2. A FOUR STAR HOTEL WITHOUT RESTAURANT
INCLUDING 50 SPACE ACCOMODATIONS, A BUSINESS
SEMINAR AREA WITH THREE MEETING ROOMS AND
TWO SUBCOMMITTEE ROOMS AND AN RIOEA
AQUATIC UNIVERSE LOCATED IN SAO PAULO
3. PLAN
I – Analysis environnemental structure
A – BRASIL focus
B – Touristic trends
II – S.W.O.T. Analysis
A – Advantages
B – Drawbacks
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
VII – Staff planning
VIII – Room painting
IX – SAO PAULO futurist hotel concept
4. I – Analysis environnemental structure
A – BRASILfocus
Brazil (Federative Republic in its long form
of Brazil) is the largest state in Latin
America. With a population of about 201
million people and an area of 514 876 km2 8,
it covers half the territory of South America
(47.3%) 2, sharing borders with all countries
of the continent except Chile and Ecuador.
Brazil is the fifth largest country on the
planet, behind the United States, China,
Canada and Russia. The country is the only
legacy of Portugal on American soil, which is
reflected in its official language, Portuguese.
In 2013, Brazil's GDP amounted to 2190
billion US dollars, making it the seventh
largest economy, just ahead of Russia3.
5. Considered a great emerging power, the
country is notably a member of the United
Nations, the Mercosul, G20 and BRICS.
Militarily, the Brazilian army is ranked
among the top twenty military powers and
remains the largest in the Americas, behind
that of the US4. Despite the size of its
economy, Brazil is still a country where
social and economic inequalities are among
the highest in the world. With China, India
and Russia, Brazil is considered one of the
few countries to have the potential to one
day become a superpower mondiale5,6
6. Brazil's population is characterized by
significant ethnic and cultural diversity:
according to the IBGE (Brazilian Institute of
Geography and Statistics), there are in
Brazil 47.7% White, 43.1% mestizo, 7.6% of
black and about 2% of Asians and Native
Americans. Many Brazilians are descended
from European countries, mainly Italy7, of
Allemagne8, Spain and Portugal. The
majority of black Brazilians, meanwhile, are
from sub-Saharan Africa, mainly Angola9.
Like its neighbors, Brazil is a country with a
Christian majority (89%). With 123 million
faithful, it is the second largest Christian
nation in the world behind the United States
and the first Catholic nation (the US being
largely Protestant party).
7. Rich in natural resources, Brazil has been
identified as a new power pétrolière10: huge
pre-salt oil fields were discovered in the
basins of Santos and Campos, off Rio de
Janeiro. The recoverable reserves have
continued to be re-estimated on the rise: in
2013, they are estimated at 106 billion
barrels according AIE11. "Either more
reserves discovered in Brazil than in any
other country," says the agency.
8. B- Touristic trends
The market tourisitic treends :
In 2013, 225 M travels
8,2 M departures abroad with 600 000 in
FRANCE
1,7 M travellers towards EUROPA (1st
FRANCE before UNITED KINGDOM and
ITALY then SPAIN and Portugal)
AIR France airline leader (4 flights per
day from SAO et RIO + BSB since April
2014). Full presenceTAP from departure of
22 brazilian airports with 20 % of air
transportation towards FRANCE.
Competitions destinations : leadership on
USA (2,04 M of visitors), followed by
ARGITANA (1,2 M) et 300 000 towards
CARIBEAN (Cancun, Saint Domingue,
Aruba and Cuba)
9. Travel periods : all year, top on May, June
and July the September and October
Booking periods : bertween two months
and one mont before departure
Intermediation rate : 40% traditional
travel agents ; 42% OTA
Profil : traditional guest 50/65 years old,
with top luxury aims, en couple or small
familial group/friends with one or more
visiting destinations in 11 days ; génération
X and Y with a first timers and PSC+ «
world village » to search emotion and new
experience. Movings reasons : leasures
60% / business 20% / VVRF 15%
10. II – S.W.O.T analysis
A - Advantages
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- Rioea aquatic universe opens every day
from 08.00 AM to 22.00 PM
- Space accommodation with high tech and
dometic equipment
- Private secured garage with car porter and
50 individuals boxes for cars and a big box
for motorcycles and bicycles
- Room service with high quality products
from 06 H 30 to 00 H 00
11. B - Drawbacks
- No restaurant
- No late cleaning rooms
- Big investment
12. ,
III – Commercial programm
The business guests
We segment the businesses individuals
(CEO, sales) thanks to travels agencies and
TO, corporate (SNCF, airlines companies)
and the congresses and meetings.
The businesses guests
We focus on these segmentation for the
seminars, incentives, congressists and others
businesses groups.
The individual leasures
Thanks to promotions, LS, yield prices and
upselling.
