FLBlogCon 2014 Official Conference Guide

Official Conference Guide
Follow Your
Dreams
Presented by

Welcome! When I started the Florida Blogger and Social Media Conference,
I had no idea there were so many other bloggers out there who
wanted to connect, to learn from others, and to network locally.
And, I did not anticipate the incredibly meaningful community that
this conference would start building almost 4 years ago. !
!
Whether you are an alumni or if this is your first time at
FLBlogCon, I welcome you with open arms and look forward to
the chance to talk with you. My wish is that you walk away not
only equipped with tactics and armed with knowledge to better
your blog right away, but I also hope that you leave feeling you
have found a home, a family of bloggers who is here to support
you and be your biggest cheerleader. !
!
I believe in you and I believe in the power of blogging. Together
we are stronger and united we are a voice to be reckoned with, so
reach out, connect, and tap into the resource that is known as
FLBlogCon. We’re here for you!!
!
!
Bess Auer

Our Philosophy
FLBlogCon was founded on the principal of openly sharing experiences and expertise
with others. This conference provides one day where we cast aside differences in
backgrounds, blogging topics, and competitive goals, and instead embrace coming
together in the spirit of cooperation, helpfulness, and friendship.!
!
We know that you as speakers will embrace this philosophy and will focus on being
great role models of professionalism as demonstrated by yourself and your fellow
bloggers. Please avoid putting down other bloggers or referring to other blogs as non-examples
in the course of your presentations. Most importantly, we want all bloggers
and attendees to feel welcome and included no mater their experience or background.!

OurTeam
Adam Avitable Bess Auer Ben Reed Brian Wilson
Jeanette Scott Katy Widrick Joe Auer Josh Murdock

This Year’s Theme:
Gotta Get
Blogging

Don’t Be Left Out! Send us your best blogging tip to post! We'll not only
share it but we’ll also use it in a slide show at
#FLBlogCon. Remember to hashtag this year's theme:
#gottagetblogging
!
Tweet to @FLBlogCon, post to our Facebook wall, or
email bess@FLBlogCon.com.

Follow Along:
facebook.com/FLBlogCon
twitter.com/FLBlogCon
slideshare.net/FLBlogCon
TagBoard.com/FLBlogCon
FLBlogCon.com
Official hash tags:
#FLBlogCon
#gottagetblogging

Hotel +Car
Our official hotel is the beautiful
Hyatt Regency Grand Cypress.
Please note, the media rate of $119 (plus taxes) is per room, per
night and is based on availability. The resort services fee has been
waived as well. This special offer does not include food and
beverage, fee-based activities such as golf, or other incidentals.
Advance reservation requests should be emailed directly to
Laura@RichesonCommunications.com.
Our official transportation is Lyft.
! 1.! Download Lyft at: get.lyft.com/lyftoff/ !
! 2.! Go to the "Payments" section and enter the code: FLBLOGCON!
! 3.! Available to New Users (those who've never taken a Lyft and never
redeemed a code)!
! 4.! Request a Lyft when you need a ride!

Tweet Up Limited to the first
Join Us at the Pre-Conference Tweet Up Presented by hypeorlando.
Thursday, September 11 at
Quantum Leap Winery in the
hip Mills 50 District
From 6 pm - 9 pm
Light hors d’oeuvrs & open
bar. Click here to RSVP.
100 people! Claim
your spot now!

FLBlogging for Good
This year our “FLBlogging for Good” benefits Second Harvest Food Bank of Central Florida.
Kicking off in June, blog about the Great American Milk Drive, a push to get milk to food banks,
and you might win an iPad Mini and other prizes. Click here for complete details.

Pre-Party Come mingle the night before FLBlogCon with us and hypeorlando!
Friday, September 19 at the
Starter Studios in
Envy Labs/Code School -
one of the coolest working
spaces in Orlando!
7 pm - 9 pm - Beer and wine
will be served. RSVP Here.
Meet our speakers
and start the
networking early!!
RSVP Now!

Conference Venue
Click here to take a virtual tour.

