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IBM Social Media Analysis BraSNAM 2013

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Apresentação que fiz no evento BraSBAM 2013 (II Brazilian Workshop on Social Network Analysis and Mining) em Maceió no dia 25 de Julho de 2013.

Apresentação que fiz no evento BraSBAM 2013 (II Brazilian Workshop on Social Network Analysis and Mining) em Maceió no dia 25 de Julho de 2013.

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  • 1. © 2013 IBM Corporation IBM Social Media Analysis Flávio Mendes IBM Latin America Social Business & Collaboration Blog: Explora! fgfmendes.blogspot.com Twitter: @fmendes LinkedIn: br.linkedin.com/in/flaviomendes/
  • 2. © 2013 IBM Corporation IBM Social Business 2 Link para o video (http://www.youtube.com/watch?v=b7IvNyLvizQ )
  • 3. © 2013 IBM Corporation IBM Social Business 3 Parte 1 – Social Business
  • 4. © 2013 IBM Corporation IBM Social Business 4 A quinta era de TI: Social Business Anos 60 O Mainframe Anos 70 Mini Computadores Anos 80 Computadores Pessoais Anos 90 Redes Locais 2000 Redes Sociais Computação em Nuvem Mobilidade Big Data
  • 5. © 2013 IBM Corporation IBM Social Business 5 “Muitas empresas estão morrendo não porque façam coisas erradas, mas porque elas continuam fazendo a coisa certa por um tempo longo demais” Prof. Yves Doz, do Insead, França não porque façam coisas erradas
  • 6. © 2013 IBM Corporation IBM Social Business 6
  • 7. © 2013 IBM Corporation IBM Social Business 7 Balança em exibição na IBM Palisades Executive Conference Center O IBM Watson, um sistema computacional que utiliza poderosos recursos para análise de perguntas e respostas em linguagem natural
  • 8. © 2013 IBM Corporation IBM Social Business 8
  • 9. © 2013 IBM Corporation IBM Social Business 9
  • 10. © 2013 IBM Corporation IBM Social Business 10
  • 11. © 2013 IBM Corporation IBM Social Business 11
  • 12. © 2013 IBM Corporation IBM Social Business 12
  • 13. © 2013 IBM Corporation IBM Social Business 13 Link para o video (http://www.youtube.com/watch?v=5YGc4zOqozo)
  • 14. © 2013 IBM Corporation IBM Social Business 14
  • 15. © 2013 IBM Corporation IBM Social Business 15 • The YouTube video was posted on July 6, 2009. The video garnered over half a million hits by July 9, million by mid-August 2009, and 10 million by February 2011. • Rob Bradford, United's managing director of customer solutions, telephoned Carroll to apologize for the foul-up and to ask if the carrier could use the video internally for training. United mentioned it hoped to learn from the incident, and to change its customer service policy as a result of the incident. • Bob Taylor, owner of Taylor Guitars, immediately offered Carroll two guitars and other props for his second video.The song hit number one on the iTunes Music Store the week following its release. • Since the incident, Carroll has been in great demand as a speaker on customer service. On one of his trips as a speaker, United Airlines lost his luggage. • In December 2009, Time magazine named "United Breaks Guitars" No. 7 on its list of the Top 10 Viral Videos of 2009. • In January 2012, Carroll and "United Breaks Guitars" were featured in the CBC/CNBC documentary Customer (Dis)Service. • In May 2012, Carroll published a book, United Breaks Guitars: The Power of One Voice in the Age of Social Media, detailing his experiences. • In January 2013, the success of Carroll's online protest was used by the German television and news service Tagesschau to exemplify a new kind of threat facing corporations in the internet age. • Stock price effect: Within 4 days of the video being posted online, United Airline's stock price fell 10%, costing stockholders about $180 million in value. • However, other analysts have questioned whether this price drop can be directly linked to the video; they note that some other airlines (American, Continental, Delta, and Southwest) also had drops in their stock price on that date, and that United stock had been on a roller coaster all that quarter, including some days with drops greater than 10% in value. Additionally, since the video was posted on July 6, the cumulative stock price drop was only 2% (from 3.34 to 3.26). According to UAL's stock prices, the stock started the year at $11.87, but dropped to a low of $3.94 on March 6. On July 2, UAL traded at $3.31 and $4.12 on July 31, growing by 24% for the month. It traded $12.91 by Dec 31, 2009, up 390% since July 2.
