Building a Better Brand Online in 49 Easy Steps2. BUILDING A BET TER BRAND ONLINE IN 49 EASY STEPS
#49EasySteps
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Embrace
Branding
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... But cool it
with all the
“brand” talk
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Know what’s crazy
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... Then get you
some of that
crazy
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Design for where
you’re going
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But remember:
When you get there,
you’re not really there
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14. THE HUMPT Y DANCE IS YOUR
7 CHANCE TO DO THE HUMP —
Differentiate
yourself
DO TH E H UMPT Y HU M P. D O T HE HU M P T Y HU M P.
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Instead of
generalizing,
specialize
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Know your audience
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Strategize and
put it to use
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Up with About
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Invest in some
static pages
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Don’t forget
the new stuff
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Be a fucking
craftsman.
Or wo-man.
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Favicons!
Favicons!
Favicons!
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Use good type
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Beautify yer
background
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If color themes are
like a mushroom ...
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Then color theory
is a warp whistle
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Color is all
around you, man
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Pull in some
social media
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... But make it
worth it
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Class up
your icons
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Give the footer
some love
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White label
that sucker
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404s with heart
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Be a little
self-promotional
sometimes
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Don’t be
that guy
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Superlatives
are stupid
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Embrace your
experience
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Be an expert
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Sound like an expert
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Don’t sound like
an asshole
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Consistency,
clarity,
concision
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Aaaaaaand
repetition
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Pat your head and
rub your stomach
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Content is king,
except when it isn’t
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Proprietary
processes
pigeonhole
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Wordpress makes
you flexible
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Wordpress
is legit
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So cool it with
the b-word
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Kill your darlings
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Keep the fire
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Drive traffic
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Continue the
conversation
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Be a hub
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Partner and promote
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Audit your ass off
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And, c’mon —
say please and
thank you
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Thanks, peeps.
FUN WAN TS US TO HAVE I T.
74. WES MIKEL PHILIP McFEE
@WesMikel @TweetFH