13. IV – Distribution networks
Leasures groups
Autocarists, TO and agencies groups
14. V – The pub
OPENING FHC L’BRASIL’A****
TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS
WITH A HIGH TECH EQUIPMENT AND A SEMINAR
PANORAMIC SPACE WITH THREE MEETING ROOMS
AND TWO SUBCOMMITTEES ROOMS AND AN RIOEA
AQUATIC UNIVERSE LOCATED IN SAO PAULO.
FHC L’BRASIL’A****
Tél. 00 55 11 075 012
Fax 00 55 11 075 011
Email : commercial@lbrasila.be
Web site : www.lbrasila.be
15.
16. ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
18. VI – Staff board scheme
SCHEME HOTEL L’BRASIL’A
GENERAL
MANAGER
FINANCIAL
ADMINISTRATIVE
MANAGER
SALES
MANAGER
INTERNAL
SALES
TRAINEE
FRONT OFFICE
MANAGER
RECEPTIONIST
NIGHT
RECEPTIONIST
NIGHT-
AUDITOR
RECEPTIONIST CAR PORTER 1 CAR PORTER 2
MAINTENANCE
MANAGER
HOUSEKEEPING
CHAMBERMAID
1
CHAMBERMAID
HELP 1
CHAMBERMAID
2
CHAMBERMAID
HELP 2
SPA MANAGER
SPA ASSISTANT
MANAGER
THERAPIST 1 THERAPIST 2
19. D D D D D O O
D D D D D O O
D D D D D O O
SM SM SM SM SM O O
O O SP SAM SAM SAM SAM
TH TH TH TH TH O O
O O TH TH TH TH TH
D D D D D O O
RM RM RM O O RM RM
O O RE RM RM RE RE
RE RE O RE RE N N
N N N N N O O
M M M M M O O
D D D D D O O
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
B B B B B O O
O O B B B B B
PC PC PC PC PC O O
O O PC PC PC PC PC
O = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00
S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30
CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00
M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00
MAINTENANCE
HOUSEKEEPING
CHAMBERMAID 1
CHAMBERMAID 2
CHAMBERMAID HELP 1
CHAMBERMAID HELP 2
E=17 H 00/21 H 00
BREAKFAST MANAGER
BARMAN1
BARMAN2
BREAKFAST HELP
PORTER CAR 1
PORTER CAR 2
THERAPIST1
THERAPIST2
FRONT OFFICE MANAGER
NIGHT RECEPTIONIST
NIGHT-AUDITOR
RECEPTIONIST1
RECEPTIONIST2
PLANNING FHC L'BRASIL'A****
STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY
SPA MANAGER
SPA ASSISTANT MANAGER
FAM
SALES MANAGER
INTERNAL SALES
FRIDAY SATURDAY SUNDAY06/11/2015 MONDAY TUESDAY WEDN THURSDAY
20. SOLAR PANELS + WIND TURBINE
FUTURIST HOTEL CONCEPT L'BRASIL'A
VEGETALFACADE
VEGETALFACADE
SUBC
O
M
M
ITTEE
SUBCOM
M
ITTEE
MEETING ROOM BANANAE SEMINAR RESERVE
MEETING ROOM SWISSEA MEETING ROOM JOSEA
O
FFIC
E
HOUSEKEEPINGRESERVE
BAR CAFEA
ACCOMODATION SPACE (40 m2)
VEGETALFACADE
VEGETALFACADE
HELIPAD
SUBC
O
M
M
ITTEE
SUBCOM
M
ITTEE
MEETING ROOM BANANAE SEMINAR RESERVE
O
FFIC
E
HOUSEKEEPINGRESERVE
SPATECHNICALAREA
SPAGNOLEA AQUATIC UNIVERSE
ACCOMODATION SPACE (40 m2)
VEGETALFACADE
VEGETALFACADE
SPAMANAGER
SOLARTERRACE
SOLARTERRACE
SPATECHNICALAREA
SPAGNOLEA AQUATIC UNIVERSE
VEGETALFACADE
VEGETALFACADE
SPAMANAGER
SOLARTERRACE
SOLARTERRACE
OFFICE
HOUSEKEEPING
OFFICE
ACCOMODATION SPACE (30 m2)
VEGETALFACADE
VEGETALFACADE
LOBBY ROOM PDJ
GARAGE + CARS BOXES + BICYCLES BOXES
LUGGAGE ROOM BACK OFFICE
IT
GM
MAINTENANCE
DATA PROCESSING ELECTRIC
HEATING LIFT
HOT/COLD WATER
BREAKFAST OFFICE
FAM
OFFICE
HOUSEKEEPING
OFFICE
ACCOMODATION SPACE (30 m2)
FRONT OFFICE SM
