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FLBlogCon 2014 Official Conference Guide


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The offficial conference guide for the 2014 Florida Blogger & Social Media Conference (FLBlogCon) sponsored by Ford and Your Southern Ford Dealers, being held Saturday, September 20 at Full Sail …

The offficial conference guide for the 2014 Florida Blogger & Social Media Conference (FLBlogCon) sponsored by Ford and Your Southern Ford Dealers, being held Saturday, September 20 at Full Sail University. Go to for more info or to get registered.

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  • 1. Official Conference Guide Follow Your Dreams Presented by
  • 2. Welcome! When I started the Florida Blogger and Social Media Conference, I had no idea there were so many other bloggers out there who wanted to connect, to learn from others, and to network locally. And, I did not anticipate the incredibly meaningful community that this conference would start building almost 4 years ago. ! ! Whether you are an alumni or if this is your first time at FLBlogCon, I welcome you with open arms and look forward to the chance to talk with you. My wish is that you walk away not only equipped with tactics and armed with knowledge to better your blog right away, but I also hope that you leave feeling you have found a home, a family of bloggers who is here to support you and be your biggest cheerleader. ! ! I believe in you and I believe in the power of blogging. Together we are stronger and united we are a voice to be reckoned with, so reach out, connect, and tap into the resource that is known as FLBlogCon. We’re here for you!! ! ! Bess Auer
  • 3. Our Philosophy FLBlogCon was founded on the principal of openly sharing experiences and expertise with others. This conference provides one day where we cast aside differences in backgrounds, blogging topics, and competitive goals, and instead embrace coming together in the spirit of cooperation, helpfulness, and friendship.! ! We know that you as speakers will embrace this philosophy and will focus on being great role models of professionalism as demonstrated by yourself and your fellow bloggers. Please avoid putting down other bloggers or referring to other blogs as non-examples in the course of your presentations. Most importantly, we want all bloggers and attendees to feel welcome and included no mater their experience or background.!
  • 4. OurTeam Adam Avitable Bess Auer Ben Reed Brian Wilson Jeanette Scott Katy Widrick Joe Auer Josh Murdock
  • 5. This Year’s Theme: Gotta Get Blogging
  • 6. Don’t Be Left Out! Send us your best blogging tip to post! We'll not only share it but we’ll also use it in a slide show at #FLBlogCon. Remember to hashtag this year's theme: #gottagetblogging ! Tweet to @FLBlogCon, post to our Facebook wall, or email
  • 7. Follow Along: Official hash tags: #FLBlogCon #gottagetblogging
  • 8. Hotel +Car Our official hotel is the beautiful Hyatt Regency Grand Cypress. Please note, the media rate of $119 (plus taxes) is per room, per night and is based on availability. The resort services fee has been waived as well. This special offer does not include food and beverage, fee-based activities such as golf, or other incidentals. Advance reservation requests should be emailed directly to Our official transportation is Lyft. ! 1.! Download Lyft at: ! ! 2.! Go to the "Payments" section and enter the code: FLBLOGCON! ! 3.! Available to New Users (those who've never taken a Lyft and never redeemed a code)! ! 4.! Request a Lyft when you need a ride!
  • 9. Tweet Up Limited to the first Join Us at the Pre-Conference Tweet Up Presented by hypeorlando. Thursday, September 11 at Quantum Leap Winery in the hip Mills 50 District From 6 pm - 9 pm Light hors d’oeuvrs & open bar. Click here to RSVP. 100 people! Claim your spot now!
  • 10. FLBlogging for Good This year our “FLBlogging for Good” benefits Second Harvest Food Bank of Central Florida. Kicking off in June, blog about the Great American Milk Drive, a push to get milk to food banks, and you might win an iPad Mini and other prizes. Click here for complete details.
  • 11. Pre-Party Come mingle the night before FLBlogCon with us and hypeorlando! Friday, September 19 at the Starter Studios in Envy Labs/Code School - one of the coolest working spaces in Orlando! 7 pm - 9 pm - Beer and wine will be served. RSVP Here. Meet our speakers and start the networking early!! RSVP Now!
  • 12. Conference Venue Click here to take a virtual tour.
