4. History of Nigeria
• Independence: October 1st,1960.
• Civil war: 1966-1970.
• Over 250 ethnic groups (Our Africa, 2016).
• Shared vision?
• Biggest economy in Africa (The Economist, 2014).
• Largest black nation: “One out of every four Africans and
one out of every five persons of African origin is a
Nigerian.” (oecd.org, 2012).
5. Critical Success Factors
• Leadership: commitment and continuity.
• Partnership: negotiate and maintain a basic relationships
for the benefit of the enterprise.
• Short and long term benefits management: demonstrate
your plan to deliver not only longer term benefits for its
stakeholders (including how those benefits will be
distributed), but the short term benefits that will keep
stakeholders engaged and committed.
• Community engagement: your success and sustainability
lies with the successful engagement of the local
stakeholders and beneficiaries.
6. Critical Success Factors
• Business planning and marketing: Either the leaders of
the enterprise have marketing skills or access to those with
such skills. St. Louis sugar and Orijin drink (Diageo Plc)
7. Critical Success Factors
• Risk management: planning for risk mitigation and
externalities helps ensure long-term functioning.
• Triple bottom line planning: linking of economic
benefits with social and environmental benefits.
• Government: policies, laws, and information.
• Human capital: investment in human capital.
