Kathy Means Pma

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Presentation regarding Produce Traceability as presented to FDA & FSIS on December 9 & 10, 2009 in Washington, D.C.

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Kathy Means Pma

  1. 1. Traceability: Linking the Supply Chain Kathy Means Produce Marketing Association Copyright PMA 20091
  2. 2. Produce Traceability Initiative • Mission: Create action plan for produce industry to  adopt effective whole chain traceability through  p y g common technology and standards that link internal  traceability programs • Internal Traceability = each company’s own system • External Traceability = data exchange between trading  partners • Whole‐Chain Traceability = Internal + External  traceability
  3. 3. Path Forward: Effective, Efficient • Uses existing global, market‐proven standards: GS1 • Uses existing technologies: Barcodes Uses existing technologies: Barcodes • Uses existing information: – Unique company identification number Unique company identification number – Lot # – Pack/harvest date (optional if already in lot number) / ( p y ) – One‐step‐up, one‐step‐down • Augments (not replaces) internal systems g ( p ) y • Why not RFID?  – Water inhibits effective use; produce is 90% water
  4. 4. Key Components • Unique identifiers – human readable (numbers) and  electronic (bar codes) electronic (bar codes) • Connects each link in the supply chain • Common system Common system • Allows automation, eliminates manual activity •IIncreases productivity, ensures consistency d ti it it • Allows database storage, information management • All Allows for quick access and analysis f i k d l i • Can be extrapolated to other food industries Copyright PMA 2009 4
  5. 5. Standard Case Label Standard Case Label ORANGES Valencia 10 - 4 LB BAGS ( (01) 10614141000415 (10) 022208ABC 01) 90614141000415 ( 3202) 000712 ) ) GTIN Lot number
  6. 6. 1 Step Up/1 Step Down GTIN LOT # Primary Producer Output Input GTIN LOT # Processor / Packer SUPPLY C Output Input CHAIN GTIN LOT # Wholesaler / Distributor Output 1. Case ID (GTIN): Input 10577343123457 GTIN LOT # Distribution Center 2. Lot #: Output 267A1156 Input Retail Outlet
  7. 7. Item ID – Databar • Stacked omni‐directional • Holds 14 characters Holds 14 characters • Designed for loose produce • Item‐level codes – from product to producer p p • Traceability skips all distribution links in between
  8. 8. Item‐level traceability Databar Primary Producer Output Input Processor / Packer SUPPLY C Output Input CHAIN Wholesaler / Distributor Output Input Distribution Center/Retail Outlet Output Input Databar Consumer
  9. 9. Why PTI? • Common, global standards •CCommon information i f ti • Common technology •EExpensive, but less so than other options i b l h h i • Interest from other perishables groups • www.producetraceability.org

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