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This is our group presentation about Tinplate company of India in Consumer Behavior class

This is our group presentation about Tinplate company of India in Consumer Behavior class

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    Tinplate company of india Tinplate company of india Presentation Transcript

    • Need For A Conceptual Focus GodMother Syndicate Angga Satria 29109370 Azniar Nurina 29109361 Muhammad Fajar 29109359 Rully Setiawan 29109333 Surya Agung W H 29109355
    • The Tinplate Company Ltd. ( TCIL ) Was establish in 1922 in Jamshedpur, India Formerly producing : can for baby food, processed food and tinplate for battery jacket Imported raw material established new cold rolling facility + hot rolled coils
    • Jointly held by several companies
    • 4 major product segments : 1. Edible oil cans 2. Soft drink crowns 3. Processed food 4. Batteries
    • The Product What is Tinplate ?? Who is the competitor ??Classification of Tinplate :1. Prime grade tinplate2. Secondary grade tinplate
    • The MarketLow custom tariff made large portion of secondary tinplate being imported Exhibit 1 (a) 120% 100% 80% 60% Tinplate Prime Tinplate Secondaries 40% 20% 0% 1992-93 1993-94 1994-95 1995-96 1996-97 Custom Duty Structure on Tinplate Imports
    • The Market (cont.) Supply chain participants tinplate supplier can manufacturer edible oil manufacturer channels consumerBuying behavior of the edible oil market customer :  loose quantities that were not standardized by size and were not branded  highly price sensitive
    • Opportunity, Threats and Implications Environmental trends ThreatsGrowth in the hotel industry Lowering of customs tariffContinuity in policies towards Household units becomingindustries smallerHigh industrial growth Regulating standards lacking enforcement
    • Application of TinplateReduction of custom duty for imported Low literacy level tinplate The import and use Changing of non-food grade More competitor environmental tinplate inthe edible oil industry Lack of monitoring mechanism
    • TCIL Cost by Segment35000300002500020000 Cost15000 Profit10000 5000 0 Battery Edible Oil Crown Processed Food
    • Selling Price of TCIL and Competitor 50000 45000 40000 35000 30000 Crowns 25000 Battery Processed Food 20000 Edible Oil 15000 10000 5000 0 TCIL SAIL FRITZ SUKAI TMN Unorganized
    • Distribution and PromotionTCIL factory in Jamshedpur network of 15 agentsthe producer of edible oil cans sales team of 20personnel customer4 producer of batteries4 crown manufacturer15 customer of processed foodPersonal selling was the dominant promotionmethod used by all companies in all segments
    • The Dominance of The Food Sector• The Tinplate market = 210,000 metrics tons per annum• The domestic industry installed capacity of 240,000 metrics tons per annum• TCIL = 60,000 metrics tons per annum• SAIL = 20,000 metrics tons per annum• Producer operated below installed capacity because secondaries imported and used in the edible oil segment ( Exhibit 1 (b) )
    • The Dominance of The Food Sector •The Tinplate market = 210,000 metrics tons per annum •The domestic industry installed capacity of 240,000 metrics tons per annum •TCIL = 60,000 metrics tons per annum •SAIL = 20,000 metrics tons per annum •Producer operated below installed capacity because secondaries imported and used in the edible oil segment (Exhibit 1 (b)) Consumption of Tinplate 1% 5% 7%17% Edible Oil Processed Food Crown 70% Battery Miscellaneous
    • The Buying Influence The varied buying influences reflected different factors at work in different segment InfluencesBattery Production / Marketing / R & DEdible Oil Middleman / MarketingCrown Production / Marketing / Quality ControlProcessed Food Marketing / Packaging division / Production / Quality Control
    • Customer Satisfaction on The Product Across Segments TCIL FRITZ SUKAI SAIL TMN Unorganized supplier Battery   Edible oil   Soft drink    crownsProcessed    food •Customer preferred in price •Foreign company as a competitor
    • Standards Required for The Food SectorStandards required in the food sector, ethically and legally, madeit mandatory to use prime templateThe actual extent of standards was determined more often byindustry standards or customer standardsLack of proper monitoring mechanismglobal production = 12 million metrics tons of tinplate / annumSecondary grade tinplate = 1,8 million metrics tons / annumImported to India = 0,75 million metrics tons of secondarytinplate / annum
    • Analysis Exhibit 3Customer Satisfaction on the Product Product Parameter TCIL FRITZ SUKAI Temper 2 5 4 Size 2 5 5 Dimension 2 5 5Battery Productivity 3 5 4 Service 3 4 3 Price 5 4 4 Delivery 3 5 5
    • Analysis Exhibit 3 (cont.)Customer Satisfaction on the Product Unorganised Product Parameter TCIL SAIL Supplier Price 3 4 5Edible Oil Brightness 5 4 2 Delivery 5 3 2 Service (Pre&Post) 5 3 2
    • Analysis Exhibit 3 (cont.)Customer Satisfaction on the Product Product Parameter TCIL FRITZ SUKAI Size 2 5 5Soft Drink Crowns Dimensional 2 5 5 Price 3 5 5 Delivery 5 4 4 Temper 3 5 5
    • Analysis Exhibit 3 (cont.)Customer Satisfaction on the Product Product Parameter TCIL TMN SUKAI Delivery 5 4 4Processed Food Lacquer adhesion 4 5 4 Temper 3 5 4 Price 5 4 4 Dimensional 3 5 4
    • Exhibit 4252015 1993 1994 199510 1996 1997 5 0 Battery Edible Oil Crown Processed Food
    • Analysis Exhibit 4 Growth of Tinplate in Specific Segments 1993 1994 1995 1996 1997 Battery 5 8 10 15 20 Edible Oil 7 7 6 6 5 Crown 9 10 12 12 15 Processed Food 8 7 8 9 10
    • Growth of Tinplate in Specific Segments252015 Battery Edible Oil Crown10 Processed Food 50 1993 1994 1995 1996 1997
    • Exhibit 5Market Share of Companies Across Segments by Volume Battery Edible Oil TCIL TCIL SAIL FRITZ SUKAI Unorganized Supplier Crown Processed Food TCIL TCIL FRITZ TMN SUKAI
    • Analysis Exhibit 5 Market Share of Companies Across Segments by Volume Unorganised TCIL FRITZ SUKAI TMN SAIL Supplier Battery 10 45 45 - - - Edible Oil 28 - - - 54 18 Crown 10 45 45 - - - 22 - - 78 - - Processed Food
    • Analysis Exhibit 6(a) TCIL’s Costs by Segment Battery Edible Oil Crown Processed Food Manufacturing Cost 27.000 22.000 25.000 26.000 Selling Cost 800 200 700 600 Distribution Cost 250 250 250 250 Cost of Credit 1.400 450 1.000 1.350 Profit 6.000 3.000 3.000 5.500
    • Should TCIL continue in the Edible Oil Segment ? Yes, TCIL should focusing on edible oil segments, while the soft drink crowns and battery segment are profitable to be targetted
    • How can TCIL compete with foreign countries ? Acquisition with foreign company Conducting market research related to market needs
    • What strategies can TCIL formulate based on organizational buying behavior concepts ?The experiental Hierarchy affect behavior cognitionAcquisition with foreign company
    • Terima kasih Pertanyaan ? Komentar ? Sanggahan ?