Ford Back Lot
Happening Here:!
• Lunch!
• After Party

Florida Dairy Lounge
Happening Here:!
• Snacks!
• Massages!
• Networking!
• 3D Printer!
• Head shots

Break Outs
Bright House Networks

What to Bring Dress
• Dress is casual. This is an all-day conference, so dress comfortably!
Electronics
• Full Sail is equipped with some kickin’ wifi so bring your laptops, tablets, and smart phones.!
• Outlets will be readily available so don’t forget your charger!!
• Remember, we are paperless! So be sure to view and create your schedule for the day by using the online
agenda here. (It can even be saved right to your phone!)!
• And use #FLBlogCon or #gottagetblogging whenever you tweet or post to Instagram.
Other
• If you don’t have a mobile device, you will want to print and bring your schedule with you.!
• Cash or credit cards for t-shirts, a new head shot, and tip after a massage, etc. !
• Parking, lunch, snacks, and the After Party are already provided for in your registration fee.!
• Business cards for networking with other bloggers and potential sponsors.!
• One-page media kit, especially if you plan on participating in the Speed Dating with Brands session at
lunch.!
• Bring a smile and put your best foot forward. Remember, we are all there to learn and have a good time!

Quick Guide
Blog Building Content Creation Social Media
• Building Your Blogging
Brand
• Write a Blog; Change the
World
• Bloggers & Brands:
Maximizing the
Relationship
• Blogging as a Business
• Monetizing Your Blog
• Haters & Trolls: Crisis
Management for Your
Blog
• Wordpress Wizadry
• Podcasting
• TV Tools for Your Blog
• Apps for Creating
Content on the Go
• E-Magazines on Your
Blog
• Taking Photos Like a Pro
• 15 Commandments of
Video
• Content Writing + Writing
Workshop
• YouTube Tips and Tricks
• Making Pinterest Work for
You
• Google + and Google
Hang Outs
• Google Help Outs
• Building and Engaging
on Instagram
• Twitter and Facebook
• Email Marketing - Bigger
and Better Than Ever

Agenda
CLICK HERE TO
VIEW ONLINE
You can create your own
personalized schedule.
Remember, we are paperless
so you must either view online
or print to bring with you.
!
Agenda may be adjusted as
the day of the conference
arrives. Check back often.

Opening Keynote
Always
DreamBig

Ted Murphy
Ted Murphy is Founder, CEO and Chairman of IZEA. Murphy has been called the
father of paid blogging and is largely credited for creating the social sponsorship
industry. In 2006 Murphy launched PayPerPost.com, the first online marketplace that
paid bloggers to create content on behalf of brands. Ted’s vision for democratizing
content and influencer compensation is now a reality in most marketing strategies.!
Murphy’s disruptive approach and leadership have enabled him to raise over $36
million in equity for his entrepreneurial endeavors in both public and private markets.
Backers have included top tier VCs Draper Fischer Jurvetson as well as billionaires
John Poppajohn and Dr. Phillip Frost.!
Murphy has consulted for some of the world’s largest marketing organizations and
negotiated deals with celebrities such as Kim Kardashian, Diddy and Mario Lopez.
Murphy’s a prominent TV commentator on tech and social media marketing trends
and platforms and he’s made frequent appearances on Fox Business’s Varney & Co,
CNBC and Bloomberg TV. Connect with @TedMurphy.
Ted’s Presentation:
Opening Keynote Watch Ted's Promo

Lou Mongello
Lou Mongello is a widely recognized Disney World author, expert, host,
speaker and entrepreneur. He is the host of WDWRadio.com, (named Best
Travel Podcast for 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013),
author of the Walt Disney World Trivia Books, "102 Ways to Save Money
For and At Walt Disney World," and the author/narrator of Audio Tours of
the Disney parks. He is the founder of the Dream Team Project, which
sends children with life-threatening illnesses to Disney World. !
!
Lou also makes regular TV appearances and is a featured speaker
businesses, associations and schools to who shares the magic of Disney,
the power of social media and create an exciting future by following their
dreams and passions. Connect with @LouMongello.
Lou’s Presentation:
Top 10 Reasons You Need to Start a Podcast Right Now
Watch Lou’s Promo

Dawn Viola
Dawn’s Presentation:
Write a Blog; Change the World
Dawn Viola is an Executive Chef, Culinary Instructor, and Food Writer with
a focus on holistic health and nutrition. After an accomplished career in the
advertising industry for over a decade, Dawn switched her focus to food
when she discovered she had multiple food allergies. She enrolled in
culinary school, earning a second degree in Culinary Management, and is
currently obtaining a master’s degree in Holistic Nutrition. !
!
Dawn served on the board of directors as Education Chair for Slow Food
Orlando and the American Culinary Federation for two years. She is a
professional member of The National Association of Nutrition
Professionals, Women Chefs and Restaurateurs, the American Culinary
Federation, and was the first woman in the state of Florida to be inducted
into Les Disciples d’Escoffier. Through these organizations, Dawn offers
cooking demos and seminars using local, organic, and sustainable
ingredients. Connect with @DawnViola.

