When you bought your current business phone system, you may not have realized some of the disadvantages that came with it. For example, you probably had no alternative but to buy it outright, which consumed considerable up-front cash. You may have had to jump through hoops just to get the purchase approved – yet, if given a choice, you probably would have preferred to invest your capital in other ways.

1. Five Reasons Your Next Business Phone
System Won’t Be Anything Like Your Current One
White Paper • March 2011

2. When you bought your current business phone system, you may not have realized
some of the disadvantages that came with it. For example, you probably had no
alternative but to buy it outright, which consumed considerable up-front cash. You
may have had to jump through hoops just to get the purchase approved – yet, if
given a choice, you probably would have preferred to invest your capital in other
ways. Moreover, you likely ended up with a system that was more complicated,
harder to manage and less flexible than you expected. Whenever you made
changes as your business evolved, you had to invest a significant amount of time,
effort and likely money. All in all, your current phone system has consumed a lot
of resources you could have used differently. And it probably lacks the advanced
features, cost efficiency and simplicity of use you would like.
Choosing a Communications as a Service (CaaS) solution from Fonality means your next phone system can
be an improvement from your current one in every way that counts. Put simply, it will provide all the Fortune
500-type enterprise features of the most powerful legacy systems, but without the associated cost or
complexity. To start with, CaaS, which is delivered from the provider’s cloud infrastructure rather than from
equipment you buy, lets you pay for your system as you use it, rather than all at once. Because it is a service,
you pay for what you need when you need it, giving you enterprise-grade telephony features for an affordable
monthly fee. And that is just the first of five compelling reasons as to why Communications as a Service is the
best solution:
1 Reduce CAPEX and OPEX
Make the most of your balance sheet. With
Fonality’s Communications as a Service
solutions, all you pay is a low, predictable
monthly fee, so you avoid the big upfront
spending on equipment that legacy systems
require. With total savings of 40 percent
or more versus legacy solutions, even
a 10-person company can save tens of
thousands of dollars over the course of
three years. You don’t even have to buy
the phones. And there is no need to pay
expensive service fees or make unnecessary
hardware purchases with each expansion
or feature addition. Fonality also keeps
everything about your system up to date,
so you’re never stuck with obsolete
equipment that you’re waiting to write off.
To learn more, please visit fonality.com or call 877- FONALITY

3. 2 You can change as fast as your competitive environment does
A Communications as a Service solution lets you make changes to your business more easily than you could in
the past. Adding or subtracting users is a simple matter of changing the number of licenses, no longer requiring
you to purchase or upgrade equipment and software. Providing new features to let employees communicate
better is a matter of turning them on or off for each user, and doesn’t require reconfiguring the system or making
more purchases. The solution is easy-to-manage and exceptionally cost-effective to support. Plus, you no
longer have to schedule and wait for an expensive service technician to show up to make simple changes.
3 You can have Fortune 500 type-features without the complex integration
challenges and associated costs
As your company becomes larger, you need more effective ways of enabling your employees. The presence-rich
Unified Communications features of Communications as a Service let your staff reach the right person with the
right information at the right time, ultimately helping them gain up to 30 minutes of productivity or more each
work day. Further, seamless integration into iPhones and Android smart phones ensures that your employees
have the tools they need wherever they might be. And for companies most dependent on customer service,
Communications as a Service provides the essential tie between advanced call center features and integration
with your CRM system. From a flexibility standpoint, Communications as a Service can provide call center
functions to any number of employees, and in any location. That means it works for companies of any size and
physical layout, and those growing at any speed. It relieves your need to buy specialized call center hardware
and software, an option that’s only practical if you have large numbers of sales or service agents working in the
same location.
Fonality’s salesforce.com integration features click-to-call and a detailed call record,
which includes a history of inbound and outbound communications.
To learn more, please visit fonality.com or call 877- FONALITY

4. 4 Your feature set can grow seamlessly as your business needs grow
Communications as a Service lets you turn on just the features you need, for just the employees who need
them, and you pay only for what you use. You don’t have to choose between buying an expensive system to get
a handful of advanced features, or buying an affordable system that lacks the features you need. And because it
is based on open standards, it ensures the development of future compelling features while removing the major
technical obstacles of the proprietary platforms used by legacy phone solutions.
5 You can spend less time managing your phone system, and more time
leveraging it
With Communications as a Service, the provider owns, operates and maintains the equipment.
What used to take days and sometimes even weeks now takes minutes and hours. That lets you concentrate
your human and capital resources on your business. You no longer have to pay for in-house or outside technical
expertise to handle the difficult task of installing, managing and maintaining a legacy system. Not only does this
save you time and money, it helps you avoid distraction and remain focused on what’s most important to grow
your business.
Manage Your Business, Not Your Phone System
Spend 79% less time configuring and deploying by utilizing Communications as a Service.
Fixed Time
UPGRADE & MAC CONFIGURE
Fonality: Fonality:
Upgrade complete in 10-30 10-25 lines — 4 hours
minutes during or after hours 25-50 lines — 8 hours
Legacy: 51+ lines — Varies
Typically require 3rd party truck 24/7 Dedicated Support
rollout and scheduling at least
48 hours in advance Legacy:
10-25 lines — 1-2 days
25-50 lines — 2-3 days
With LEGACY - 132 hours With FONALITY - 28 hours 51+ lines — 3 days +
Support Varies
MANAGE
DEPLOY
Fonality:
No 3rd party rollout Fonality:
Free with support or hosted Ordering & Shipping — 2 days
Installation — 2 hours
Legacy:
Typically require 3rd party Legacy:
support and associated labor Ordering & Shipping — 5-10 days days
costs
Installation — 2 hours
To learn more, please visit fonality.com or call 877- FONALITY

5. The Tools You Need, Wherever You Need Them
Fonality offers seamless Unified Communication tools across multiple platforms including presence capable
iPhone and Android clients. Whether voice, email or chat, you can reach the right person with the right
information simply, easily.
Mac iPhone
HPC / Laptop Android
To learn more, please visit fonality.com or call 877- FONALITY

6. Fonality, Moving Your Business Forward
Fonality is North America’s fastest growing business communications
company and a leading provider of cloud-based VoIP and Unified
Communications solutions for small and mid-size businesses.
With a unique software model approach, Fonality provides all the
features of legacy providers without the cost or complexity.
Founded in 2004, Fonality has delivered more than two billion phone
calls across the cloud while enabling more than one million users of
open-standards based communications software. Investors include
Intel Capital, Draper Fisher Jurvetson, and Azure Capital Partners.
Visit www.fonality.com for more information or call 877-FONALITY.
5601 Granite Parkway, Suite 500 • Plano TX 75024
1-877-FONALITY • fonality.com