Pricing strategy for freelancers and small business


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Many freelancers and small service-based business owners bill by the hour without realizing that by doing so, they lock themselves into a vicious cycle. Selling time immediately caps earning potential—there are really only so many hours in a year and there’s really only so much that can be charged per hour. For those that work for themselves, getting a raise shouldn’t mean working longer hours and giving up your personal time.

So, what is the solution? Is there a better way to bill that’s fair to both you and your clients?

These slides summarize some of the key points from FreshBooks’ recent book on value based billing, co-authored by FreshBooks Co-founder and CEO, Mike McDerment .

Download the book for free at this link:

Learn more about FreshBooks:

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  • Pricing strategy for freelancers and small business

    1. 1. Copyright © 2013 FreshBooks
    2. 2. Based on the popular book, Breaking the Time Barrier. By FreshBooks Co-Founder & CEO, Mike McDerment, and Donald Cowper. Copyright © 2013 FreshBooks
    3. 3. Copyright © 2013 FreshBooks
    4. 4. Copyright © 2013 FreshBooks
    5. 5. Your clients care about the value deliver. Copyright © 2013 FreshBooks you
    6. 6. Copyright © 2013 FreshBooks
    7. 7. not time Copyright © 2013 FreshBooks
    8. 8. pain Probe for Copyright © 2013 FreshBooks serious points.
    9. 9. Help them want. explore what they Copyright © 2013 FreshBooks
    10. 10. How will they? measure? success? ? Copyright © 2013 FreshBooks
    11. 11. Position your services as an investment, not an expense. Copyright © 2013 FreshBooks
    12. 12. Help them the results envision they can expect. Copyright © 2013 FreshBooks
    13. 13. Put the price of your service into perspective. Copyright © 2013 FreshBooks
    14. 14. present your pricing upfront. Don’t Copyright © 2013 FreshBooks
    15. 15. price first needs ahead your Discussing puts of theirs. Copyright © 2013 FreshBooks
    16. 16. Offer clients choice. Copyright © 2013 FreshBooks
    17. 17. Copyright © 2013 FreshBooks Present your proposal like a menu – with distinctly priced options.
    18. 18. If the client wants to pay less they must have less. Copyright © 2013 FreshBooks choose to
    19. 19. Copyright © 2013 FreshBooks Focus on ‘good’ clients.
    20. 20. Copyright © 2013 FreshBooks
    21. 21. Copyright © 2013 FreshBooks These 5 steps introduced the basics. To learn how to fully apply value pricing, invest 1-hour to read Breaking the Time Barrier.
    22. 22. “People constantly ask me „How can I get a 4-hour workweek with a service business?‟ This story is the short answer.” Tim Ferriss Author of the #1 bestseller, The 4-Hour Workweek Praise for Breaking the Time Barrier “This book unlocks the truth about how to build an insanely profitable business.” John Jantsch Best-selling author of Duct Tape Marketing “Spend an hour with this book, and you‟ll come away with a whole new way of looking at your value and your relationship with your clients.” Daniel H. Pink Best-selling author of Drive, A Whole New Mind, and Free Agent Nation “Spectacularly simple, remarkably true, for every small business owner who‟s determined to grow, Breaking the Time Barrier will work for you!” Michael E. Gerber Best-selling author of E-Myth, and inventor of The Dreaming Room for entrepreneurs
    23. 23. One click. No information required. Copyright © 2013 FreshBooks
    24. 24. #1 Cloud Accounting Solution Designed for Small Business Owners Copyright © 2013 FreshBooks
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