FBC5
Breathing life
into your
brand identityWith
Regula Ysewijn
@MissFoodwise
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
2ASK YOURSELF QUESTIONs
Why do you
blog?
0
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
3
What do you
					blog about?
Content
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
4
What’s
in a name
identity
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
5
Define
your baseline
identity
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
6
Moodboard
research
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
7
Logo
design
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
10
Ask for
Help!!
DIY?
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
11
The
Blog
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
12
Photography
&
Writing style
design and bey...
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
13
typography
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
14www.ilovetypography.com
contrast for readab...
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
15size matters
16
www.typetester.org
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
17
How wide
can you go
easy on the eye
18
Ommolorrovite si doluptat
Quis eossi dia qui audi tem a etus dolupta tiuntiusanis modita andae velia qui
necepratur, ea...
Ommolorrovite si doluptat
Quis eossi dia qui audi tem a etus dolupta tiuntiusanis modita andae velia qui necepratur, eatio...
Ommolorrovite si doluptat
Quis eossi dia qui audi tem a etus dolupta tiuntiusanis modita andae velia qui necepratur, eatio...
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
21
Adverts
money talks
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
22
Who are you
about
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
23
Your brand and
social media
#hello
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
24
Your brand
in print
do you have a card?
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
25
TheEnd
FBC5 Breathing life into your brand identITY
by Regula Ysewijn @MissFoodwise
26
Reading
Which platform to use:
http://www....
Breathing life into your brand identity
Breathing life into your brand identity
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Breathing life into your brand identity

  1. 1. FBC5 Breathing life into your brand identityWith Regula Ysewijn @MissFoodwise
  2. 2. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 2ASK YOURSELF QUESTIONs Why do you blog? 0
  3. 3. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 3 What do you blog about? Content
  4. 4. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 4 What’s in a name identity
  5. 5. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 5 Define your baseline identity
  6. 6. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 6 Moodboard research
  7. 7. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 7 Logo design
  8. 8. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 10 Ask for Help!! DIY?
  9. 9. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 11 The Blog
  10. 10. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 12 Photography & Writing style design and beyond
  11. 11. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 13 typography
  12. 12. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 14www.ilovetypography.com contrast for readability
  13. 13. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 15size matters
  14. 14. 16 www.typetester.org
  15. 15. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 17 How wide can you go easy on the eye
  16. 16. 18 Ommolorrovite si doluptat Quis eossi dia qui audi tem a etus dolupta tiuntiusanis modita andae velia qui necepratur, eatiori orerios il inciaectat alita veria ditium ut es am, si tem into elessum vendem event quae eosandam, ulpa simolessum nest, voluptatio tem et quis dolloresequi blabo. Ihil elicips aestis ea con pro inctassed excesec epraectatent omniendis velit que vellam volorem ius maximini berumet aut inihitiur? Ciam aciatur? Nihictia conestior reium eatur maximaio volecae aut lignimus debit que consequ aspersp erorumq uatiuntiatem volum nam qui corem faccaecate arum voles acescium, od que et lacid ex et rerferae. Nequi volorpo rporum ut volupit aut delia quo venisitas re vellam, id eos quid millam ilit vellut fugiandam, verio. Nam nus esed quam, tori simpere ssitemp oreprerovide commoloribus de et in pa volut voloria nihicil latureptam alist, ipid mo ex eos ea invendel inullabor rae. Ibus magnam dolent que nienecum di volupta dest, sa preri dit, quia cus erum estium estrume quo ma velit quiatinimos remquod qui sanditati iurio magniatiur sit qui unturis nullesto modi consed que voluptae. Cestiaecum net mincipid que laut od maximagnit unt, intotaqui omnis arum essitam quaeperibus endeliquiae nam siminvel ium volore cor sum quassin cullacit quunt utas doluptio. Facim voluptiam quam dolorro ditist, unti sequi tent aut hicius elluptatat expedicte ento ma volupiet endia quodis est ex earchit doluptas dolupie ndunt. Sant haribus aniatiis res enis veri offic testem utectecae et, saniae rerspitate pro etur sitis esti dolessimi, quiaers picaepudit, autem voluptatate se sant lacersp ediossum conestrum et, ne ne perio delenisto to evendam simoditatio dolupta quiatur sum voluptatur reperum ex es aut fugiati re rem. Catis
