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•  Chi$y,	
  W.,	
  Luck,	
  E.,	
  Barker,	
  N.,	
  Valos,	
  M.,	
  &	
  Shimp,	
  T.	
  A.	
  (2014).	
  Integrated	
  marke,ng	
  communica,ons.	
  South	
  Melbourne,	
  
	
  Vic:	
  Cengage	
  Learning.	
  	
  
•  Kain,	
  E.	
  (2015,	
  April	
  	
  19).	
  HBO	
  Is	
  Going	
  AQer	
  'Game	
  Of	
  Thrones'	
  Pirates.	
  Forbes.	
  Retrieved	
  from	
  h$p://www.forbes.com/
	
  sites/erikkain/2015/04/19/hbo-­‐is-­‐going-­‐aQer-­‐game-­‐of-­‐thrones-­‐pirates/	
  
•  Learmonth,	
  M.	
  (2015,	
  March	
  10).	
  Can	
  HBO	
  Win	
  the	
  War	
  Against	
  Ne[lix?	
  Newsweek.	
  Retrieved	
  from	
  h$p://
	
  www.newsweek.com/2015/03/20/can-­‐hbo-­‐win-­‐war-­‐against-­‐ne[lix-­‐312562.html	
  
•  Ne[lix.	
  (2015).	
  Company	
  Timeline	
  –	
  Ne[lix.	
  Retrieved	
  from	
  h$ps://pr.ne[lix.com/WebClient/
	
  loginPageSalesNetWorksAcaon.do?contentGroupId=10477	
  
•  News.com.au.	
  (2015,	
  April	
  19).	
  Dallas	
  Buyers	
  Club	
  is	
  asking	
  alleged	
  illegal	
  downloaders	
  to	
  name	
  their	
  price	
  instead	
  of	
  facing	
  
	
  court.	
  News.com.au.	
  Retrieved	
  from	
  h$p://www.news.com.autechnology/online/dallas-­‐buyers-­‐club-­‐is-­‐asking-­‐	
  
	
  alleged-­‐illegal-­‐downloaders-­‐to-­‐name-­‐their-­‐price-­‐instead-­‐of-­‐facing-­‐court/story-­‐fnjwneld-­‐1227305160332	
  
•  Reily,	
  C.	
  (2015,	
  April	
  20).	
  Ne[lix	
  accounts	
  for	
  25	
  percent	
  of	
  iiNet	
  traffic,	
  but	
  are	
  networks	
  ready?	
  CNET.	
  Retrieved	
  from	
  
	
  h$p://www.cnet.com/au/news/ne[lix-­‐now-­‐accounts-­‐for-­‐25-­‐percent-­‐of-­‐iinet-­‐traffic/	
  
•  Reynolds,	
  S.	
  (2012).	
  Prescrip,on	
  for	
  Las,ng	
  Success:	
  Leadership	
  Strategies	
  to	
  Diagnose	
  Problems	
  and	
  Transform	
  Your	
  
	
  Organiza,on	
  [Google	
  eBook].	
  Retrieved	
  from	
  h$ps://books.google.com.au/books?
	
  id=boxgkkEY5k4C&lpg=PP1&dq=Prescripaon%20for%20Lasang%20Success%3A%20Leadership 	
  %20Strategies%20to
	
  %20Diagnose%20Problem&pg=PP1#v=onepage&q=Prescripaon%20for%20Lasang%20Success:%20Leadership
	
  %20Strategies%20to%20Diagnose%20Problem&f=false	
  
•  Steel,	
  E.	
  (2015,	
  April	
  19).	
  Ne[lix	
  Is	
  Bemng	
  Its	
  Future	
  on	
  Exclusive	
  Programming.	
  New	
  York	
  Times.	
  Retrieved	
  from	
  h$p://
	
  www.nyames.com/2015/04/20/business/media/ne[lix-­‐is-­‐bemng-­‐its-­‐future-­‐on-­‐exclusive-­‐programming.html	
  
•  The	
  Deadline	
  Team.	
  (2015,	
  January	
  29).	
  Binge	
  Watching	
  Linked	
  To	
  Depression,	
  Loneliness	
  –	
  Study.	
  Deadline.	
  Retrieved	
  from	
  
	
  h$p://deadline.com/2015/01/binge-­‐watching-­‐linked-­‐to-­‐depression-­‐and-­‐loneliness-­‐1201362817/	
  