  • 16. © 2013 IBM Corporation IBM Social Business 16 Link para o video (http://www.youtube.com/watch?v=oc_ZhdAJyOE)
  • 17. © 2013 IBM Corporation IBM Social Business 17
  • 18. © 2013 IBM Corporation IBM Social Business 18 Small World – Uma visualização gráfica de minha rede Facebook Utilizando Gephi 0.8.2
  • 19. © 2013 IBM Corporation IBM Social Business 19 Small World – Uma visualização gráfica de minha rede Facebook
  • 20. © 2012 IBM Corporation IBM Social Business 20 Parte 2 – A Cemex
  • 21. © 2013 IBM Corporation IBM Social Business 21 • Vendas no ano de 2011: US$15.1 bilhões, EBITDA 2011 US$2.3 bilhões • Está entre os líderes em cada uma de suas unidades de negócio – Cimentos, Agregados e Concreto pré-preparado • Presente em mais de 50 países (Americas, Europa, África, Oriente Médio e Ásia) • Relações comerciais em mais de 100 países e um dos líderes mundiais no comércio de cimento e clinker • Cerca de 42 mil funcionários em todo o mundo CEMEX, líder global em materiais para construção
  • 22. © 2013 IBM Corporation IBM Social Business 22 Uma empresa verticalmente integrada • Fornecem cimento, concreto pre-preparado e agregados assim como outros materiais e serviços para construção Clay Iron ore Limestone Outros materiais cimentosos Clinker Gypsum Sand Gravel Water Cimento Concreto pre-preparado Agregados
  • 23. © 2013 IBM Corporation IBM Social Business 23 “Geração Y” De 14 a 26 anos Trabalho em Grupo, foco em realizações, uso intensivo de tecnologia Relacionamentos com um significado “Pre Baby Boomers” De 64 a 78 anos Esforço, lealdade e tradição – orientada a valores Economia para buscar a riquesa e o bem estar “Baby Boomers” De 45 a 63 anos Foco no trabalho, independência e competitividade Compradores e investidores “Geração X” De 27 a 44 anos Individualista, flexível, adepto ao uso de tecnologia Equilíbrio entre Trabalho e Família Diferentes gerações convivendo para gerar mais valor… A idade média dos funcionários da CEMEX é 39 anos A mediana está entre as idades de 27 e 34 (32% da população)
  • 24. © 2013 IBM Corporation IBM Social Business 24 Inovação é o resultado da adoção de novos hábitos… OrganizarPriorizar PotencialDecidir Articular Seguir Propósit o Detalhes Discutir Promove r Adotar Executar Invite Documenta r Compartil har Communicat e Oportunidades Idéias Cenários Objetivos Planos Lições aprendidas Resultados
  • 25. © 2013 IBM Corporation IBM Social Business 25
  • 26. © 2013 IBM Corporation IBM Social Business 26 O cronograma do Projeto Shift
  • 27. © 2013 IBM Corporation IBM Social Business 27 1 4 5 6 7 8 2 3 Redes Internas suportadas pelo projeto em Set/2010 1,311 participantes únicos em iniciativas Globais Improve Clinker Factor Reduction (523) Alternative fuels and biomass (494) Promote Development & Sales of New RM Products (266) Construction: 21st Century (319) Infrastructure Projects (391) Value Propositions Aligned to Market Needs (188) 4,364 outros participantes únicos (locais) Concretos & Agregados Centroamerica (288) Seguridad en las Operaciones (872) Legacy (774) CSS Budapest (192) Mexico – Administracion Comercial (219) USA – User Community Business Finance (120) USA – User Community Logistics (96) Mexico Innovation at the VP Commercial (147) 1 2 4 5 6 7 8 3
  • 28. © 2013 IBM Corporation IBM Social Business 28 1 2 3 4 5 6 7 8 1 2 4 5 6 7 8 3 1,663 participantes únicos em iniciativas Globais Improve Clinker Factor Reduction (555) Alternative fuels and biomass (506) Promote Development & Sales of New RM Products (320) Construction: 21st Century (384) Infrastructure Projects (415) Value Propositions Aligned to Market Needs (237) 9,788 outros participantes únicos (locais) SAP Mexico Community (2,319) Seguridad en las Operaciones de Cemento Mexico y SAC (905) LEGACY (883) PLAN DE COMPENSACIÓN FLEXIBLE (611) Concretos & Agregados Centroamérica (288) PLAN DE FORMACIÓN INTERNA (236) MEXICO - Administración Comercial (219) Soporte SAP Consultores Jr. (214) Dec, 2011Dec, 2011 Redes Internas suportadas pelo projeto em Dez/2011
