! Follow @gauravonomics on Twitter!

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How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain

by Gaurav Mishra on Dec 28, 2011

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