David Laietta
David’s Presentation:
Wordpress Wizardry
David is a website developer, and founder of Orange Blossom Media, a
company that builds custom themes and plugins for WordPress. He
teaches frequently, and does numerous one on one lectures, small group
presentations, and provides his training in a professional capacity for
organizations looking to train their users.!
He has donated his time to a variety of groups over the past few years and
teaches basic programming courses at a local college.!
David is also the lead organizer of the WordPress Orlando Meetup, as well
as WordCamp Orlando. If you want to get in touch about custom
development work, please send your project information to Orange
Blossom Media. Otherwise, if you are contacting regarding a potential
engagement or anything else, you can reach him at http://davidlaietta.com/
contact/. Connect with @DavidLaietta.

Session 2
Believe in
Yourself

Sunshine Baker
Working as both a blogger and an online marketing consultant gives Sunshine a unique
perspective on the relationship between bloggers and brands. Sunshine writes for her
own blog, Sunshine State Shopping, and also blogs about foodie events for Crave
Local. She’s been a part of the Orlando blogger community since 2010.!
Sunshine works as a Social Media Consultant, both with .Com Marketing and
independently. With a focus on online channels, Sunshine is responsible for developing
and executing programs that allow her clients to build connections within their
respective communities, grow brand awareness and equity, and increase business
success. Sunshine’s passion for community building and information sharing drives her
innovative approach to social networking—on and offline. Her specialty is blogger
outreach, and she loves to host events to promote her favorite brands in the Orlando
blogger community. !
Sunshine graduated in 2014 with a Masters Degree in Mass Communication from
UCF’s Nicholson School of Communication. While in the NSC Graduate program she
focused her studies on social media, while working as an instructor teaching
Fundamentals of Technical Communication. She continues to work with UCF to
develop the school’s social media curriculum, which she will teach beginning in January
2015. Connect with @SunshineStyles.
Sunshine’s Presentation:
Bloggers & Brands: Maximize the Relationship

Julie Deily
Julie Deily was a software engineer for ten years before making the transition
to full-time blogger at The Little Kitchen as well as freelance recipe developer
and food photographer. She is a Central Florida "native" having attended
Winter Park High and Rollins College (native is in quotes because she was
born in California). A self-professed nerd, she's a food lover but not a food
snob and a firm believer that you do not have to have a huge kitchen to make
amazing food.!
!
She started her food blog in December 2009 and has had the opportunity to
work with amazing brands such as, KitchenAid, Land O'Lakes Butter, Duda
Farm Fresh Foods and Sierra Mist. She believes in only working with brands
that she loves to ensure it remains authentic and natural on her blog. Julie has
helped organized three Food Blog Forum Orlando (food blogger conferences)
events and two have been at the Walt Disney World Resort, co-organized
three food blogger cookie swaps, has spoken at every Florida Blogger and
Social Media Conference and twice at BlogHer Food.!
!
She's obsessed with social media so you can find Julie on Google+,
Instagram, Pinterest, Twitter, and Facebook.
Julie’s Presentation:
Professional Photography: You Can Do It, Too!

Josh Murdock
Josh Murdock is an educator, instructional designer, tech geek, surfer, father, foodie,
photographer, sketch artist, and all around geek. He blogs about everything from iPhone
app for educators to food trucks.!
!
Known as Professor Josh on social media, he currently works at Valencia College as an
instructional designer helping build online courses, train faculty on technology, and solve
the Blackboard problems of the world. Josh is an Associate Faculty teaching Educational
Technology in the EPI program, Social Networking for Job Search and Student Success.
He’s have taught online, hybrid, or face-to-face for the past nine years and worked in
higher education for over fifteen years.!
!
Josh is actively involved in Social Media Club and various technology related groups in
Orlando, and has presented at numerous national conferences on Assisted Technology,
Social Media in Education, Millennial Generation, Web 2.0 Technology, and various other
topics. He helps plan the Florida Bloggers and Social Media Conference (FLBlogCon)
and mentor at Startup Weekend Orlando, and he’s on the Board of Directors for
Valencia’s Foundation and various other collegewide committees. Connect with
@ProfessorJosh.
Josh’s Presentation:
Apps for Creating Content on the Go
Watch Josh’s Promo

