This document appears to be a look book cataloging various Candy Crush Soda Luxury collaborations and events from 2015-2016. It describes partnerships with brands like Yogurtland, Lancome, and Something Boudoir to create co-branded food items, cosmetics, and apparel. Several high profile in-store and mall events are also summarized, like a Candy Crush themed afternoon tea and pop-up shops in Hong Kong airports and shopping centers featuring character appearances and limited edition merchandise. The document provides an overview of the Candy Crush brand's expansion into retail spaces, collaborations, and experiential marketing events over this period.

13. Candy Crush Soda Luxury
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14. Candy Crush Soda Luxury
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15. Look Book
1st Edition

17. Apparel
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18. Apparel
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19. Apparel
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20. Apparel
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21. Apparel
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22. Apparel
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23. Apparel
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24. Apparel
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25. Apparel
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26. Apparel
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27. Apparel
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28. Apparel
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29. Apparel
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30. Accessories
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31. Accessories
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32. Accessories
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33. Party
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34. Cake Topper Cake Holder
Cake Stand
Party Decorations
Party
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35. Cake Holder
Cake Topper
Party
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36. Baking
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37. Weighing Scales
Lollipop Moulds
Chopping Board
Hand Painted Kitchen Aid
– Competition Prize
Cake Moulds
Baking
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38. Confectionery
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39. Publishing
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40. Stationery
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41. Stationery
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42. Stationery
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43. Health&Beauty
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44. Health&Beauty
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45. Health&Beauty
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46. The brain-freeze inducing makers of
delicious frozen treats, Yogurtland,
launched a range of Candy Crush
inspired flavours in over 290 stores
in the US.
Recently, Little Mix vocalist, Perrie
Edwards, was spotted with a cup
of the world’s finest Candy Crush
flavoured frozen yogurt. We knew
she had a great voice, now we know
she has excellent taste.
Collaborations
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47. Candylicious is the biggest candy
store in Dubai’s biggest mall, so
what better place to open our first
Candy Crush store! Launching
in November 2015 the store will
include candy, apparel, home wear,
electronics and much more.
Collaborations
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48. Collaborations
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49. Collaborations
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50. Candy Crush partnered up with luxury
beauty brand Lancome in Mexico to
bring fans a limited edition co-branded
cosmetic bag.
Fans were invited to play the game
in store, create their own make-up
look and win prizes during a 10 week
promotion in leading department stores.
Collaborations
36

51. Candy Crush has
joined up with the ultra
fashionable clothing
label, Something
Boudoir to create a
range of apparel and
accessories.
The launch event
featured a stunningly
designed pop-up shop
with some outstanding
great visual
merchandising.
Collaborations
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52. Candy Crush
welcomed visitors
to Hong Kong SODA
STYLE over the new
year period in 2015
by taking over the
airport.
Passengers received
a sweet surprise
when their favourite
characters popped
out of the luggage
conveyor belt, and
lucky guests received
a limited edition
luggage tag attached
to their suitcases.
Events
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53. The Royal Plaza
hotel in Hong Kong
treated guests
to the sweetest
afternoon tea in
May 2015.
Tasty treats
were created in
the shapes of the
famous candies,
alongside delicious
cream filled
milkshakes. The
event was hugely
popular and had
a waiting list of 6
weeks!
Events
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54. It was hard to
miss the Candy
Crush take over
in Megabox, the
largest shopping
centre in East
Kowloon, Hong
Kong, when our
famous Candy
Crush Dragon took
up residency for 2
months over the
summer.
The event included
candy furniture,
competitions,
giveaways and
huge awareness
support from
escalator take
overs, metro
advertising and
elevator wrapping
to name a few.
Events
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