5. GEN C
GEN C IS A POWERFUL NEW
FORCE IN CONSUMER CULTURE.
IT’S A TERM WE USE TO DESCRIBE
PEOPLE WHO CARE ABOUT
CREATION, CURATION,
CONNECTION AND COMMUNITY.
*Statistics are weekly compared to YouTube non-users where applicable. Top 2 box where applicable.
**Compared to non-Gen C where applicable. Source: Google/Ipsos YouTube Audience Study, August 2013.
6. Daily Visitors (Jan’14)
Country FaceBook YouTube LinkedIn
Singapore 2.9 million 2.0 million 50,000
Malaysia 6.7 million 7.4 million 45,000
Thailand 10.2 million 7.3 million 18,000
Indonesia 5.7 million 7.2 million 80,000
Philippines 5.2 million 4.9 million 60,000
Source: Global Customer Acquisition – www.mvfglobal.com
11. YouTube (Channel
Gadget)
The Top 200 leading brands are proving the
effectiveness of YouTube as a critical part of their
marketing and business strategy.
Already 15% of them make use of gadgets on
their YouTube brand channels. This shows that
top marketers have a keen awareness of their
strongest channels and are working to optimize
the branding and user experience.
Official SEA Partner
12. YouTube (Channel
Gadget)
Content management
Update content anytime, even during a running campaign.
You can manage permissions for multiple users so local
offices can manage their own content (workflow).
•Change content as often as you like
•Centralized asset management allows you to
•manage your videos and imagery
•Different access levels per user
Official SEA Partner
13. YouTube (Channel
Gadget)
Social engagement
Channel gadget allows you to interact with your visitors
in many different ways. Make visitors your brand
advocates and let them help you reach your goals
faster by spreading your content virally.
•Connect your social channels
•Easy to share
•Insert social channel feeds
•Connect your blog
•Create a conversation with our social chat add-on*
* Released Q2 2014
Official SEA Partner
14. YouTube (Channel
Gadget)
Multi-channel campaign
Channel Gadget is tailored to create
amazing custom gadgets for YouTube
but optionally also allows you to run a
multi-channel campaign from one
dashboard.
Our versatile solution allows you to
publish your campaign to Facebook (app)
and your website (widget).
www
Official SEA Partner
15. Who does what?
• FYWinTheWorld
– YouTube TrueView & Google Display Ads Spent +
Channels Sponsoring
– YouTube MastHead & Flash Ads Banners
– YouTube Channel Optimization | Design
– Google & YouTube Video SEO
– Video Content Generation (Live & Motion Graphics/3D)
– Global / Regional / Local YouTube Channel Management
– Direct Analytics Report
• Clipster
– YouTube Gadget Platform & Analytics
21. Multi Countries (1/2) | USA
Rokenbok | Large US Toy Manufacturer
Google Ads Spent: USD $200/annum
Average Daily Visitors: 8,600
Average Daily Video Views: 22,360
Average Video Views: 2.6 per visitors
Click-Though Website: 7.3%
Results after implementing Clipster
(Aug,13)
Video Views/Visitors: +27%
Click-Thought Website: +53%
Subscribers: +89%
Increased Watch-time: +34%
http://www.youtube.com/Rokenbok
22. Multi Countries (2/2) | SEA
Band X | Global Pharmaceutical
Clipster Implanted | 7 Countries | 6 Languages
Google Ads Spent: USD $50/annum (*minimum spending for
YouTube Gadget access)
Campaign KPIs (Clipster Implanted)
Total Targeted Views on Channel: 727,345
Total Subscribers: 47,678
Average Video Views: 3.8 per visitors
Click-Though Website: 9.8%
23. SG Case Study | SRC
(2 months)
National brand Awareness 1,454,878 impressions
Total Views on Channel 84,326 views
Direct Leads from LinkedIn 25 direct requests
Expected Direct increase in membership requests
Budget Spent S$4,500
Website’s Clicks Enhancement 5,719 clicks
Click Trough Rate 6.78%
http://www.youtube.com/SGRecreationClub
24. SG Case Study | Asmara
(2 month)
National brand Awareness 366,756 impressions
Total Views on Channel 13,415 views
Expected Increase in membership, brand awareness
Budget Spent S$818.31
Website’s Clicks Enhancement 1,163 clicks
Click Through Rate 8,67%
http://www.youtube.com/AsmaraLifestyleGroup
30. SME Rates (B2C) | Hospitality | Lifestyle | F&B | Consumer
Products…
Video / Content Video Hosting YouTube
Broadcasting
YouTube
Partner
1 main video production
•60 - 90 seconds
•1 day shoot / Motion
Animation
•No script / storyboarding /
talent
•Hosted FYW YouTube
page
•Shared on FYW FB pages
2 months
•$400/month
•10,000 views total
(estimated)
•KPI Reports x 3
NA
Video Credit
•180 seconds
•1 day shoot Motion
Animation
•No script / storyboarding
•1 x Talent / VO (1 day)
•Hosted FYW YouTube
page
•Shared on FYW FB pages
2 months
•$800/month
•25,000 views total
(estimated)
•KPI Reports x 3
NA
Video Credit
•300 seconds
•1 day shoot
•1 x Script
•1 x Talent / VO (1 day)
YouTube Channel Creation
2 months
•$1,600/month
•50,000 views total
(estimated)
•KPI Reports x 3
YES
Minimum 4 MONTHS
contract
*All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund
*** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com
*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
31. *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund
*** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com
*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
Video / Content Video Hosting YouTube
Broadcasting
YouTube
Partner
1 main video
•60 - 90 seconds
•1 day shoot / Motion
Animation
•1 x script
•1 x talent
•Hosted FYW YouTube
page
•Shared on FYW FB pages
3 months
$400/month
•15,000 views total
(estimated)
•KPI Reports x 4
NA
Video Credit
•180 seconds
•1 day shoot / Motion
Animation
•2 x script
•1 x VO
•1 x Talent
•Hosted FYW YouTube
page
•Shared on FYW FB pages
3 months
•$800/month
•37,500 views total
(estimated)
•KPI Reports x 4
NA
Video Credit
•300 seconds
•2 day shoot
•2 x Conceptual Script
•1 x Talent / VO (2 day)
YouTube Channel
Creation
2 months YouTube
Broadcasting
•$1,600 / month
•50,000 views total
(estimated)
2 mths LinkedIn Sponsored
Post
•$450 / month
•KPI Reports x 5
YES
Minimum 6 MONTHS
contract
SME Rates (B2B) | Technology | Service Based | Human
Resource…
32. Join the Community
Visit our YouTube Channel for all public videos produced by our
team
www.youtube.com/FYWinSG
33. Online Video Marketing |
ROI
Optimization/Refreshment of Online Visibility
National Brand Development Awareness
Services’ Professionalism & Quality Perception Improvement
Conversion Rate Optimization Improvement – Reduce
Website Bouncing
Social Media Conversation Optimization
Revitalization of the Image Branding
Direct Leads Requests
*ROI = Return On Investment