  • 13. Parking
  • 14. Full Sail Live
  • 15. Ford Back Lot Happening Here:! • Lunch! • After Party
  • 16. Florida Dairy Lounge Happening Here:! • Snacks! • Massages! • Networking! • 3D Printer! • Head shots
  • 17. Break Outs Bright House Networks
  • 18. What to Bring Dress • Dress is casual. This is an all-day conference, so dress comfortably! Electronics • Full Sail is equipped with some kickin’ wifi so bring your laptops, tablets, and smart phones.! • Outlets will be readily available so don’t forget your charger!! • Remember, we are paperless! So be sure to view and create your schedule for the day by using the online agenda here. (It can even be saved right to your phone!)! • And use #FLBlogCon or #gottagetblogging whenever you tweet or post to Instagram. Other • If you don’t have a mobile device, you will want to print and bring your schedule with you.! • Cash or credit cards for t-shirts, a new head shot, and tip after a massage, etc. ! • Parking, lunch, snacks, and the After Party are already provided for in your registration fee.! • Business cards for networking with other bloggers and potential sponsors.! • One-page media kit, especially if you plan on participating in the Speed Dating with Brands session at lunch.! • Bring a smile and put your best foot forward. Remember, we are all there to learn and have a good time!
  • 19. Quick Guide Blog Building Content Creation Social Media • Building Your Blogging Brand • Write a Blog; Change the World • Bloggers & Brands: Maximizing the Relationship • Blogging as a Business • Monetizing Your Blog • Haters & Trolls: Crisis Management for Your Blog • Wordpress Wizadry • Podcasting • TV Tools for Your Blog • Apps for Creating Content on the Go • E-Magazines on Your Blog • Taking Photos Like a Pro • 15 Commandments of Video • Content Writing + Writing Workshop • YouTube Tips and Tricks • Making Pinterest Work for You • Google + and Google Hang Outs • Google Help Outs • Building and Engaging on Instagram • Twitter and Facebook • Email Marketing - Bigger and Better Than Ever
  • 20. Agenda CLICK HERE TO VIEW ONLINE You can create your own personalized schedule. Remember, we are paperless so you must either view online or print to bring with you. ! Agenda may be adjusted as the day of the conference arrives. Check back often.
  • 21. Opening Keynote Always DreamBig
  • 22. Ted Murphy Ted Murphy is Founder, CEO and Chairman of IZEA. Murphy has been called the father of paid blogging and is largely credited for creating the social sponsorship industry. In 2006 Murphy launched, the first online marketplace that paid bloggers to create content on behalf of brands. Ted’s vision for democratizing content and influencer compensation is now a reality in most marketing strategies.! Murphy’s disruptive approach and leadership have enabled him to raise over $36 million in equity for his entrepreneurial endeavors in both public and private markets. Backers have included top tier VCs Draper Fischer Jurvetson as well as billionaires John Poppajohn and Dr. Phillip Frost.! Murphy has consulted for some of the world’s largest marketing organizations and negotiated deals with celebrities such as Kim Kardashian, Diddy and Mario Lopez. Murphy’s a prominent TV commentator on tech and social media marketing trends and platforms and he’s made frequent appearances on Fox Business’s Varney & Co, CNBC and Bloomberg TV. Connect with @TedMurphy. Ted’s Presentation: Opening Keynote Watch Ted's Promo
  • 23. Session 1 Learn to be Brave
  • 24. Lou Mongello Lou Mongello is a widely recognized Disney World author, expert, host, speaker and entrepreneur. He is the host of, (named Best Travel Podcast for 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013), author of the Walt Disney World Trivia Books, "102 Ways to Save Money For and At Walt Disney World," and the author/narrator of Audio Tours of the Disney parks. He is the founder of the Dream Team Project, which sends children with life-threatening illnesses to Disney World. ! ! Lou also makes regular TV appearances and is a featured speaker businesses, associations and schools to who shares the magic of Disney, the power of social media and create an exciting future by following their dreams and passions. Connect with @LouMongello. Lou’s Presentation: Top 10 Reasons You Need to Start a Podcast Right Now Watch Lou’s Promo
  • 25. Dawn Viola Dawn’s Presentation: Write a Blog; Change the World Dawn Viola is an Executive Chef, Culinary Instructor, and Food Writer with a focus on holistic health and nutrition. After an accomplished career in the advertising industry for over a decade, Dawn switched her focus to food when she discovered she had multiple food allergies. She enrolled in culinary school, earning a second degree in Culinary Management, and is currently obtaining a master’s degree in Holistic Nutrition. ! ! Dawn served on the board of directors as Education Chair for Slow Food Orlando and the American Culinary Federation for two years. She is a professional member of The National Association of Nutrition Professionals, Women Chefs and Restaurateurs, the American Culinary Federation, and was the first woman in the state of Florida to be inducted into Les Disciples d’Escoffier. Through these organizations, Dawn offers cooking demos and seminars using local, organic, and sustainable ingredients. Connect with @DawnViola.