Adam Avitable
Since 1999, Adam Heath Avitable has been entertaining audiences from every
demographic. His award-winning writing has been collected and published, his book
Interviews with Dead Celebrities was a best selling book on Amazon.com, and he
has performed stand-up comedy on stages from Los Angeles to Orlando. !
!
Adam has lectured college students about developing humor, presented to
hundreds on the rewards of vulnerability and transparency in life and in writing, and
spoken at conferences, inspiring audiences with his life philosophy and entertaining
them with his comedy. !
!
As a lawyer, author, small business owner, comedian, ordained minister, social
media manager, blogger, and professional speaker, he has a unique ability to speak
directly to any audience, from comedy clubs to lounges to corporate conferences
and private parties. Connect with @Avitable.!
!
Adam’s Con*tent Writing Workshop has two parts. The first part is mainly lecture
while the second part, during lunch, will focus on hands-on writing skills.
Watch Adam’s Promo Now
Adam’s Presentation:
Con*tent Writing Workshop, Parts1 and 2

Lunch
As always, lunch will be provided. This year we’re going with a the
awesomeness of Tijuana Flats, buffet style, so you can get right to
one of our many lunchtime activities which all start at 12:30:!
!
• Full Sail Tour!
• Speed Dating with Brands!
• Blogger Get Together!
• Writing Workshop

Full Sail Tour Go on a guided
tour of one of the
most unique
campuses in the
world. Visit state of
the art production
studios, see the
Grammys won by
Full Sail alumni,
peek in on ESPN,
and more! Departs
at 12:30 from the
lobby of Full Sail
Live.
After Lunch Activity:

Speed Dating With Brands
• Bring multiple copies of your media kit
• Introduce yourself to participating brands
• Let them know why they want to work with you
• Find yourself a brand ambassadorship
!
Brands will be at their booths starting at 12:30 pm
Note: Not sure what a media kit is or what yours should have on it? FLBlogCon’s Katy
Widrick has got you covered. Click here to read all about it.

Blogger Get Together
Getting together with other bloggers in your niche is one of the best
parts of FLBlogCon!
!
We’ll tweet out the room assignments as well as post to our
Facebook page. Get togethers start at 12:30 pm.

Writing Workshop As a result of his successful FLBlogCon*tent, Adam Avitable is back by
popular demand! This 45-minute session is a hands-on workshop where
you will focus on improving your writing skills.
!
This is Part 2 of Adam’s sessions. (Part 1 runs from 11:15 am to 12:00.) You
do not have to attend Part 1 to benefit from this lunchtime workshop that
starts at 12:30 pm.

Nicole Siscaretti
Nicole Siscaretti is a creative optimist and Disney fangirl living her
happily ever after in Orlando, Florida. Her blog, SparklyEverAfter.com,
features her unique and girly view of Walt Disney World and all
things pixie dust. Nicole teaches a handful of social media
classes for UGotClass, part of the LERN.org network, as well as offering
consulting and digital media classes of her own such as Love Photo
Apps: Make Awesome Images Using Your iPhone. !
!
When she's not Instagramming or editing YouTube videos of Orlando's
theme parks, Nicole also makes glittery one-of-a-kinds for her Sparkly
Ever After Etsy shop. You can find her on Instagram and Twitter as
@SparklyNicole.
Watch Nicole’s promo now.
Nicole’s Presentation:
Building and Engaging on Instagram

Justice Mitchell
Justice Mitchell brings two decades of experience in using, designing
(strategically & graphically) and planning social media, content marketing,
interactive and traditional advertising campaigns. At present he is ultimately
responsible for the social business that emerges from the Kaseya Global
marketing group. Externally to these duties Justice also owns and operates
Big Block Studios, Inc. an exclusive virtual consulting practice.!
!
Justice is a graduate of Ringling College of Art and Design and a highly
regarded speaker, blogger and author who is actively involved with many
online and professional associations. !
!
For more info see JusticeMitchell.com and connect at @JusticeMitchell.!
Justice’s Presentation:
Haters & Trolls: Crisis Management for Your Blog
Watch Justice’s Promo

