Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building a Better Brand Online in 49 Easy Steps

863 views

Published on

The unabridged edition of Wes Mikel and Philip McFee's full-on phantasmagoria of branding insight, pithy principles, soul-piercing insights, and some cat pictures.

  • Be the first to comment

Building a Better Brand Online in 49 Easy Steps

  1. 1. BUILDING A BETTER BRAND ONLINE in 49 easy steps W W W. F LY I N G - H A N D.C O M
  2. 2. BUILDING A BET TER BRAND ONLINE IN 49 EASY STEPS #49EasySteps FUN WAN TS US TO HAVE I T.
  3. 3. BUILDING A BET TER BRAND 1 ONLINE IN 49 EASY STEPS Embrace Branding FUN WAN TS US TO HAVE I T.
  4. 4. BUILDING A BET TER BRAND 2 ONLINE IN 49 EASY STEPS ... But cool it with all the “brand” talk FUN WAN TS US TO HAVE I T.
  5. 5. NO
  6. 6. NO
  7. 7. NO
  8. 8. TECHNICALLY, YES
  9. 9. YESLastSecondPresentationStockImages.com feeling somethin
  10. 10. BUILDING A BET TER BRAND 3 ONLINE IN 49 EASY STEPS Know what’s crazy FUN WAN TS US TO HAVE I T.
  11. 11. BUILDING A BET TER BRAND 4 ONLINE IN 49 EASY STEPS ... Then get you some of that crazy FUN WAN TS US TO HAVE I T.
  12. 12. BUILDING A BET TER BRAND 5 ONLINE IN 49 EASY STEPS Design for where you’re going FUN WAN TS US TO HAVE I T.
  13. 13. BUILDING A BET TER BRAND 6 ONLINE IN 49 EASY STEPS But remember: When you get there,you’re not really there FUN WAN TS US TO HAVE I T.
  14. 14. THE HUMPT Y DANCE IS YOUR 7 CHANCE TO DO THE HUMP — Differentiate yourself DO TH E H UMPT Y HU M P. D O T HE HU M P T Y HU M P.
  15. 15. BUILDING A BET TER BRAND 8 ONLINE IN 49 EASY STEPS Instead of generalizing, specialize FUN WAN TS US TO HAVE I T.
  16. 16. BUILDING A BET TER BRAND 9 ONLINE IN 49 EASY STEPSKnow your audience FUN WAN TS US TO HAVE I T.
  17. 17. BUILDING A BET TER BRAND 10 ONLINE IN 49 EASY STEPS Strategize and put it to use FUN WAN TS US TO HAVE I T.
  18. 18. BUILDING A BET TER BRAND 11 ONLINE IN 49 EASY STEPS Up with About FUN WAN TS US TO HAVE I T.
  19. 19. BUILDING A BET TER BRAND 12 ONLINE IN 49 EASY STEPS Invest in some static pages FUN WAN TS US TO HAVE I T.
  20. 20. BUILDING A BET TER BRAND 13 ONLINE IN 49 EASY STEPS Don’t forget the new stuff FUN WAN TS US TO HAVE I T.
  21. 21. BUILDING A BET TER BRAND 14 ONLINE IN 49 EASY STEPS Be a fucking craftsman. Or wo-man. FUN WAN TS US TO HAVE I T.
  22. 22. BUILDING A BET TER BRAND 15 ONLINE IN 49 EASY STEPS Favicons! Favicons! Favicons! FUN WAN TS US TO HAVE I T.
  23. 23. ( NOPE ) ( YEEEUP )
  24. 24. BUILDING A BET TER BRAND 16 ONLINE IN 49 EASY STEPS Use good type FUN WAN TS US TO HAVE I T.
  25. 25. Scintillating ( NOPE )
  26. 26. Scintillating ( PORNOGRAPHIC )
  27. 27. BUILDING A BET TER BRAND 17 ONLINE IN 49 EASY STEPS Beautify yer background FUN WAN TS US TO HAVE I T.
  28. 28. BUILDING A BET TER BRAND 18 ONLINE IN 49 EASY STEPS If color themes are like a mushroom ... FUN WAN TS US TO HAVE I T.
  29. 29. BUILDING A BET TER BRAND 19 ONLINE IN 49 EASY STEPS Then color theory is a warp whistle FUN WAN TS US TO HAVE I T.
  30. 30. BUILDING A BET TER BRAND 20 ONLINE IN 49 EASY STEPS Color is all around you, man FUN WAN TS US TO HAVE I T.
  31. 31. KULER. ADOBE.COM
  32. 32. BUILDING A BET TER BRAND 21 ONLINE IN 49 EASY STEPS Pull in some social media FUN WAN TS US TO HAVE I T.
  33. 33. AARONWOOD