  • 26. David Laietta David’s Presentation: Wordpress Wizardry David is a website developer, and founder of Orange Blossom Media, a company that builds custom themes and plugins for WordPress. He teaches frequently, and does numerous one on one lectures, small group presentations, and provides his training in a professional capacity for organizations looking to train their users.! He has donated his time to a variety of groups over the past few years and teaches basic programming courses at a local college.! David is also the lead organizer of the WordPress Orlando Meetup, as well as WordCamp Orlando. If you want to get in touch about custom development work, please send your project information to Orange Blossom Media. Otherwise, if you are contacting regarding a potential engagement or anything else, you can reach him at contact/. Connect with @DavidLaietta.
  • 27. Session 2 Believe in Yourself
  • 28. Sunshine Baker Working as both a blogger and an online marketing consultant gives Sunshine a unique perspective on the relationship between bloggers and brands. Sunshine writes for her own blog, Sunshine State Shopping, and also blogs about foodie events for Crave Local. She’s been a part of the Orlando blogger community since 2010.! Sunshine works as a Social Media Consultant, both with .Com Marketing and independently. With a focus on online channels, Sunshine is responsible for developing and executing programs that allow her clients to build connections within their respective communities, grow brand awareness and equity, and increase business success. Sunshine’s passion for community building and information sharing drives her innovative approach to social networking—on and offline. Her specialty is blogger outreach, and she loves to host events to promote her favorite brands in the Orlando blogger community. ! Sunshine graduated in 2014 with a Masters Degree in Mass Communication from UCF’s Nicholson School of Communication. While in the NSC Graduate program she focused her studies on social media, while working as an instructor teaching Fundamentals of Technical Communication. She continues to work with UCF to develop the school’s social media curriculum, which she will teach beginning in January 2015. Connect with @SunshineStyles. Sunshine’s Presentation: Bloggers & Brands: Maximize the Relationship
  • 29. Julie Deily Julie Deily was a software engineer for ten years before making the transition to full-time blogger at The Little Kitchen as well as freelance recipe developer and food photographer. She is a Central Florida "native" having attended Winter Park High and Rollins College (native is in quotes because she was born in California). A self-professed nerd, she's a food lover but not a food snob and a firm believer that you do not have to have a huge kitchen to make amazing food.! ! She started her food blog in December 2009 and has had the opportunity to work with amazing brands such as, KitchenAid, Land O'Lakes Butter, Duda Farm Fresh Foods and Sierra Mist. She believes in only working with brands that she loves to ensure it remains authentic and natural on her blog. Julie has helped organized three Food Blog Forum Orlando (food blogger conferences) events and two have been at the Walt Disney World Resort, co-organized three food blogger cookie swaps, has spoken at every Florida Blogger and Social Media Conference and twice at BlogHer Food.! ! She's obsessed with social media so you can find Julie on Google+, Instagram, Pinterest, Twitter, and Facebook. Julie’s Presentation: Professional Photography: You Can Do It, Too!