  • 29. © 2013 IBM Corporation IBM Social Business 29 1,700 participantes únicos em iniciativas Globais 11,000 outros participantes em iniciativas locais participando de mais de 400 comunidades SAP Mexico Community (2,336) Legacy Process Community at Mexico (929) Security Process at Mexico (919) SAP Support (216) CSS Budapest (196) Corporate Areas communities (+400) Compensation & performance communities (+600) Communities for Commercial at Mexico (+300) Communities for Commercial at France (+200) SAP Users communities at USA (+600) 1 2 3 4 11 2233 44 55 5 AA BB A B Redes Internas suportadas pelo projeto em Jun/2012
  • 30. © 2013 IBM Corporation IBM Social Business 30 Parte 3 – IBM Social Intranet
  • 31. © 2013 IBM Corporation IBM Social Business 31 2013+ A evolução da Intranet em uma Intranet Social Consumo Participação
  • 32. © 2013 IBM Corporation IBM Social Business 32 Collaboração SocialCollaboração Social Files Wikis Blogs Forums Activities Communities Profiles
  • 33. © 2013 IBM Corporation IBM Social Business 33
  • 34. © 2013 IBM Corporation IBM Social Business 34
  • 35. © 2013 IBM Corporation IBM Social Business 35
  • 36. © 2013 IBM Corporation IBM Social Business 36
  • 37. © 2013 IBM Corporation IBM Social Business 37
  • 38. © 2013 IBM Corporation IBM Social Business Parte 4 – Ei! Treinadores
  • 39. © 2013 IBM Corporation IBM Social Business Ei! 190 milhões de treinadores • 300 mil tweets nos jogos da fase eliminatória • 1,5 milhão de tweets na final • 6 mil tweets por minuto • Processamento em tempo real • Suporte integral à lingua portuguesa
  • 40. © 2013 IBM Corporation IBM Social Business Ei! 190 milhões de treinadores
  • 41. © 2013 IBM Corporation IBM Social Business Ei! 190 milhões de treinadores
  • 42. © 2013 IBM Corporation IBM Social Business Ei! 190 milhões de treinadores
  • 43. © 2013 IBM Corporation IBM Social Business Ei! 190 milhões de treinadores
  • 44. © 2013 IBM Corporation IBM Social Business Análise de Brasil 2x2 Inglaterra (amistoso) BRA-ING Dia: 02 Jun 2013 Hora início: 15:00:00 Tweets capturados: 461887 em 50 lotes (222 minutos) 1o tweet: 2013-06-02 14:42:30.0 Último tweet: 2013-06-02 18:25:00.0 Média de tweets/minuto: 2081 1st half 2nd half 1x0 1x2 2x2
  • 45. © 2013 IBM Corporation IBM Social Business Pré-jogo 45
  • 46. © 2013 IBM Corporation IBM Social Business Pré-jogo – Positive Coterms trends 46 Vamos:torcer Ver:jogo Vamos:país Torcer:inglaterra
  • 47. © 2013 IBM Corporation IBM Social Business Pré-jogo – Negative Coterms trends 47 Vamos:perder Ver:jogo Torcer:contra Contra:inglaterra Torcer:Inglaterra Vamos:ver Vamos:jogo
  • 48. © 2013 IBM Corporation IBM Social Business 1o Tempo 48
  • 49. © 2013 IBM Corporation IBM Social Business 1o Tempo – Negative Trends 49 Neymar Hulk Seleção
  • 50. © 2013 IBM Corporation IBM Social Business 1o Tempo – Positive Trends 50 Seleção Hulk Paulinho Tiago Silva Oscar Naymar Lucas
  • 51. © 2013 IBM Corporation IBM Social Business Intervalo 51
  • 52. © 2013 IBM Corporation IBM Social Business 2o Tempo 52
  • 53. © 2013 IBM Corporation IBM Social Business 2o Tempo – Negative Trends 53 Neymar Hulk Seleção Paulinho Oscar Fred Felipão
  • 54. © 2013 IBM Corporation IBM Social Business 2o Tempo – Positive Trends 54 Seleção Hulk Tiago Silva Oscar Neymar Fred Hernanes
  • 55. © 2013 IBM Corporation IBM Social Business Flávio Mendes IBM Latin America Portal and Social Business Tiger Team Leader Rio de Janeiro - Brasil Tel 55 21 9999-9559 Email: fmendes@br.ibm.com Blog:fgfmendes.blogspot.com fmendes@br.ibm.com @fmendes fgfmendes.blogspot.com
  • 56. © 2013 IBM Corporation IBM Social Business Legal Disclaimer © IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). 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