13. Benefits of WebTV · Create communities and loyalty around content and brand · Increase viewership and visitor frequency · Effectively monetise content
14. Benefits Audience Loyalty · Viewers can access content 24/7 from any device · Direct communication with audience effectively creates thriving communities · Interaction among users creates an active social sphere around content and brand · Integration of new formats and devices such as iPhone, iPad, Android
15. Benefits Increase Viewership · Meta-Data improves SEO and increases search engine positioning – generating new users at no extra cost (Google is the top referrer to YouTube, which accounts for 18% of YouTube´s traffic) · Social sharing increases traffic (Facebook is the second biggest referrer to YouTube and accounts for 16% of YouTube´s total views) · Adapt your contents to the “YouTube generation” (content when and where they want) · Reach new audiences and adapt the user experience to them (design, features, advertising)
46. Thank You Flumotion Services, SAWorld Trade Center, ed. Norte, planta 208039 BarcelonaTel. +34 93 508 63 50 sales@flumotion.com
Editor's Notes
Buenos días a todosybienvenidos a este webinar. Soy Olivier Quero DirectorComercialparaEspañay Portugal yestaréacompañadoduranteestasesiónpor mi compañeroy director de producto Xavier Laballos. Tenemosatendiendohoyunas 70 personas procedentes del mundo de la TV, Radio, Web yGrandesEmpresas. A todosvosotrososqueremosdar la gracias por el interesquehabéisdemostrado.
Seguimosinovandoy con estanueva release de productoqueremosatacarmos a los nuevosretos de la industria:Ayudando con nuestrosservicios a facilitar la distribución de contenidosaudiovisualesOfreciendoherramientas de monetizaciónymedición de audiencia
