Why are translations increasingly urgent?

1. REAL TIME
TRANSLATIONS
FRANCESCA AIRAGHI – FINANCIAL TRANSLATOR - WWW.FRANCESCAAIRAGHI.IT
#RealTimeT9n

3. ABOUT
ME
I am a financial translator.
I help global investment companies to
communicate better their brand and
ideas in Italian.
Because I am addicted to languages
and I love my job.
+20 years

4. Market trend

5. What translators say…
a substantial proportion of the potential
projects clients approach me with fall into
the urgent category

6. What translators say…
To me, "urgent" means an unavoidable
emergency. For example, an end client is
suddenly granted a job interview
unexpectedly, and needs to present some
papers within 48 hours. This is truly urgent.

7. Some agencies offer quick translations at
lower prices… and then try to find a
translator who will meet the promise that
they have made. This is a false kind of
"urgent".
What translators say…

8. What translators say…
if everything is being classed as "urgent",
the company or client is not being
professional enough to plan their
"projects" properly, i.e. factoring in the
time required for things like drafting and
translation of texts.

10. Case studies show
that 90% of
emergencies are false

11. It is our
fault

12. © Francesca Airaghi. Proz.com 2015 Conferenza Nazionale, Modena
FEAR
DRIVES US

13. A NEW
ATTITUDE

14. TRANSLATOR
CONSULTANT

15. CLIENT
EDUCATION
WIN WIN
FEEDBACK

16. © Francesca Airaghi. Licensed exclusively to ProZ.com.
Francesca Airaghi
Translator and language consultant
Tel. +39-347.82.82.901
E-mail: info@francescaairaghi.it
Web & Blog: www.francescaairaghi.it/blog
Linkedin: it.linkedin.com/in/francescaairaghi/
Twitter: @FranAiraghi
www.facebook.com/FinancialTranslationHub