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It's Not a Viral (version 1)
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Rob Mortimer
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Some people still ask for a viral, I hope to explain why that is wrong...
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It's Not a Viral (version 1)
1.
It’s NOT a
Viral The lesson that people don’t seem to be learning
2.
Authors Note:
I hope this is the last time we have this debate, and those who through no fault of their own weren’t aware will soon be… ;)
3.
A Viral is
not a thing
4.
Going Viral is
what it does
5.
“ Can you
make a Viral?”
6.
“ No.”
7.
“ Why?”
8.
You cannot make
a viral.
9.
You can make
content … and hope it goes viral, or push the content to try and make it go viral.
10.
If you get
sick, you don’t say “I’ve caught a viral”
11.
You catch a
virus. A germ. A bug. A piece of ‘organic content’…
12.
It is the
passing of content between people that is ‘the Viral’
13.
Your content must
be just as contagious to work
14.
It is
a Virus, but it spreads virally Summary:
15.
SO
16.
Brand Manager:
17.
If you really
really really must
18.
Ask not for
a Viral
19.
But for a
Virus
20.
Agency:
21.
If you offer
to “make a viral”, you are misleading your clients
22.
Unless you want
to guarantee those 100k views…
23.
(Your finance director
probably won’t)
24.
The Rules: 1.
Don’t ask for a viral 2. Don’t offer to make a viral 3. Have ideas 4. Make content 5. If the content is good, it may go viral
25.
Thank You Rob
Mortimer [email_address] Image Sources: http://www.flickr.com/photos/anders-vindegg/3408838186/sizes/l/ http://www.flickr.com/photos/manyfires/178734860/ http://www.flickr.com/photos/lost_mitten/3858156964/ http://www.flickr.com/photos/1porchlife/3326990709/ http://www.flickr.com/photos/igotmebabe/2924938589/ http://www.flickr.com/photos/kristoframon/3526530172/ http://www.freewebs.com/simpsonsknowall/doh.gif http://media.photobucket.com/image/eureka%20moment/emilycool_2006/LightBulb.jpg http://www.flickr.com/photos/salaboli/2306575265/ http://www.flickr.com/photos/catsfather/137395611/ http://www.flickr.com/photos/marcoveringa/3243701953/ http://www.flickr.com/photos/floridapfe/3386201469/ http://www.flickr.com/photos/doberagi/1404539812/