The document discusses the Detran traffic department's efforts in São Paulo, Brazil, focusing on the implementation of a digital portal aimed at enhancing citizen engagement and providing efficient public services. It details the portal's objectives, including simplified access to traffic-related documents and services via the internet, and its benefits for both citizens and the department in terms of cost reduction and improved interaction. The portal has evolved to support multiple services and a growing user base, with future enhancements anticipated through mobile apps and push notifications.

1. ECE208
CITIZEN Exceptional Digital
Experience with Detran
Traffic Dept. of São Paulo State - Brazil
Jânio Loiola de Oliveira, Detran SP
Robinson Fernandes Boneto, Prodesp SP
© 2014 IBM Corporation

2. Statistical data for Brazil
Source: Brazilian Institute for Geography and Statistics
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3. Sao Paulo state statistics
Source: Brazilian Institute for
Geography and Statistics
Source: Detran SP
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4. DETRAN – Traffic Dept. of São Paulo State
 Detran SP has decentralized units in all cities of São Paulo State. There are 336
Regional offices (Ciretrans) and 309 Traffic Sections.
 The Traffic Dept. of São Paulo State (Detran SP) is a component of the Brazilian
National Traffic Management Program (SNT in Portuguese).
 Detran SP is:
– Responsible for the traffic regulation established by the Brazilian Traffic Code
(CTB in Portuguese) and also by own regulations in São Paulo State.
– Capable to promote traffic education and to plan, coordinate, execute, and
provide vehicle documentation and related services.
– The department responsible for assuring traffic statistics and manage the
traffic tickets and their charges.
– Aligned for achieving its scope of work with quality, efficiency and
transparency, contributing for a better citizenship.
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5. Portal Objectives
 Simplify interaction through the internet for the citizens.
 Offer public services more quickly with less geographical displacement.
 Offer safe access to vehicle documents, driver’s licenses, and traffic tickets.
 Supply traffic education - traffic instructors and examiners, specialization in
emergency, buses, hazardous products, and school transportation.
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6. About the Portal Project
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7. Video - Portal Project
The campaign was on
TV broadcasting
from 12/20/2013 to 12/30/2013
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8. Portal usage statistical data
More than 20 electronic services
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9. Mobile access
Apps in Android and iOS devices - download of apps available on december/2013
App installed
Detran SP apps In
Play Store
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Login screen

10. Mobile access
Apps in Android and iOS devices
App to query for
tickets and Driver’s
License points
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Result of points in
Driver’s License

11. Mobile access
Apps in Android and iOS devices
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12. Mobile access
Apps in Android and iOS devices – Example of Driver´s exam (simulated)
App for Driver’s Exam
(Simulated)
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Practice questions
Result of Exam

13. Portal Evolution - New Look and Feel
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14. Mobile Apps Evolution
 Usage of “Push” technology forecasted to February/2014.
 Services to be implemented:
– Warning of Driver’s license expiration date;
– Warning of expiration date of vehicle documentation;
– Points in Driver´s license;
– Traffic tickets by vehicle;
– Reminder of scheduled services;
– Educational campaigns.
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15. Benefits for Citizens of Sao Paulo
 Only one standard for public attendance.
 The individual may ask the service directly, without interference of third parties.
 Public solutions with less geographical displacement.
 Convenient access to information, and documents over the internet.
 State of São Paulo more active for the public – informing and educating more
with less punishment.
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16. Benefits for Detran
 Cost reduction
– Less operational costs in infrastructure – buildings, computers, cabling, network, desks,
signaling;
– Staff;
– Less expenditure for trained personnel (HR).
 Standardization of procedures in all São Paulo State.
 Real-time data;
 More disclosure of the São Paulo State administration process such as
services, actions, and resources for the population;
 More public interaction with the São Paulo State Government.
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17. Detran Portal Architecture
Presentation
• IBM HTTP Server
• IBM HTTP Server
Internet
Application
• IBM Portal
• Web Content Manager
• IBM Portal
• Web Content Manager
• IBM HTTP Server
• IBM Portal
• Web Content Manager
Backend
LDAP Server
Tivoli Directory Server
Servidores de Dados
Oracle RAC
Legacy Application
Servers
Mainframe
• IBM HTTP Server
• IBM Portal
• Web Content Manager
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WCM Authoring
WCM
Repository DB

18. Platform Scalability
 Detran’s Portal started with 30K users (eDetran) and 2 services
First architecture had 2 servers.
 Today we have 8 physical servers and 16 virtual servers
offering 21 services attending 7 millions of users.
2011
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2012
2013
2014

19. Web Content Management - Portal
 With IBM tool Web Content Management Detran could delegate to PRODESP the
infrastructure administration and content creation is still inside Detran.
PRODESP creates
Templates
Build the
‘ archetypes’ used to
create all the pages,
content, components
etc
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Business users
assemble Pages
Populate Pages with
(existing and new)
content and
components & select
layout options
Detran authors create
and edit content
Create content
articles, using the
elements defined by
the content and page
type

20.  Access Connect Online to complete your session surveys using any:
– Web or mobile browser
– Connect Online kiosk onsite
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21. Acknowledgements and Disclaimers
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.
The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither
intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information
contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise
related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or
its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and
performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you
will result in any specific sales, revenue growth or other results.
© Copyright IBM Corporation 2014. All rights reserved.
 U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.
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Other company, product, or service names may be trademarks or service marks of others.
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22. Disclaimers - Confidentiality terms – DETRAN SP
 The information here in this document was specially developed to “IBM Connect
2014” event, and it is confidential and owned by Detran SP.
 Detran SP and Prodesp are presenting this document under the understanding
that it will be maintained without disclosure of IBM, and only will be used for
evaluation of proposed functions.
 IBM will not disclose the matter of this document and the content herein
described, including the organizational concepts, and will not duplicate or make
use for other purposes without the previous and formal accordance of Detran
SP and Prodesp.
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