•  The	
  Heights.	
  (2015,	
  April	
  19).	
  Ne[lix:	
  From	
  Mailroom	
  to	
  the	
  Laptop.	
  The	
  Heights.	
  Retrieved	
  from	
  h$p://bcheights.com/arts-­‐
	
  review/2015/ne[lix-­‐from-­‐the-­‐mailroom-­‐to-­‐the-­‐laptop/	
  

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AMB202 - Integrated Marekting Communications: Netflix

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  • 22. •  Chi$y,  W.,  Luck,  E.,  Barker,  N.,  Valos,  M.,  &  Shimp,  T.  A.  (2014).  Integrated  marke,ng  communica,ons.  South  Melbourne,    Vic:  Cengage  Learning.     •  Kain,  E.  (2015,  April    19).  HBO  Is  Going  AQer  'Game  Of  Thrones'  Pirates.  Forbes.  Retrieved  from  h$p://www.forbes.com/  sites/erikkain/2015/04/19/hbo-­‐is-­‐going-­‐aQer-­‐game-­‐of-­‐thrones-­‐pirates/   •  Learmonth,  M.  (2015,  March  10).  Can  HBO  Win  the  War  Against  Ne[lix?  Newsweek.  Retrieved  from  h$p://  www.newsweek.com/2015/03/20/can-­‐hbo-­‐win-­‐war-­‐against-­‐ne[lix-­‐312562.html   •  Ne[lix.  (2015).  Company  Timeline  –  Ne[lix.  Retrieved  from  h$ps://pr.ne[lix.com/WebClient/  loginPageSalesNetWorksAcaon.do?contentGroupId=10477   •  News.com.au.  (2015,  April  19).  Dallas  Buyers  Club  is  asking  alleged  illegal  downloaders  to  name  their  price  instead  of  facing    court.  News.com.au.  Retrieved  from  h$p://www.news.com.autechnology/online/dallas-­‐buyers-­‐club-­‐is-­‐asking-­‐    alleged-­‐illegal-­‐downloaders-­‐to-­‐name-­‐their-­‐price-­‐instead-­‐of-­‐facing-­‐court/story-­‐fnjwneld-­‐1227305160332   •  Reily,  C.  (2015,  April  20).  Ne[lix  accounts  for  25  percent  of  iiNet  traffic,  but  are  networks  ready?  CNET.  Retrieved  from    h$p://www.cnet.com/au/news/ne[lix-­‐now-­‐accounts-­‐for-­‐25-­‐percent-­‐of-­‐iinet-­‐traffic/   •  Reynolds,  S.  (2012).  Prescrip,on  for  Las,ng  Success:  Leadership  Strategies  to  Diagnose  Problems  and  Transform  Your    Organiza,on  [Google  eBook].  Retrieved  from  h$ps://books.google.com.au/books?  id=boxgkkEY5k4C&lpg=PP1&dq=Prescripaon%20for%20Lasang%20Success%3A%20Leadership  %20Strategies%20to  %20Diagnose%20Problem&pg=PP1#v=onepage&q=Prescripaon%20for%20Lasang%20Success:%20Leadership  %20Strategies%20to%20Diagnose%20Problem&f=false   •  Steel,  E.  (2015,  April  19).  Ne[lix  Is  Bemng  Its  Future  on  Exclusive  Programming.  New  York  Times.  Retrieved  from  h$p://  www.nyames.com/2015/04/20/business/media/ne[lix-­‐is-­‐bemng-­‐its-­‐future-­‐on-­‐exclusive-­‐programming.html   •  The  Deadline  Team.  (2015,  January  29).  Binge  Watching  Linked  To  Depression,  Loneliness  –  Study.  Deadline.  Retrieved  from    h$p://deadline.com/2015/01/binge-­‐watching-­‐linked-­‐to-­‐depression-­‐and-­‐loneliness-­‐1201362817/   •  The  Heights.  (2015,  April  19).  Ne[lix:  From  Mailroom  to  the  Laptop.  The  Heights.  Retrieved  from  h$p://bcheights.com/arts-­‐  review/2015/ne[lix-­‐from-­‐the-­‐mailroom-­‐to-­‐the-­‐laptop/