  17. 17. Ommolorrovite si doluptat Quis eossi dia qui audi tem a etus dolupta tiuntiusanis modita andae velia qui necepratur, eatiori orerios il inciaectat alita veria ditium ut es am, si tem into elessum vendem event quae eosandam, ulpa simolessum nest, voluptatio tem et quis dolloresequi blabo. Ihil elicips aestis ea con pro inctassed excesec epraectatent omniendis velit que vellam volorem ius maximini berumet aut inihitiur? Ciam aciatur? Nihictia conestior reium eatur maximaio volecae aut lignimus debit que consequ aspersp erorumq uatiuntiatem volum nam qui corem faccaecate arum voles acescium, od que et lacid ex et rerferae. Nequi volorpo rporum ut volupit aut delia quo venisitas re vellam, id eos quid millam ilit vellut fugiandam, verio. Nam nus esed quam, tori simpere ssitemp oreprerovide commoloribus de et in pa volut voloria nihicil latureptam alist, ipid mo ex eos ea invendel inullabor rae. Ibus magnam dolent que nienecum di volupta dest, sa preri dit, quia cus erum estium estrume quo ma velit quiatinimos remquod qui sanditati iurio magniatiur sit qui unturis nullesto modi consed que voluptae. Cestiaecum net mincipid que laut od maximagnit unt, intotaqui omnis arum essitam quaeperibus endeliquiae nam siminvel ium volore cor sum quassin cullacit quunt utas doluptio. Facim voluptiam quam dolorro ditist, unti sequi tent aut hicius elluptatat expedicte ento ma volupiet endia quodis est ex earchit doluptas dolupie ndunt. Sant haribus aniatiis res enis veri offic testem utectecae et, saniae rerspitate pro etur sitis esti dolessimi, quiaers picaepudit, autem voluptatate se sant lacersp ediossum conestrum et, ne ne perio delenisto to evendam simoditatio dolupta quiatur sum voluptatur reperum ex es aut fugiati re rem. Catis invelendam, te doluptatur abor sequiam re volupienihil everfero magnis earum rero tem fugita digenih ilitatium aut porectus am nimil ipsam el magnimet etur aut occum dolorro dolut volorestium rem dolo imus.
  18. 18. Ommolorrovite si doluptat Quis eossi dia qui audi tem a etus dolupta tiuntiusanis modita andae velia qui necepratur, eatiori orerios il inciaectat alita veria ditium ut es am, si tem into elessum vendem event quae eosandam, ulpa simolessum nest, voluptatio tem et quis dolloresequi blabo. Ihil elicips aestis ea con pro inctassed excesec epraectatent omniendis velit que vellam volorem ius maximini berumet aut inihitiur? Ciam aciatur? Nihictia conestior reium eatur maximaio volecae aut lignimus debit que consequ aspersp erorumq uatiuntiatem volum nam qui corem faccaecate arum voles acescium, od que et lacid ex et rerferae. Nequi volorpo rporum ut volupit aut delia quo venisitas re vellam, id eos quid millam ilit vellut fugiandam, verio. Nam nus esed quam, tori simpere ssitemp oreprerovide commoloribus de et in pa volut voloria nihicil latureptam alist, ipid mo ex eos ea invendel inullabor rae. Ibus magnam dolent que nienecum di volupta dest, sa preri dit, quia cus erum estium estrume quo ma velit quiatinimos remquod qui sanditati iurio magniatiur sit qui unturis nullesto modi consed que voluptae. Cestiaecum net mincipid que laut od maximagnit unt, intotaqui omnis arum essitam quaeperibus endeliquiae nam siminvel ium volore cor sum quassin cullacit quunt utas doluptio. Facim voluptiam quam dolorro ditist, unti sequi tent aut hicius elluptatat expedicte ento ma volupiet endia quodis est ex earchit doluptas dolupie ndunt. Sant haribus aniatiis res enis veri offic testem utectecae et, saniae rerspitate pro etur sitis esti dolessimi, quiaers picaepudit, autem voluptatate se sant lacersp ediossum conestrum et, ne ne perio delenisto to evendam simoditatio dolupta quiatur sum voluptatur reperum ex es aut fugiati re rem. Catis invelendam, te doluptatur abor sequiam re volupienihil everfero magnis earum rero tem fugita digenih ilitatium aut porectus am nimil ipsam el magnimet etur aut occum dolorro dolut volorestium rem dolo imus. Sant haribus aniatiis res enis veri offic testem utectecae et, saniae rerspitate pro etur sitis esti dolessimi, quiaers picaepudit, autem voluptatate se sant lacersp ediossum conestrum et, ne ne perio delenisto to evendam simoditatio dolupta quiatur sum voluptatur reperum ex es aut fugiati re rem. Catis invelendam, te doluptatur abor sequiam re volupienihil everfero magnis earum rero tem fugita digenih ilitatium aut porectus am nimil ipsam el magnimet etur aut occum dolorro dolut volorestium rem dolo imus.
  19. 19. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 21 Adverts money talks
  20. 20. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 22 Who are you about
  21. 21. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 23 Your brand and social media #hello
  22. 22. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 24 Your brand in print do you have a card?
  23. 23. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 25 TheEnd
  24. 24. FBC5 Breathing life into your brand identITY by Regula Ysewijn @MissFoodwise 26 Reading Which platform to use: http://www.ibreatheimhungry.com/2013/06/foodless-fridays- choosing-a-platform-for-your-food-blog.html Branding on Your Blog: http://www.problogger.net/archives/2012/11/21/branding- your-blog-youre-doing-it-all-wrong/ about page: http://diannej.com/blog/2012/07/are-you-making-these-3- mistakes-on-your-about-page/

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