Frank Chen

Shanghai City, China China

Associate Account Director at Ogilvy

As a team leader of 12 full time members, including account,creative and planner, my responsibility is providing integrated solutions on social and digital platforms for 3 skincare and fashion major clients. In the past 2 years in Ogilvy, I have served luxury clothing and vehicle, skincare,wine, hotel, fast food and FMCG brands as their digital&social consulting and execution. -------------------------- When the social network is all around between us nowadays, I've never seen such a close advertiser-consumer relationship before. We, leading the revolution in advertisement, have to find out a better way to communicate with the real consumers and enhance the impression of brands. In the...