Anna-Marie Walsh
Anna-Marie Walsh traveled for years as a flight attendant, often eating
at airports and barely ever stepping into her own kitchen. She couldn't
get water to boil or even Jell-O to set. She didn’t even know how to
toss a salad…she lived on fast food and take out. !
!
Now Anna-Marie loves to be in the kitchen and experiment with new
recipes and new ingredients. She follows a mostly plant-based diet;
however, she will eat seafood on occasion. (She’s even gone so far as
to order takeout pizza without the cheese and ask for extra veggies
instead!) !
!
Anna-Marie has also become a 5K junkie with a mission to run at least
one organized 5K a month and to have completed two half marathons.
She does a lot of traveling to events which gives her an opportunity to
seek out the best vegan and vegetarian fare the country has to offer.
Anna-Marie writes about her experiences, both the good and the bad,
in the kitchen and on the road. You can read her blog
BeautyandtheBeets.com and connect at @BeautyandBeets.
Anna-Marie’s Presentation:

Marc Ensign
Meet Marc Ensign. His mission is to save the Internet. It sounds like a pretty
big undertaking. Perhaps a bit misguided. Or maybe even maniacally
delusional that one person would even attempt to single-handedly take on
correcting the course of the Internet as it rapidly heads for a catastrophic
collision with bad taste and vulgar commercialism. But that's only because you
don't know him. Yet. !
!
Since 1998, Marc has been actively involved in the world of digital marketing
as a speaker, author and consultant. He has shared the stage with the likes of
Chris Brogan, Gary Vaynerchuk, Scott Stratten, Jairek Robbins and some of
the brightest minds on the Internet and around the world. Marc has also been
featured on CNN, ABC, MSN, The New York Post, Forbes, Inc. Magazine, The
Huffington Post and more as a writer and speaker.!
!
Marc is the CEO of re:think, an east coast search engine marketing company
that has spent the past 13 years working with everyone from local mom and
pop businesses to Fortune 500 companies like Nike and American Express. !
!
For more information, visit www.marcensign.com and connect at
@MarcEnsign.
Marc’s Presentation:

Jeremy Hilton
Jeremy Hilton is a founding partner of Side Door Social and provides
technology, social marketing and interactive experiences to deliver powerful
results for Side Door Social's clients. Prior to co-founding Side Door with
partner Marcelle Turner, Jeremy served as VP of Solutions at MindComet,
serving as executive sponsor for FOX’s SPEED Channel, GUESS Watches
and Pfister Faucets. !
!
Hilton is a founding member of the Central Florida chapter of Social Media
Club. Alongside other leading Central Florida social media advocates, Hilton
spearheaded the formation of an interactive marketing, media and technology
community, Doterati, serving as the inaugural Community Director. Connect
with @JeremyHilton.
Jeremy’s Presentation:

Jeff Sharon
Jeff Sharon is a Course Director in the New Media Journalism Master
of Arts Program at Full Sail University. Before joining Full Sail, he
worked for his alma mater, the University of Central Florida, producing
and hosting a weekly sports magazine show covering UCF sports.
Before that, Jeff served as Sports Anchor and Reporter for WNEG-TV,
the former CBS affiliate in Northeast Georgia. !
!
In his spare time, Jeff also taught at Toccoa Falls College and
Piedmont College. He received his Bachelor’s Degree in Radio and
Television with a Minor in Political Science from the University of
Central Florida, and earned his Master’s Degree in Broadcast
Journalism from the Newhouse School of Public Communications at
Syracuse University. In addition to teaching, he currently works as a
freelance play-by-play sportscaster. !
!
Jeff is also an avid sports fan and aerospace history enthusiast, and
keeps a blog on the topic at http://www.aerothusiast.com. Connect
with @Jeff_Sharon.
Watch Jeff’s promo now.
Jeff’s Presentation:
The 15 Commandments of Making and Editing Video

Kim Vij
Kim Vij is a Pinterest consultant, freelance writer, educator and mom
behind the duo team at The Educators’ Spin On It. Kim shares tips for
making every day moments into learning opportunities. She has created
award winning Pinterest Boards with over 1.5 Million followers by focusing
pins on education and parenting. !
Kim has successfully partnered with leading children’s educational
bloggers and brands to create powerful boards and campaigns for early
childhood education. !
Follow Kim on Twitter @EducatorsSpin, Facebook, Google +, Instagram &
Pinterest
Kim’s Presentation:
Making Pinterest Work for You - Tips from a Pro

Session 4
Nothing is
Impossible

Crystal Duncan
Crystal’s Presentation:
Monetize Your Blog
Crystal Duncan is the Director of Client Strategy and Operations at IZEA, located in
Orlando, FL. She joined the IZEA family soon after finishing college and has held been
instrumental to the advertiser and brand networks, strategic execution of client
campaigns and Influencer relations. In her current role, Crystal leads the Sales,
Account Management, Campaign Fulfillment and Influencer Ecosystem team at IZEA.!
!
She has executed campaigns for some of the world’s largest corporations including
Walmart, Wagreens, SeaWorld, Kia, British Airways, Sears and Sony to name a few.
Her perspective of the Influencer Marketing space is extremely unique as she is
involved in both the brand and Influencer side of the business on a daily basis and
through this has learned what both sides want and need to deliver a successful
campaign. Connect at @CrystalDuncan.

