2. The Mila Clothing company is Sacramento’s finest
active sports wear store . We pride ourselves on
providing athletes with comfortable and stylish
designs in both surf and snow gear.
3. TARGET MARKET
Mila is geared towards 18-28 year old males and
females who are either just out of high school or
currently in college. Their income level ranges from
7,000 to 17,000 and up a year. They are mature
young adults who are seeking a somewhat more
upscale line of athletic wear that is durable and
yet, still modern and fashionable.
7. PUBLICITY
Professional snow and
surf athletes such and
Shaun White and Kelly
Slater are seen here
representing the Mila
brand image. Proving
that the best of the best
know where to go for
their gear.
8. SALES AND PROMOTION
During our key seasons (Winter and Summer) we
have decided that the best way to increase sales
will be through holding competitions. They will be
located in the Northern California area and will
feature current surfing and snowboarding up and
comers.
Winners receive sponsorship by the
company, including free clothes and gear which in
turn will give us increased recognition.
Mila will also have booths at music festivals and
events throughout California.
10. Currently our competition is Zumiez, PacSun and
Quicksilver.
In the Sacramento region there is only one Quiksilver
location and they have a very limited selection of
merchandise.
PacSun has recently fallen by the way side as sales
decrease and they have to make drastic cut
backs, including closing stores throughout the nation.
There are two Zumiez locations throughout the
Sacramento area; one inside of the Sunrise mall in
Citrus heights and another in the Folsom Outlets in
Folsom. The Mila Clothing company is prepared to offer
a much more relaxed environment and a very
knowledgeable and helping staff, giving us an great
advantage over the competition.
11. SPECIAL EVENT
The grand opening special event will be held at the
UC Davis Aggie Field in Davis, CA. Indie band
kings of Leon will be performing and there is a
guest appearance by Pro surfer Kelly Slater and the
entire event is fully catered thanks to our friends at
the L & L Hawaiian BBQ.
