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Sheer luxe international marketing
- 1. Approaching International Marketing 19 April 2013
- 2. What we’ll cover • Some basic truths • Define your URL strategy • Go local • Break out the passport
- 3. Some basic truths • International can mean many things and isn’t right for everyone • Can present a big opportunity, and a big expense
- 4. Define your URL strategy • Which URLs to buy, to protect your brand, to futureproof your business plans and choose which to trade on generic Top Level Domains (TLDs) .com, .net, .org, .info country code TLDs .fr, .de, .co.uk, .com.au, .cn
- 6. Go local - branding
- 7. Go local • Branding • Segmentation
- 8. Go local - segmentation
- 9. Content • Make life easy and avoid prices • Consider local calendar
- 10. Go local • Branding • Segmentation • Language
- 11. Go local - language
- 12. Go local • Branding • Segmentation • Language • Public Relations
- 13. Go local - PR InStyle Magazine US edition April 2013
- 14. Go local • Branding • Segmentation • Language • Public Relations • Social Media
- 15. Go local - social
- 16. Go local - social
- 17. Go local - social
- 18. • Register your URLs, including social ‘footprints’ • Set your goals and define your strategy • Consider partners • Execute Break out your passport
- 20. Merci… Danke… Grazie… Gabrielle Hase Soleberry Advisory, Ltd. @SoleberryLtd gabrielle@soleberry.com
Editor's Notes
- What does it mean for your business? What is the model and what is the opportunity (and opportunity cost)?ASOS last quarter results – intl 59% of businessCathKidston has almost 50 stores across asia and has stated that inernational is it’s key strategic focus for this yearBoden – 15% of sales from Continentialeurope, 30% from US