Brandon Yates
Brandon’s Presentation:
Monetize Your Blog
Brandon Yates is the Senior Director of Marketing for AffiliateManager.com,
a premier affiliate management agency, specializing in revitalizing existing
or launching new affiliate campaigns that produce high quality traffic and
drive peak ROI. Their services initiate and build productive partnerships
between advertisers and publishers to generate incremental business
through unmatched recruitment capabilities and strategic campaign
management. !
!
Brandon utilizes her array of experience to aid bloggers in monetization of
their sites. Connect with @affiliatemanagr.!

Matthew Papa
Matthew’s Presentation:
Monetize Your Blog
Matthew Papa is the Director of Publisher for Sonobi, Winter Park, FL. Sonobi
is an ad technology company that provides online publishers and media
companies with technology that optimizes revenue yield across the
Programmatic and Direct revenue channels. The company’s suite of products
represent the advertising technology industry’s leading Publisher Operating
System. Sonobi serves over 1000 publishers across the United States,
Canada, Europe and Latin America. From our client facing user interface to our
optimization algorithms, our in-house engineering team produces all of our
proprietary technology. Connect with @Sonobi.

Robin Draper
Florida native Robin Draper is the owner of AuthenticFlorida.com, a travel and lifestyle
blog devoted to the simple and delightful pleasures for Florida living. Authentic Florida
is intended to inspire discovery of the accessible, yet under-appreciated areas of the
state. The blog also invites readers to simplify – whether traveling, cooking, gardening,
enjoying art and authors, homes & neighborhoods while discovering uncomplicated
ideas for living.!
Draper’s lifelong passion has been discovering Florida’s genuine side – some old,
some new – but most are “simple and affordable”. Taking a ferry to Cabbage Key where
Jimmy Buffet wrote “Cheeseburger in Paradise”, touring the Florida Caverns, scalloping
in Homosassa Springs, visiting Marjorie Kinnan Rawlings home (author,The Yearling),
or cooling down in the refreshing Ichetucknee Springs and River. !
Draper was also recognized for her Florida cooking by FlBlogCon for “Best Food Blog”
during the Forum 2014 Sunshine Awards. Her Authentic Florida articles are featured in
Florida Today, Edible Sarasota, Edible Orlando, Harbor Style Magazine, Sarasota
Magazine and Visit Sarasota. Connect with @authenticFL.
Robin’s Presentation:
Building Your Blogging Brand
Watch Robin’s Promo

Anthony Bencomo
Anthony’s Presentation:
Building Your Blogging Brand
Anthony Bencomo is the owner of Deli Fresh Threads, a clothing brand created
out of 2 things he loves: sandwiches and t-shirts. His website
DeliFreshThreads.com won the 2014 Sunshine Blog Award for Best Overall
Blog Design.!
!
Anthony is also the originator of the #sandwicheatup, a weekly tweet up at local
deli across the Central Florida area. Dedicated to supporting small businesses,
the #sandwicheatup has become a marketing force all on its own. Connect with
@DeliFreshThrds.!
Watch Anthony’s Promo

Kelly Zdrowak
Kelly created the healthy living blog, Healthy Living Revelations to help inspire
people to start living their own healthiest lifestyle. When she discovered Google
Helpouts, she knew it would be a great way to actually be able to talk to and
interact with her readers. She is now a top provider in the fitness and nutrition
category. Her listing is Healthy Eating Guidance, and with this, she is able to help
people one on one over live video chat in real time. !
!
Google Helpouts has allowed her to meet readers all over the world and hear
exactly what they want her to write more about. This has given her more
confidence as a blogger while also allowing her to promote her blog in a way she
has never been able to before. She has also figured out many tips and tricks for
becoming a successfully Helpouts provider. Connect with @Kzdrowak.
Kelly’s Presentation:
Google Help Outs - Your New Best Friend!
Watch Kelly’s Promo

Rudy Ellis
Rudy’s Presentation:
YouTube Tips and Tricks
Rudiger J. Ellis, also known as Rudy, is the founder of JOICASTER, which is
an online platform that manages all of your live streaming channels
through a single dashboard. JOICASTER simplifies live online video
delivery. Their mission statement is; your content, everywhere.
Rudy recently signed a MCN (Multi Channel Network) partner agreement
with YouTube, and previously built and managed live streaming
departments for XOS Digital, NeuLion College, and JumpTV. He has held
various Director positions at his previous employers in both Operations and
Digital Broadcasts & Live Streaming Services.
Live streaming can be an important extension of a company/brands current
online marketing strategy. Content creators need to understand that live
video is an additional form of effective advertising that enables you the
ability to engage fans within your community; real time.