  • 30. Josh Murdock Josh Murdock is an educator, instructional designer, tech geek, surfer, father, foodie, photographer, sketch artist, and all around geek. He blogs about everything from iPhone app for educators to food trucks.! ! Known as Professor Josh on social media, he currently works at Valencia College as an instructional designer helping build online courses, train faculty on technology, and solve the Blackboard problems of the world. Josh is an Associate Faculty teaching Educational Technology in the EPI program, Social Networking for Job Search and Student Success. He’s have taught online, hybrid, or face-to-face for the past nine years and worked in higher education for over fifteen years.! ! Josh is actively involved in Social Media Club and various technology related groups in Orlando, and has presented at numerous national conferences on Assisted Technology, Social Media in Education, Millennial Generation, Web 2.0 Technology, and various other topics. He helps plan the Florida Bloggers and Social Media Conference (FLBlogCon) and mentor at Startup Weekend Orlando, and he’s on the Board of Directors for Valencia’s Foundation and various other collegewide committees. Connect with @ProfessorJosh. Josh’s Presentation: Apps for Creating Content on the Go Watch Josh’s Promo
  • 31. Adam Avitable Since 1999, Adam Heath Avitable has been entertaining audiences from every demographic. His award-winning writing has been collected and published, his book Interviews with Dead Celebrities was a best selling book on, and he has performed stand-up comedy on stages from Los Angeles to Orlando. ! ! Adam has lectured college students about developing humor, presented to hundreds on the rewards of vulnerability and transparency in life and in writing, and spoken at conferences, inspiring audiences with his life philosophy and entertaining them with his comedy. ! ! As a lawyer, author, small business owner, comedian, ordained minister, social media manager, blogger, and professional speaker, he has a unique ability to speak directly to any audience, from comedy clubs to lounges to corporate conferences and private parties. Connect with @Avitable.! ! Adam’s Con*tent Writing Workshop has two parts. The first part is mainly lecture while the second part, during lunch, will focus on hands-on writing skills. Watch Adam’s Promo Now Adam’s Presentation: Con*tent Writing Workshop, Parts1 and 2
  • 32. Lunch As always, lunch will be provided. This year we’re going with a the awesomeness of Tijuana Flats, buffet style, so you can get right to one of our many lunchtime activities which all start at 12:30:! ! • Full Sail Tour! • Speed Dating with Brands! • Blogger Get Together! • Writing Workshop
  • 33. Full Sail Tour Go on a guided tour of one of the most unique campuses in the world. Visit state of the art production studios, see the Grammys won by Full Sail alumni, peek in on ESPN, and more! Departs at 12:30 from the lobby of Full Sail Live. After Lunch Activity:
  • 34. After Lunch Activity: Speed Dating With Brands • Bring multiple copies of your media kit • Introduce yourself to participating brands • Let them know why they want to work with you • Find yourself a brand ambassadorship ! Brands will be at their booths starting at 12:30 pm Note: Not sure what a media kit is or what yours should have on it? FLBlogCon’s Katy Widrick has got you covered. Click here to read all about it.
  • 35. After Lunch Activity: Blogger Get Together Getting together with other bloggers in your niche is one of the best parts of FLBlogCon! ! We’ll tweet out the room assignments as well as post to our Facebook page. Get togethers start at 12:30 pm.
  • 36. After Lunch Activity: Writing Workshop As a result of his successful FLBlogCon*tent, Adam Avitable is back by popular demand! This 45-minute session is a hands-on workshop where you will focus on improving your writing skills. ! This is Part 2 of Adam’s sessions. (Part 1 runs from 11:15 am to 12:00.) You do not have to attend Part 1 to benefit from this lunchtime workshop that starts at 12:30 pm.
  • 37. Session 3 Prove them Wrong
  • 38. Nicole Siscaretti Nicole Siscaretti is a creative optimist and Disney fangirl living her happily ever after in Orlando, Florida. Her blog,, features her unique and girly view of Walt Disney World and all things pixie dust. Nicole teaches a handful of social media classes for UGotClass, part of the network, as well as offering consulting and digital media classes of her own such as Love Photo Apps: Make Awesome Images Using Your iPhone. ! ! When she's not Instagramming or editing YouTube videos of Orlando's theme parks, Nicole also makes glittery one-of-a-kinds for her Sparkly Ever After Etsy shop. You can find her on Instagram and Twitter as @SparklyNicole. Watch Nicole’s promo now. Nicole’s Presentation: Building and Engaging on Instagram
  • 39. Justice Mitchell Justice Mitchell brings two decades of experience in using, designing (strategically & graphically) and planning social media, content marketing, interactive and traditional advertising campaigns. At present he is ultimately responsible for the social business that emerges from the Kaseya Global marketing group. Externally to these duties Justice also owns and operates Big Block Studios, Inc. an exclusive virtual consulting practice.! ! Justice is a graduate of Ringling College of Art and Design and a highly regarded speaker, blogger and author who is actively involved with many online and professional associations. ! ! For more info see and connect at @JusticeMitchell.! Justice’s Presentation: Haters & Trolls: Crisis Management for Your Blog Watch Justice’s Promo