  34. 34. BUILDING A BET TER BRAND 22 ONLINE IN 49 EASY STEPS ... But make it worth it FUN WAN TS US TO HAVE I T.
  35. 35. BUILDING A BET TER BRAND 23 ONLINE IN 49 EASY STEPS Class up your icons FUN WAN TS US TO HAVE I T.
  36. 36. BUILDING A BET TER BRAND 24 ONLINE IN 49 EASY STEPS Give the footer some love FUN WAN TS US TO HAVE I T.
  37. 37. BUILDING A BET TER BRAND 25 ONLINE IN 49 EASY STEPS White label that sucker FUN WAN TS US TO HAVE I T.
  38. 38. BUILDING A BET TER BRAND 26 ONLINE IN 49 EASY STEPS 404s with heart FUN WAN TS US TO HAVE I T.
  39. 39. BUILDING A BET TER BRAND 27 ONLINE IN 49 EASY STEPS Be a little self-promotional sometimes FUN WAN TS US TO HAVE I T.
  40. 40. BUILDING A BET TER BRAND 28 ONLINE IN 49 EASY STEPS Don’t be that guy FUN WAN TS US TO HAVE I T.
  41. 41. BUILDING A BET TER BRAND 29 ONLINE IN 49 EASY STEPS Superlatives are stupid FUN WAN TS US TO HAVE I T.
  42. 42. BUILDING A BET TER BRAND 30 ONLINE IN 49 EASY STEPS Embrace your experience FUN WAN TS US TO HAVE I T.
  43. 43. BUILDING A BET TER BRAND 31 ONLINE IN 49 EASY STEPS Be an expert FUN WAN TS US TO HAVE I T.
  44. 44. BUILDING A BET TER BRAND 32 ONLINE IN 49 EASY STEPSSound like an expert FUN WAN TS US TO HAVE I T.
  45. 45. BUILDING A BET TER BRAND 33 ONLINE IN 49 EASY STEPS Don’t sound like an asshole FUN WAN TS US TO HAVE I T.
  46. 46. BUILDING A BET TER BRAND 34 ONLINE IN 49 EASY STEPS Consistency, clarity, concision FUN WAN TS US TO HAVE I T.
  47. 47. BUILDING A BET TER BRAND 35 ONLINE IN 49 EASY STEPS Aaaaaaand repetition FUN WAN TS US TO HAVE I T.
  48. 48. BUILDING A BET TER BRAND 36 ONLINE IN 49 EASY STEPS Pat your head and rub your stomach FUN WAN TS US TO HAVE I T.
  49. 49. BUILDING A BET TER BRAND 37 ONLINE IN 49 EASY STEPS Content is king, except when it isn’t FUN WAN TS US TO HAVE I T.
  50. 50. BUILDING A BET TER BRAND 38 ONLINE IN 49 EASY STEPS Proprietary processes pigeonhole FUN WAN TS US TO HAVE I T.
  51. 51. BUILDING A BET TER BRAND 39 ONLINE IN 49 EASY STEPS Wordpress makes you flexible FUN WAN TS US TO HAVE I T.
  52. 52. BUILDING A BET TER BRAND 40 ONLINE IN 49 EASY STEPS Wordpress is legit FUN WAN TS US TO HAVE I T.
  53. 53. BUILDING A BET TER BRAND 41 ONLINE IN 49 EASY STEPS So cool it with the b-word FUN WAN TS US TO HAVE I T.
  54. 54. BUILDING A BET TER BRAND 42 ONLINE IN 49 EASY STEPS Kill your darlings FUN WAN TS US TO HAVE I T.
  55. 55. BUILDING A BET TER BRAND 43 ONLINE IN 49 EASY STEPS Keep the fire FUN WAN TS US TO HAVE I T.
  56. 56. BUILDING A BET TER BRAND 44 ONLINE IN 49 EASY STEPS Drive traffic FUN WAN TS US TO HAVE I T.
  57. 57. BUILDING A BET TER BRAND 45 ONLINE IN 49 EASY STEPS Continue the conversation FUN WAN TS US TO HAVE I T.
  58. 58. BUILDING A BET TER BRAND 46 ONLINE IN 49 EASY STEPS Be a hub FUN WAN TS US TO HAVE I T.
  59. 59. BUILDING A BET TER BRAND 47 ONLINE IN 49 EASY STEPSPartner and promote FUN WAN TS US TO HAVE I T.
  60. 60. BUILDING A BET TER BRAND 48 ONLINE IN 49 EASY STEPS Audit your ass off FUN WAN TS US TO HAVE I T.
  61. 61. BUILDING A BET TER BRAND 49 ONLINE IN 49 EASY STEPS And, c’mon — say please and thank you FUN WAN TS US TO HAVE I T.
  62. 62. BUILDING A BET TER BRAND fin ONLINE IN 49 EASY STEPS Thanks, peeps. FUN WAN TS US TO HAVE I T.
  63. 63. WES MIKEL PHILIP McFEE@WesMikel @TweetFH

×