Jennifer Cook
Jen’s Presentation:
TV Tools for Your Blog
Jen Cook has spent over 20 years in newsrooms writing, producing and
introducing digital trends. A self-proclaimed Disney expert, foodie, mom &
TV junkie, you can find Jen out-and-out on twitter at @JenCook. Or,
lounging in her PJ’s in front of the TV. !
Jen is also a digital content strategist with commitment to strong writing,
impactful headlines and the best SEO practices. Combining the best of
proven storytelling with social media and new technologies to maximize
engagement through relevant, quality content. !
Jen is also experienced at using data on daily basis to guide editorial
decisions about audience interest, i.e. Google Analytics, Webmaster
Tools, and AdWords.

Session 5
Take the
First Step

Jackie Carlin
Jackie Carlin has worked in digital media for more than 15 years. She is an
executive producer at Bolder Media Group, producers of the national
Growing Bolder TV and radio shows, Growing Bolder Magazine and the
Emmy-nominated "Surviving & Thriving." With over 100,000 Facebook fans
and an immense email list, Jackie helps to oversee a key social media
campaign, including three Growing Bolder newsletters.!
!
Jackie also blogs about her adventures in parenting and exploring Orlando
at MomJovi.com. Her tagline, “I may be the kid’s roadie, but I still want to
rock,” sums up the sense of humor and keen parenting you’ll find on her
blog. Connect with @jcarlin.
Jackie’s Presentation:
Your Secret Weapon: Newsletter Marketing

Heather Lopez
Heather Lopez, aka The Social Commerce Mom, is a 30-something,
married mom of two who officially began blogging in 1997 and started her
first mom blog, Happy and Healthy Mom, in 2009. In 2010, she founded
the Bloggin’ Mamas community. In 2011 and 2012, she was named a
Leading Mom in Business by Startup Nation for her company, Heather
Lopez Enterprises LLC. In 2014, the Bloggin' Mamas community was
converted into a blogger network offering paid campaigns, free training and
free local networking groups for mom bloggers to support each
other. Bloggin' Mamas was selected by Shark Tank and As Seen on TV's
Kevin Harrington to be the very first company on his site
!
Sharkcrowdingfunding.com, and they were selected to showcase at Tech
Cocktail's Miami Startup Showcase. Today, Heather's reach totals upwards
of 30,000 international followers, she was featured in Maria Bailey’s Power
Moms book and has appeared on NBC, MSNBC, NY 1 TV, IFV News, The
Miami Herald, The Sun Sentinel, PR Week, as well as several radio
shows! She co-created and leads Sun Sentinel's South Florida Parenting
Magazine's Mom Approved Panel. Heather has been self-employed since
2009, and her husband left his full-time job to come work with her
February 1st, 2013. He has recently started a dad blog, finally convinced of
the power of bloggers. Connect with @blogginmamas.
Heather’s Presentation:
Blogging as a Business: Moving from Hobbyist to Professional

Carolyn Capern
Carolyn’s Presentation:
Hanging Out With Google+
Carolyn Capern fell in love with stories and technology at an early
age, and never looked back. A blogger since 2005, she has worked
hard to develop her skills as a literary Jedi and relatable
communicator both online and off. In 2012, Carolyn co-founded CT
Social with Greg Trujillo, combining her love of writing with her love of
social media to form the communications arm of the company.!
!
Carolyn was an early adopter of Google+, joining the platform in July
2011 and becoming more active starting in early 2012. She is an avid
fan of Hangouts on Air, co-hosting Zombies on Air and participating as
a regular featured panelist on the #GetBizy small business show, and
appearing as a frequent guest on other shows. Carolyn is passionate
about helping Google+ newbies get comfortable with the platform, and
regularly shares social media relationship tips in her posts at ct-social.
com.
Watch Carolyn’s promo now.