  • 40. Anna-Marie Walsh Anna-Marie Walsh traveled for years as a flight attendant, often eating at airports and barely ever stepping into her own kitchen. She couldn't get water to boil or even Jell-O to set. She didn’t even know how to toss a salad…she lived on fast food and take out. ! ! Now Anna-Marie loves to be in the kitchen and experiment with new recipes and new ingredients. She follows a mostly plant-based diet; however, she will eat seafood on occasion. (She’s even gone so far as to order takeout pizza without the cheese and ask for extra veggies instead!) ! ! Anna-Marie has also become a 5K junkie with a mission to run at least one organized 5K a month and to have completed two half marathons. She does a lot of traveling to events which gives her an opportunity to seek out the best vegan and vegetarian fare the country has to offer. Anna-Marie writes about her experiences, both the good and the bad, in the kitchen and on the road. You can read her blog and connect at @BeautyandBeets. Anna-Marie’s Presentation: Haters & Trolls: Crisis Management for Your Blog
  • 41. Marc Ensign Meet Marc Ensign. His mission is to save the Internet. It sounds like a pretty big undertaking. Perhaps a bit misguided. Or maybe even maniacally delusional that one person would even attempt to single-handedly take on correcting the course of the Internet as it rapidly heads for a catastrophic collision with bad taste and vulgar commercialism. But that's only because you don't know him. Yet. ! ! Since 1998, Marc has been actively involved in the world of digital marketing as a speaker, author and consultant. He has shared the stage with the likes of Chris Brogan, Gary Vaynerchuk, Scott Stratten, Jairek Robbins and some of the brightest minds on the Internet and around the world. Marc has also been featured on CNN, ABC, MSN, The New York Post, Forbes, Inc. Magazine, The Huffington Post and more as a writer and speaker.! ! Marc is the CEO of re:think, an east coast search engine marketing company that has spent the past 13 years working with everyone from local mom and pop businesses to Fortune 500 companies like Nike and American Express. ! ! For more information, visit and connect at @MarcEnsign. Marc’s Presentation: Haters & Trolls: Crisis Management for Your Blog
  • 42. Jeremy Hilton Jeremy Hilton is a founding partner of Side Door Social and provides technology, social marketing and interactive experiences to deliver powerful results for Side Door Social's clients. Prior to co-founding Side Door with partner Marcelle Turner, Jeremy served as VP of Solutions at MindComet, serving as executive sponsor for FOX’s SPEED Channel, GUESS Watches and Pfister Faucets. ! ! Hilton is a founding member of the Central Florida chapter of Social Media Club. Alongside other leading Central Florida social media advocates, Hilton spearheaded the formation of an interactive marketing, media and technology community, Doterati, serving as the inaugural Community Director. Connect with @JeremyHilton. Jeremy’s Presentation: Haters & Trolls: Crisis Management for Your Blog
  • 43. Jeff Sharon Jeff Sharon is a Course Director in the New Media Journalism Master of Arts Program at Full Sail University. Before joining Full Sail, he worked for his alma mater, the University of Central Florida, producing and hosting a weekly sports magazine show covering UCF sports. Before that, Jeff served as Sports Anchor and Reporter for WNEG-TV, the former CBS affiliate in Northeast Georgia. ! ! In his spare time, Jeff also taught at Toccoa Falls College and Piedmont College. He received his Bachelor’s Degree in Radio and Television with a Minor in Political Science from the University of Central Florida, and earned his Master’s Degree in Broadcast Journalism from the Newhouse School of Public Communications at Syracuse University. In addition to teaching, he currently works as a freelance play-by-play sportscaster. ! ! Jeff is also an avid sports fan and aerospace history enthusiast, and keeps a blog on the topic at Connect with @Jeff_Sharon. Watch Jeff’s promo now. Jeff’s Presentation: The 15 Commandments of Making and Editing Video
  • 44. Kim Vij Kim Vij is a Pinterest consultant, freelance writer, educator and mom behind the duo team at The Educators’ Spin On It. Kim shares tips for making every day moments into learning opportunities. She has created award winning Pinterest Boards with over 1.5 Million followers by focusing pins on education and parenting. ! Kim has successfully partnered with leading children’s educational bloggers and brands to create powerful boards and campaigns for early childhood education. ! Follow Kim on Twitter @EducatorsSpin, Facebook, Google +, Instagram & Pinterest Kim’s Presentation: Making Pinterest Work for You - Tips from a Pro
  • 45. Session 4 Nothing is Impossible
  • 46. Crystal Duncan Crystal’s Presentation: Monetize Your Blog Crystal Duncan is the Director of Client Strategy and Operations at IZEA, located in Orlando, FL. She joined the IZEA family soon after finishing college and has held been instrumental to the advertiser and brand networks, strategic execution of client campaigns and Influencer relations. In her current role, Crystal leads the Sales, Account Management, Campaign Fulfillment and Influencer Ecosystem team at IZEA.! ! She has executed campaigns for some of the world’s largest corporations including Walmart, Wagreens, SeaWorld, Kia, British Airways, Sears and Sony to name a few. Her perspective of the Influencer Marketing space is extremely unique as she is involved in both the brand and Influencer side of the business on a daily basis and through this has learned what both sides want and need to deliver a successful campaign. Connect at @CrystalDuncan.
