Franklin Wolfson shares his insights on how to create a great company culture; one that values and rewards its employees and follows the 3 C's of success: competency, charisma, and character.

1. Creating a
Great
Company
Culture
FRANKLIN WOLFSON

2. It all starts with the right
hires
Culture is extremely important but so is
team building. While every team wants an
outstanding player, not every outstanding
player wants to be a team player. These
people won’t fit into your culture and often
become toxic and distracting.

3. Guiding
Principals
ASK YOURSELF: Why does your company exist?
What is its mission?
To make sure your response resonates with your
audience, you must be authentic. As a bonus, it
should also be inspirational.

4. "A company with a
strong purpose will be
admired and respected
and one that people
will feel naturally
attracted to."
—Franklin Wolfson

5. Similar to a country's
culture,
To be efficient, a country should have a
common language, similar values, support
for its administrative system and a belief in
the principles upon which it was founded.
Of course, no business or country will be
totally harmonious but the more there is
deviation from its core, the more inefficient
and less productive it becomes.

6. Defining
Core
Values
Companies must be able to clearly define their
principles and core values and they must also
be able to measure changes in adherence to
those principles and core values. If employees
do not know what is expected of them or have
doubts that management knows they are
meeting or exceeding those expectations,
morale will suffer, turnover will increase,
productivity will suffer and costs will rise and
profits will fall.

7. Respect Must Be Earned
to be Effective
There are two types of leaders. The first type
earns the respect of his subordinates regardless
of his position in the hierarchy and the other
demands respect because of his title.

8. Are you a Cultural
Ambassador?
True leaders will be the embodiment of the
company’s culture. They will eat, sleep and
breathe it, they will help instill it in others. They
will be the company’s personification of its
values and by being genuine, they will
instinctively have the passion to inspire others to
adopt the company’s culture and also be
ambassadors to promote it to others.

9. Honesty
All employees want to be part of the inner circle.
In most cases, that’s not possible or even
desirable, especially when it comes to personal
information such as salaries or performance
reviews of other employees. However, it is almost
never acceptable to deliberately lie, mislead or
withhold information from your employees.

10. The 3 C's
Until the day comes when all businesses are
run by robots, your employees’ competency,
character and charisma will have a huge
impact on your firm’s success… and of the
three, character trumps the other two.
Competency can be learned, charisma is a
bonus but character is innate.

11. Next Steps
The next step is to show you appreciate and
respect them and then make sure you give
them the proper tools and incentives to
succeed.
Compensation and benefits are only a starting
point but the most important thing you must
do is to provide meaningful projects that
challenge them to do their best and when
they do, it should provide a clear path to
greater opportunity, rewards and recognition.