This weekend, mobile solutions firm Field Agent deployed 24 QuickShoppers to the next generation Walmart c-store—14 to the brand new Rogers, AR location and 10 to the location in Crowley, TX. These agents captured photos and video, and they answered a series of questions about their experience with the new c-store format. Subscribe to our blog for more insights: http://info.fieldagent.net/subscribe

1. Walmart C-Store
Mobile Mystery Shop
2.15.17 - 2.20.17

2. 4.92 4.92
4.88
4.75
4.5
4.75
4.67
4.92
4.79
4.2
4.46
4.38
4.67
3.8
4
4.2
4.4
4.6
4.8
5
Ease of fueling Speed of fueling
opping/store organiza?on
Speed of shopping
Selec?on of m
erchandise
Prices/perceived values
ing experience/enjoym
ent
ology (e.g., paying for gas)
environm
ent/atm
osphere
erac?on/custom
er service
Taste/quality of hot foods
Overall
2
Ease of
fueling
Speed of
fueling
Ease of
shopping/
store
organization
Speed of
shopping
Selection
of merch-
andise
Prices/
perceived
values
Shopping
experience/
enjoyment
Tech-
enology
(e.g., paying
for gas)
Store
environ-
ment/
atmos-
phere
Store
size
Employee
interaction/
customer
service
Taste/
quality of
hot foods
Overall
On a 5-point scale, where 5 is very good and 1 is very poor, rate
the new-concept Walmart C-Store on the following dimensions

3. 3
Identify 3 words you feel accurately describe the
new-concept Walmart C-Store
Convenient - 11
Clean - 10
Quick - 7
Fresh - 4
New - 3
Bright - 3
Inexpensive - 3
Simple - 2
Inviting - 2
Pleasant - 2
The words below were submitted by more than one Mystery Shopper
# OF MENTIONS

4. 4
What do you MOST LIKE and what would you MOST
IMPROVE about the new Walmart C-Store
Cleanliness
Organization
Hot food items
Walk-in beer cooler
Fountain drink bar
Numbers and promptness of employees
Quality of hot food items
More merchandise variety
Top LIKES TOP SUGGESTIONS
All themes below were cited by several Mystery Shoppers

5. 5
Which one EMOJI best captures how you FEEL about the
new-concept Walmart C-Store?
38% 25% 20%
12% 2% 2%

6. 6
For fueling up and making snack/food/beverage purchases,
how does this new-concept Walmart C-Store compare to
other WALMART gas stations?
71%
13%
8% 8%
Much be-er Be-er A li-le be-er Neutral - Neither be-er
nor worse
Note: No one answered “a little worse,” “worse,” or “much worse”

7. 7
For fueling up and making snack/food/beverage purchases,
how does this new-concept Walmart C-Store compare to
other NON-Walmart convenience stores and gas stations?
Note: No one answered “worse” or “much worse”
38%
29%
21%
8%
4%
Much be/er Be/er A li/le be/er Neutral - Neither
be/er nor worse
A li/le worse

8. 8
How LIKELY are you to shop for QUICK snacks, food, and/
or beverages at this type of Walmart C-Store in the future?
Note: No one answered “not very likely” or “not at all likely”
63%
21%
17%
Completely likely Very likely Moderately likely

9. 9
Who are these Mystery Shoppers? (N = 24)
Male - 54%
Female- 46%
25-34 - 42%
35-44 - 25%
45-54 - 13%
55-64 - 21%
Had you made a fuel purchase from this new-concept
Walmart C-Store prior to this study?
No - 96%
Yes- 4%
Had you made a food, snack, and/or beverage purchase
from this new-concept Walmart C-Store prior to this study?
No - 96%
Yes- 4%