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Santa Survey 2019

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Field Agent surveyed over 3,500 kids across six different countries to find out what children around the world really want for Christmas in 2019.

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Santa Survey 2019

  1. 1. 2019 Santa Survey Kids Around the World Tell Santa What Gifts They Really Want for Christmas November 2019
  2. 2. 3,500 Kids Make Their Case to Santa Christmas is at hand, and all over the world little girls and boys are eagerly anticipating the arrival of Santa Claus. Retailers, in turn, are eagerly awaiting the arrival of holiday- shopping parents with money to spend. But what do the kiddos of the world REALLY want for Christmas? Only Santa knows for sure. Well, until now. Field Agent surveyed kids around the globe, from Canada to South Africa, to learn their top Christmas gift wishes. Posing as Santa’s own research team, we asked 3,567 kids, “What’s your top gift wish for Christmas this year?” 2
  3. 3. On a country-by-country basis, the maps below show the top gift category by gender and the top specific toy brand overall Kids Around the World: Top Gift Wishes 3 United States n = 1,991 Top boy category: building sets Top girl category: dolls Top overall toy brand: LEGO Mexico n = 250 South Africa n = 396 United Kingdom n = 246 Australia n = 246 Canada n = 438 Top boy category: bikes Top girl category: dolls Top overall toy brand: Barbie Top boy category: gaming Top girl category: dolls Top overall toy brand: Barbie Top boy category: gaming Top girl category: dolls Top overall toy brand: LEGO Top boy category: building sets Top girl category: dolls Top overall toy brand: LEGO Top boy category: gaming Top girl category: dolls Top overall toy brand: L.O.L. Surprise!
  4. 4. Overall: Top 10 Gift Categories With over 3,500 kids answering, below are the top gift categories across all countries, genders, and ages, ranked by the number of mentions. 1. Dolls/accessories 2. Gaming consoles/ games/accessories 3. Action figures/ accessories 4. Toy cars/trucks/ accessories 5. Blocks/building sets 6. Bikes 7. Phones 8. Tablets 9. Laptops/computers 10. RC cars/trucks 4
  5. 5. Overall: Top 10 Gift Brands Here are the top gift brands kids around the world are wishing for, regardless of country, gender, or age. 1. LEGO 2. Barbie 3. L.O.L. Surprise! 4. Nintendo 5. Paw Patrol 6. Xbox 7. Apple phones 8. Frozen (Disney) 9. Hot Wheels 10. Apple tablets 5
  6. 6. United States N = 1,991 2-12 year olds Survey Locations 6
  7. 7. Older Boys 8-12 (n = 310) Younger Boys 2-7 (n = 737) 1. Gaming consoles/games/accessories 2. Phones 3. Blocks/building sets 4. Collectibles 5. Laptops/computers 1. Toy cars/trucks/accessories 2. Action figures/accessories 3. Gaming consoles/games/accessories 4. Blocks/building sets 5. Dinosaur toys Top Gift Categories: United States (n = 1,991) Older Girls 8-12 (n = 320) Younger Girls 2-7 (n = 621) 1. Dolls/accessories 2. Phones 3. Gaming consoles/games/accessories 4. Tablets 5. Bikes 1. Dolls/accessories 2. Action figures/accessories 3. Pets 4. Bikes 5. Toy cars/trucks/accessories 7
