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FindYourWayInTheWorld: FindYourDocumentaries


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FindYourWayInTheWorld: FindYourDocumentaries

  1. 1. Vision <ul><ul><ul><ul><ul><li>Documentaries are today considered as boring TV programs seen when we have time to waste unless we are really interested by the subject.
  2. 2. Documentaries are considered as TV program which are downgrading because of multiple channel which offers movies or funny programs. </li></ul></ul></ul></ul></ul>Postulate
  3. 3. Vision <ul><ul><ul><ul><ul><li>BUT the fact is... </li></ul></ul></ul></ul></ul>
  4. 4. Vision <ul><ul><ul><ul><ul><li>Documentaries are more and more popular </li></ul></ul></ul></ul></ul>and people feel concerned by causes like « saving planet » , « humanitary causes » etc... the proof is that today documentaries are visible at the cinema ! <ul><ul><ul><ul><ul><li>Moreover they are present in the boxoffice... </li></ul></ul></ul></ul></ul>
  5. 5. Social media Plan Tools
  6. 6. Social media Plan Process
  7. 7. Social media Plan Target
  8. 8. Social media Plan <ul><ul><ul><ul><ul><li>Based on a close-up relation with actuallity (what we call in journalism « chestnut tree ») to bring more fans because of tagging videos
  9. 9. Strong browser (with advanced researches)
  10. 10. Categorization with different themes
  11. 11. Cross-categorization according to our targets  </li></ul></ul></ul></ul></ul>
  12. 12. Market & competitors <ul><ul><ul><ul><ul><li>Famous documentary channel </li></ul></ul></ul></ul></ul>HBO, ABC, BBC, PBS, National Geographic, DSC, ARTE <ul><ul><ul><ul><ul><li>Internet famous database </li></ul></ul></ul></ul></ul>Imdb, Ovguide, <ul><ul><ul><ul><ul><li>Direct competitors  </li></ul></ul></ul></ul></ul>,,
  13. 13. Market & competitors
  14. 14. Market & competitors <ul><li>Lack of community vision
  15. 15. Lack of diversity of sources
  16. 16. Private content
  17. 17. Need to surf on several websites to find different sources
  18. 18. Lack of updating documentaries </li></ul><ul><li>Lack of community vision
  19. 19. Lack of targetted content
  20. 20. Loss in jungle of movies & proposals </li></ul><ul><li>Interesting moving & growing community
  21. 21. Extreme viral potential
  22. 22. Hardly connected
  23. 23. BUT : no targetted content
  24. 24. BUT : no active participation of the community </li></ul>
  25. 25. Market & competitors Direct competitors <ul><li>« Documentaires » a Facebook group with a small scope of content, based on a participation of the users to bring content No classification, share of videos, some comments.
  26. 26. « TopDocumentaryFilms » & « DocumentaryHeaven » are most like streaming websites, with a Facebook group too. More social because of RSS, feed and « like » systems they have a lot of sources. No target, quite of mess because of too many sources.
  27. 27. « SnagFilms » is hardly connected and full of sources but not very known. The only target is « documentaries & movies fans ». </li></ul>
  28. 28. Extension Plan In a first time... <ul><ul><ul><ul><ul><li>Rating system
  29. 29. Survey system to decide next documentary online
  30. 30. Sponsorship system (give some advantages like a DVD of a documentary, goodies, possibility to watch a playlist offline...)
  31. 31. Debates and commentaries with users about documentary </li></ul></ul></ul></ul></ul>
  32. 32. Extension Plan Then : <ul><li>Podcasts & WebTV development </li></ul><ul><li>Participation of users : </li></ul>FindYourDocumentaries will propose to people to help him to product his own independant documentaries. Projects will be presented according to surveys and rates of the community. They could help with : - financial donation - ressources contribution
  33. 33. Extension Plan And further users could... <ul>- propose their own amateur documentaries - participate on subtitles for their countries - help to update informations on documentaries & new versions </ul>