  • 47. Brandon Yates Brandon’s Presentation: Monetize Your Blog Brandon Yates is the Senior Director of Marketing for, a premier affiliate management agency, specializing in revitalizing existing or launching new affiliate campaigns that produce high quality traffic and drive peak ROI. Their services initiate and build productive partnerships between advertisers and publishers to generate incremental business through unmatched recruitment capabilities and strategic campaign management. ! ! Brandon utilizes her array of experience to aid bloggers in monetization of their sites. Connect with @affiliatemanagr.!
  • 48. Matthew Papa Matthew’s Presentation: Monetize Your Blog Matthew Papa is the Director of Publisher for Sonobi, Winter Park, FL. Sonobi is an ad technology company that provides online publishers and media companies with technology that optimizes revenue yield across the Programmatic and Direct revenue channels. The company’s suite of products represent the advertising technology industry’s leading Publisher Operating System. Sonobi serves over 1000 publishers across the United States, Canada, Europe and Latin America. From our client facing user interface to our optimization algorithms, our in-house engineering team produces all of our proprietary technology. Connect with @Sonobi.
  • 49. Robin Draper Florida native Robin Draper is the owner of, a travel and lifestyle blog devoted to the simple and delightful pleasures for Florida living. Authentic Florida is intended to inspire discovery of the accessible, yet under-appreciated areas of the state. The blog also invites readers to simplify – whether traveling, cooking, gardening, enjoying art and authors, homes & neighborhoods while discovering uncomplicated ideas for living.! Draper’s lifelong passion has been discovering Florida’s genuine side – some old, some new – but most are “simple and affordable”. Taking a ferry to Cabbage Key where Jimmy Buffet wrote “Cheeseburger in Paradise”, touring the Florida Caverns, scalloping in Homosassa Springs, visiting Marjorie Kinnan Rawlings home (author,The Yearling), or cooling down in the refreshing Ichetucknee Springs and River. ! Draper was also recognized for her Florida cooking by FlBlogCon for “Best Food Blog” during the Forum 2014 Sunshine Awards. Her Authentic Florida articles are featured in Florida Today, Edible Sarasota, Edible Orlando, Harbor Style Magazine, Sarasota Magazine and Visit Sarasota. Connect with @authenticFL. Robin’s Presentation: Building Your Blogging Brand Watch Robin’s Promo
  • 50. Anthony Bencomo Anthony’s Presentation: Building Your Blogging Brand Anthony Bencomo is the owner of Deli Fresh Threads, a clothing brand created out of 2 things he loves: sandwiches and t-shirts. His website won the 2014 Sunshine Blog Award for Best Overall Blog Design.! ! Anthony is also the originator of the #sandwicheatup, a weekly tweet up at local deli across the Central Florida area. Dedicated to supporting small businesses, the #sandwicheatup has become a marketing force all on its own. Connect with @DeliFreshThrds.! Watch Anthony’s Promo
  • 51. Kelly Zdrowak Kelly created the healthy living blog, Healthy Living Revelations to help inspire people to start living their own healthiest lifestyle. When she discovered Google Helpouts, she knew it would be a great way to actually be able to talk to and interact with her readers. She is now a top provider in the fitness and nutrition category. Her listing is Healthy Eating Guidance, and with this, she is able to help people one on one over live video chat in real time. ! ! Google Helpouts has allowed her to meet readers all over the world and hear exactly what they want her to write more about. This has given her more confidence as a blogger while also allowing her to promote her blog in a way she has never been able to before. She has also figured out many tips and tricks for becoming a successfully Helpouts provider. Connect with @Kzdrowak. Kelly’s Presentation: Google Help Outs - Your New Best Friend! Watch Kelly’s Promo
  • 52. Rudy Ellis Rudy’s Presentation: YouTube Tips and Tricks Rudiger J. Ellis, also known as Rudy, is the founder of JOICASTER, which is an online platform that manages all of your live streaming channels through a single dashboard. JOICASTER simplifies live online video delivery. Their mission statement is; your content, everywhere. Rudy recently signed a MCN (Multi Channel Network) partner agreement with YouTube, and previously built and managed live streaming departments for XOS Digital, NeuLion College, and JumpTV. He has held various Director positions at his previous employers in both Operations and Digital Broadcasts & Live Streaming Services. Live streaming can be an important extension of a company/brands current online marketing strategy. Content creators need to understand that live video is an additional form of effective advertising that enables you the ability to engage fans within your community; real time.