  8. 8. Older Boys 8-12 (n = 310) Younger Boys 2-7 (n = 737) 1. Xbox 2. Nintendo 3. LEGO 4. Apple phones 5. PlayStation 1. LEGO 2. Hot Wheels 3. Nintendo 4. Paw Patrol 5. Nerf Top Gift Brands: United States (n = 1,991) Older Girls 8-12 (n = 320) Younger Girls 2-7 (n = 621) 1. Apple phones 2. L.O.L. Surprise! 3. American Girl 4. Apple tablets 5. Barbie 1. L.O.L. Surprise! 2. Barbie 3. Disney’s Frozen 4. Paw Patrol 5. LEGO 8
  9. 9. Australia N = 246 2-12 year olds Survey Locations 9
  10. 10. Boys 2-12 (n = 127) 1. Blocks/building sets 2. Toy cars/trucks/accessories 3. Bikes 4. Train sets 5. Collectibles Top Gift Categories: Australia (n = 246) Girls 2-12 (n = 129) 1. Dolls/accessories 2. Bikes 3. Action figures/accessories 4. Blocks/building sets 5. Tablets 10
  11. 11. Top Gift Brands: Australia (n = 246) We only listed brands with at least 3 mentions Boys 2-12 (n = 127) 1. LEGO 2. Hot Wheels 3. Beyblades 4. Nerf 5. Apple phones Girls 2-12 (n = 129) 1. Barbie 2. Disney’s Frozen 3. L.O.L. Surprise! 4. LEGO 11
  12. 12. Canada N = 438 2-12 year olds Survey Locations 12
  13. 13. Top Gift Categories: Canada (n = 438) Boys 2-12 (n = 246) 1. Gaming consoles/games/accessories 2. Action figures/accessories 3. Toy cars/trucks/accessories 4. Blocks/building sets 5. Collectibles Girls 2-12 (n = 179) 1. Dolls/accessories 2. Gaming consoles/games/accessories 3. Action figures/accessories 4. Phones 5. Laptops/computers 13
  14. 14. Top Gift Brands: Canada (n = 438) Boys 2-12 (n = 246) 1. LEGO 2. Nintendo 3. Paw Patrol 4. Apple tablets 5. Beyblades Girls 2-12 (n = 179) 1. L.O.L. Surprise! 2. Barbie 3. Paw Patrol 4. Apple phones 5. Disney’s Frozen 14
  15. 15. Mexico N = 250 2-12 year olds Survey Locations 15
  16. 16. Top Gift Categories: Mexico (n = 250) Boys 2-12 (n = 174) 1. Gaming consoles/games/accessories 2. Dolls/accessories 3. Bikes 4. RC cars/trucks 5. Toy cars/trucks/accessories Girls 2-12 (n = 76) 1. Dolls/accessories 2. Tablets 3. Phones 4. Action figures 5. Inline Skates 16
  17. 17. Top Gift Brands: Mexico (n = 250) Boys 2-12 (n = 174) 1. LEGO 2. Nintendo 3. PlayStation 4. Xbox 5. Barbie Girls 2-12 (n = 76) 1. Barbie 17 We only listed brands with at least 3 mentions
  18. 18. South Africa N = 396 2-12 year olds Survey Locations 18
  19. 19. Top Gift Categories: South Africa (n = 396) Boys 2-12 (n = 225) 1. Bikes 2. Gaming consoles/games/accessories 3. Toy cars/trucks/accessories 4. Blocks/building sets 5. RC cars/trucks Girls 2-12 (n = 170) 1. Dolls/accessories 2. Bikes 3. Phones 4. Tablets 5. Gaming consoles/games/accessories 19
  20. 20. Top Gift Brands: South Africa (n = 396) Boys 2-12 (n = 225) 1. PlayStation 2. LEGO 3. Xbox 4. Paw Patrol Girls 2-12 (n = 170) 1. Barbie 2. Disney’s Frozen 3. PlayStation 4. Samsung phones 5. Sofia the First 20 We only listed brands with at least 3 mentions
  21. 21. United Kingdom N = 246 2-12 year olds Survey Locations 21
  22. 22. Top Gift Categories: United Kingdom (n = 246) Boys 2-12 (n = 114) 1. Blocks/building sets 2. Gaming consoles/games/accessories 3. Action figures/accessories 4. Toy cars/trucks/accessories 5. Bikes Girls 2-12 (n = 126) 1. Dolls/accessories 2. Bikes 3. Gaming consoles/games/accessories 4. Phones 5. Action figures/accessories 22
  23. 23. Top Gift Brands: United Kingdom (n = 246) Boys 2-12 (n = 114) 1. LEGO 2.Nintendo 3.Paw Patrol 4.Apple tablets 5.Xbox Girls 2-12 (n = 126) 1. L.O.L. Surprise! 2.Barbie 3.Apple phones 4.LEGO 5.Nintendo 23

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