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Walmart C-Store Mystery Shop

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This weekend, mobile solutions firm Field Agent deployed 24 QuickShoppers to the next generation Walmart c-store—14 to the brand new Rogers, AR location and 10 to the location in Crowley, TX. These agents captured photos and video, and they answered a series of questions about their experience with the new c-store format.

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Walmart C-Store Mystery Shop

  1. 1. Walmart C-Store Mobile Mystery Shop 2.15.17 - 2.20.17
  2. 2. 4.92 4.92 4.88 4.75 4.5 4.75 4.67 4.92 4.79 4.2 4.46 4.38 4.67 3.8 4 4.2 4.4 4.6 4.8 5 Ease of fueling Speed of fueling opping/store organiza?on Speed of shopping Selec?on of m erchandise Prices/perceived values ing experience/enjoym ent ology (e.g., paying for gas) environm ent/atm osphere erac?on/custom er service Taste/quality of hot foods Overall 2 Ease of fueling Speed of fueling Ease of shopping/ store organization Speed of shopping Selection of merch- andise Prices/ perceived values Shopping experience/ enjoyment Tech- enology (e.g., paying for gas) Store environ- ment/ atmos- phere Store size Employee interaction/ customer service Taste/ quality of hot foods Overall On a 5-point scale, where 5 is very good and 1 is very poor, rate the new-concept Walmart C-Store on the following dimensions
  3. 3. 3 Identify 3 words you feel accurately describe the new-concept Walmart C-Store Convenient - 11 Clean - 10 Quick - 7 Fresh - 4 New - 3 Bright - 3 Inexpensive - 3 Simple - 2 Inviting - 2 Pleasant - 2 The words below were submitted by more than one Mystery Shopper # OF MENTIONS
  4. 4. 4 What do you MOST LIKE and what would you MOST IMPROVE about the new Walmart C-Store Cleanliness Organization Hot food items Walk-in beer cooler Fountain drink bar Numbers and promptness of employees Quality of hot food items More merchandise variety Top LIKES TOP SUGGESTIONS All themes below were cited by several Mystery Shoppers
  5. 5. 5 Which one EMOJI best captures how you FEEL about the new-concept Walmart C-Store? 38% 25% 20% 12% 2% 2%
  6. 6. 6 For fueling up and making snack/food/beverage purchases, how does this new-concept Walmart C-Store compare to other WALMART gas stations? 71% 13% 8% 8% Much be-er Be-er A li-le be-er Neutral - Neither be-er nor worse Note: No one answered “a little worse,” “worse,” or “much worse”
  7. 7. 7 For fueling up and making snack/food/beverage purchases, how does this new-concept Walmart C-Store compare to other NON-Walmart convenience stores and gas stations? Note: No one answered “worse” or “much worse” 38% 29% 21% 8% 4% Much be/er Be/er A li/le be/er Neutral - Neither be/er nor worse A li/le worse
  8. 8. 8 How LIKELY are you to shop for QUICK snacks, food, and/ or beverages at this type of Walmart C-Store in the future? Note: No one answered “not very likely” or “not at all likely” 63% 21% 17% Completely likely Very likely Moderately likely
  9. 9. 9 Who are these Mystery Shoppers? (N = 24) Male - 54% Female- 46% 25-34 - 42% 35-44 - 25% 45-54 - 13% 55-64 - 21% Had you made a fuel purchase from this new-concept Walmart C-Store prior to this study? No - 96% Yes- 4% Had you made a food, snack, and/or beverage purchase from this new-concept Walmart C-Store prior to this study? No - 96% Yes- 4%

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