  • 53. Jennifer Cook Jen’s Presentation: TV Tools for Your Blog Jen Cook has spent over 20 years in newsrooms writing, producing and introducing digital trends. A self-proclaimed Disney expert, foodie, mom & TV junkie, you can find Jen out-and-out on twitter at @JenCook. Or, lounging in her PJ’s in front of the TV. ! Jen is also a digital content strategist with commitment to strong writing, impactful headlines and the best SEO practices. Combining the best of proven storytelling with social media and new technologies to maximize engagement through relevant, quality content. ! Jen is also experienced at using data on daily basis to guide editorial decisions about audience interest, i.e. Google Analytics, Webmaster Tools, and AdWords.
  • 54. Session 5 Take the First Step
  • 55. Jackie Carlin Jackie Carlin has worked in digital media for more than 15 years. She is an executive producer at Bolder Media Group, producers of the national Growing Bolder TV and radio shows, Growing Bolder Magazine and the Emmy-nominated "Surviving & Thriving." With over 100,000 Facebook fans and an immense email list, Jackie helps to oversee a key social media campaign, including three Growing Bolder newsletters.! ! Jackie also blogs about her adventures in parenting and exploring Orlando at Her tagline, “I may be the kid’s roadie, but I still want to rock,” sums up the sense of humor and keen parenting you’ll find on her blog. Connect with @jcarlin. Jackie’s Presentation: Your Secret Weapon: Newsletter Marketing
  • 56. Heather Lopez Heather Lopez, aka The Social Commerce Mom, is a 30-something, married mom of two who officially began blogging in 1997 and started her first mom blog, Happy and Healthy Mom, in 2009. In 2010, she founded the Bloggin’ Mamas community. In 2011 and 2012, she was named a Leading Mom in Business by Startup Nation for her company, Heather Lopez Enterprises LLC. In 2014, the Bloggin' Mamas community was converted into a blogger network offering paid campaigns, free training and free local networking groups for mom bloggers to support each other. Bloggin' Mamas was selected by Shark Tank and As Seen on TV's Kevin Harrington to be the very first company on his site !, and they were selected to showcase at Tech Cocktail's Miami Startup Showcase. Today, Heather's reach totals upwards of 30,000 international followers, she was featured in Maria Bailey’s Power Moms book and has appeared on NBC, MSNBC, NY 1 TV, IFV News, The Miami Herald, The Sun Sentinel, PR Week, as well as several radio shows! She co-created and leads Sun Sentinel's South Florida Parenting Magazine's Mom Approved Panel. Heather has been self-employed since 2009, and her husband left his full-time job to come work with her February 1st, 2013. He has recently started a dad blog, finally convinced of the power of bloggers. Connect with @blogginmamas. Heather’s Presentation: Blogging as a Business: Moving from Hobbyist to Professional
  • 57. Carolyn Capern Carolyn’s Presentation: Hanging Out With Google+ Carolyn Capern fell in love with stories and technology at an early age, and never looked back. A blogger since 2005, she has worked hard to develop her skills as a literary Jedi and relatable communicator both online and off. In 2012, Carolyn co-founded CT Social with Greg Trujillo, combining her love of writing with her love of social media to form the communications arm of the company.! ! Carolyn was an early adopter of Google+, joining the platform in July 2011 and becoming more active starting in early 2012. She is an avid fan of Hangouts on Air, co-hosting Zombies on Air and participating as a regular featured panelist on the #GetBizy small business show, and appearing as a frequent guest on other shows. Carolyn is passionate about helping Google+ newbies get comfortable with the platform, and regularly shares social media relationship tips in her posts at ct-social. com. Watch Carolyn’s promo now.
  • 58. Greg Trujillo Greg’s Presentation: Hanging Out with Google+ Greg Trujillo has been a technology geek since he was a juvenile time traveler. As he moved forward through time, the passion grew, so turning it into a profession was an easy choice. As co-founder of CT Social, Greg puts his programming expertise, creativity, and strategic mind to work helping his clients achieve incredible dreams through web marketing projects. He contributes regularly to the CT Social blog, sharing smart strategies for expanding online reach, and has created one of the top-ranked Twitter background templates in Google search.! ! Google+ quickly became Greg’s social media platform of choice after he joined the platform in early 2012, and he has become a popular voice on Hangouts on Air about topics ranging from marketing to general nerdery. Greg is a contributor to the popular blog Google Plus Daily, co-hosts the Zombies on Air Hangout show, and moderates the rapidly growing Orlando community. Watch Greg’s promo now.
