How To Launch a Product Line

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  • 1. How To Launch an Artisan Food Business
  • 2. • Idea Stage • Name & Logo • Getting Started • Key Focuses • Good Practices • Useful Links Overview
  • 3. • What gap am I filling? • Profitability? • Story? • USP's? • Logistics? • Formalities? Idea Stage
  • 4. • First Step to Creating a brand identity- a distinguishable name and logo • Black and white • Easy to remember, pronounce, and spell • Can you get the trademark? Name & Logo
  • 5. • Don't leave your job initially • Look for good deals / alternatives to build your business & get creative • Don't overspend, bank loans are difficult to get! • Trust your gut instincts • Ask for help! Getting Started
  • 6. • Base your actions on clear results & key things • Set big targets and then break them down into goals • Be willing to make sacrifices • Find your strengths and weaknesses • Test test test! • Don't be stubborn and keep an open mind • Problem solving and positive attitude • Be nice! Key Focuses
  • 7. • Collaboration • Negotiation • Book Keeping • Business plan? • Jump in the deep end Good Practices
  • 8. • Books – Start It Up; Luke Johnson – Packed – The Food Entrepreneur’s Guide; Tessa Stuart • Also recommended: Monique Borst’s Start Up Food Business Boot Camp • Go to your local library or business centre Useful Links