This document discusses how beacon technology can enhance the in-store shopping experience by providing targeted digital content to customers via their mobile devices. It notes that 84% of smartphone users consult their phones while shopping and 64% of brick-and-mortar retail sales are influenced by digital media. Beacons transmit location information that allows mobile apps to deliver personalized offers and information to customers based on their location in the store. The document outlines best practices for retailers to implement beacon technology effectively, including defining goals, careful beacon placement, transparency with customers, and testing and measurement.
2. #RIC15
Shopping
is
now
a
mul/channel
experience
84%
of
smartphone
users
consult
their
mobile
phones
while
shopping
Source:
Google
Shopper
Marke1ng
Agency
Council
#RIC15
64%
of
brick-‐and-‐mortar
retail
sales
influenced
by
digital
media
Source:
Deloi8e
Digital
4. #RIC15
Beacons
transmit
loca6on
informa6on
Mobile app listens for
beacon signal and delivers
targeted content
PlaCorm for managing &
analyzing campaigns
(and beacon networks)
API’s for omnichannel
data integra6on
How
it
works
5. #RIC15
Retail’s
‘beacon’
of
hope:
Shopping
that’s
personal
Shopping
malls
see
a
‘beacon’
of
hope
Retailers
look
to
beacons
to
help
in-‐store
shopping
mirror
online
Beacons
shine
in
more
stores
2015:
The
Year
of
the
Mobile
Beacon
The
Emergence
of
Beacons
in
Retail
Everyone’s
talking
about
Beacons
How
beacons
will
influence
billions
in
US
retail
sales
6. #RIC15
Free
gi1
with
purchase!
Check
out
our
newest
arrivals
The
ul/mate
in
“Right
Time,
Right
Place”
marke/ng
10. #RIC15
It
brought
me
to
departments
I
might
not
normally
see.
It
added
a
fun
factor
to
my
shopping
experience.
It
felt
like
a
unique
shopping
experience
designed
just
for
me.
Retailers
are
seeing
impressive
results
Shopper
Sa/sfac/on
Open/Engagement
Offer
conversion
90%
60
-‐
70%
30
-‐
35%
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11. #RIC15
Beacons
are
influencing
in-‐store
shopping
behavior
60%
61%
73%
Spend
more
money
Visit
the
store
more
o_en
Increase
likelihood
to
purchase
#RIC15