  • 59. Morgan Crutchfield Morgan Crutchfield is a journalist and blogger in the Orlando area. A Chicago native, Morgan moved to Celebration and founded her brand, is the home of Disney trip planning e-magazine, The Source, as well as her line of parks and fitness wristband decals, "Cover Bands". ! ! Morgan blogs at and on She is an avid Disney Parks fan and is in the process of becoming addicted to the game of lacrosse. Connect with @CentralMorgan. Morgan’s Presentation: E-Magazines and Your Blog: Repurposing Your Content
  • 60. Closing Keynote Imagine it. Do it.
  • 61. Eddie Selover As a writer and communicator, Eddie Selover helps people express their business and personal stories in ways that are more relevant, credible, and impactful. As a certified life coach, he helps people clarify their goals and priorities and better align their choices and actions to help meet those goals. As a marketing communications professional, Eddie has written marketing materials and speeches for senior executives, and built social media and website platforms. ! Several times a year, Eddie brings some of Orlando’s most interesting people together, as the organizer and host of PechaKucha Orlando—an event which features an eclectic mix of creatives and professionals who present in the challenging 20×20 format. Eddie is a two-time winner of the Cicero Speechwriting Award: in 2013 for his closing speech at TEDxOrlando, “How PechaKucha Changed My Life,” and in 2014 for his talk “Out of My Head.” Connect with @PKN_Orlando. Eddie’s Presentation: Closing Keynote: PechaKucha Style
  • 62. Ford After Party Unwind at the coolest after party and continue the networking and fun. Gigi’s Cupcakes and drinks provided Onli Beverages and Jim Beam’s Kentucky Fire.
  • 63. Sponsors Make things Happen
  • 64. Tweet @Ford and @YourSFD
  • 65. Tweet a thank you to @FloridaMilk!
  • 66. Feeding bloggers everywhere! Tweet a thank you to @TijuanaFlats.
  • 67. Use code FLBlogCon14 for a special membership rate. ! 33% off of an iBlog magazine Insider membership which includes the print magazine year round. This reduces price from $5.99/month to $3.99/month.
  • 68. ! hypeorlando is an online community created by Orlando residents for Orlando residents. ! More than 2 million of us call Orlando home. Some of us live in the city proper; many of us live in the suburbs. Our stories vary, but all of us are connected to Orlando. hypeorlando is where we connect to one another online and share our interests.
  • 69. Find out more at
  • 70. Making sure that everyone has safe rides to/ from #FLBlogCon is one of the most important things to us, so we've partnered with the awesome ridesharing app Lyft, to make that happen! Already a Lyft user? No problem! Share a ride with someone who's new to Lyft! HOW IT WORKS! 1. Download Lyft at: 2. Go to the "Payments" section and enter the code: FLBLOGCON 3. Available to New Users (those who've never taken a Lyft and never redeemed a code) 4. Request a Lyft when you need a ride!
  • 71. Stop by and see the 3D printer - located in the Florida Dairy Farmers’ Lounge!
  • 72. Make plans now to get your new social media head shot at FLBlogCon. Located in the Florida Dairy Farmers’ Lounge!
  • 73. Tweet a thank you to @PeterbrookeWP
  • 74. Tweet a thank you to @GigisOrlando Photo from
  • 75. We Yelp… do you? Join us for the best reviews and information in town!
  • 77. Enjoy your drink? Tweet a thanks to @ONLIbeverages
  • 78. Watch and chat live the last Sunday of every month. Click here to watch replays.
  • 79. Find out more at
  • 80. Your September Calendar 1 2 3 4 5 6 Arrange for a test drive at your local Southern Ford Dealer in the next three weeks. 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Tweet Up Pre-Party FLBlogCon Complete your #FloridaMilk! #FLBlogging4Good entry this week. Print copies of your media kit. Order business cards. Practice your elevator pitch. Tweet Chat! #gottagetblogging Gather your chargers. Finalize your agenda at Send us your best blogging tip. Join FLBlogCon’s new site!
  • 81. We are sold out!! Better luck next year! ! You can still become a sponsor!! Email This guide will be updated with the latest as we move toward September 20 so check back often!