Greg Trujillo
Greg’s Presentation:
Hanging Out with Google+
Greg Trujillo has been a technology geek since he was a juvenile time
traveler. As he moved forward through time, the passion grew, so turning it
into a profession was an easy choice. As co-founder of CT Social, Greg
puts his programming expertise, creativity, and strategic mind to work
helping his clients achieve incredible dreams through web marketing
projects. He contributes regularly to the CT Social blog, sharing smart
strategies for expanding online reach, and has created one of the top-ranked
Twitter background templates in Google search.!
!
Google+ quickly became Greg’s social media platform of choice after he
joined the platform in early 2012, and he has become a popular voice on
Hangouts on Air about topics ranging from marketing to general nerdery.
Greg is a contributor to the popular blog Google Plus Daily, co-hosts the
Zombies on Air Hangout show, and moderates the rapidly growing Orlando
community.
Watch Greg’s promo now.

Morgan Crutchfield
Morgan Crutchfield is a journalist and blogger in the Orlando area.
A Chicago native, Morgan moved to Celebration and founded her
brand, DVCCentral.com. DVCCentral.com is the home of Disney
trip planning e-magazine, The Source, as well as her line of parks
and fitness wristband decals, "Cover Bands". !
!
Morgan blogs at DeliberatelyMorgan.Wordpress.com and on
DVCCentral.com. She is an avid Disney Parks fan and is in the
process of becoming addicted to the game of lacrosse. Connect
with @CentralMorgan.
Morgan’s Presentation:
E-Magazines and Your Blog: Repurposing Your Content

Closing Keynote
Imagine it.
Do it.

Eddie Selover
As a writer and communicator, Eddie Selover helps people express their
business and personal stories in ways that are more relevant, credible, and
impactful. As a certified life coach, he helps people clarify their goals and
priorities and better align their choices and actions to help meet those goals. As
a marketing communications professional, Eddie has written marketing
materials and speeches for senior executives, and built social media and
website platforms. !
Several times a year, Eddie brings some of Orlando’s most interesting people
together, as the organizer and host of PechaKucha Orlando—an event which
features an eclectic mix of creatives and professionals who present in the
challenging 20×20 format. Eddie is a two-time winner of the Cicero
Speechwriting Award: in 2013 for his closing speech at TEDxOrlando, “How
PechaKucha Changed My Life,” and in 2014 for his talk “Out of My Head.”
Connect with @PKN_Orlando.
Eddie’s Presentation:
Closing Keynote: PechaKucha Style

Ford After Party Unwind at the coolest after party
and continue the networking and
fun. Gigi’s Cupcakes and drinks
provided Onli Beverages and Jim
Beam’s Kentucky Fire.

Tweet a thank you to @FloridaMilk!

Feeding bloggers everywhere!
Tweet a thank you to @TijuanaFlats.

Use code FLBlogCon14 for a special membership rate.
!
33% off of an iBlog magazine Insider membership which includes the print magazine year
round. This reduces price from $5.99/month to $3.99/month.

!
hypeorlando is an online community created by Orlando residents for Orlando residents.
!
More than 2 million of us call Orlando home. Some of us live in the city proper; many of us
live in the suburbs. Our stories vary, but all of us are connected to Orlando. hypeorlando
is where we connect to one another online and share our interests.

Making sure that everyone has safe rides to/
from #FLBlogCon is one of the most important
things to us, so we've partnered with the
awesome ridesharing app Lyft, to make that
happen!
Already a Lyft user? No problem! Share a ride with
someone who's new to Lyft!
HOW IT WORKS!
1. Download Lyft at: get.lyft.com/lyftoff/
2. Go to the "Payments" section and enter the
code: FLBLOGCON
3. Available to New Users (those who've never
taken a Lyft and never redeemed a code)
4. Request a Lyft when you need a ride!

Stop by and see the 3D printer - located in the
Florida Dairy Farmers’ Lounge!

Make plans now to
get your new social
media head shot at
FLBlogCon.
Located in the
Florida Dairy
Farmers’
Lounge!

Tweet a thank you to @PeterbrookeWP

Tweet a thank you to @GigisOrlando
Photo from CentralFloridaTop5.com

We Yelp… do you? Join us for the best
reviews and information in town!

Enjoy your drink? Tweet a thanks to @ONLIbeverages

Watch and chat live
the last Sunday of
every month. Click
here to watch replays.

Find out more at goodiebagmarketing.com

Your September Calendar
1 2 3 4 5 6
Arrange for a test drive at your local Southern
Ford Dealer in the next three weeks.
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
Tweet Up
Pre-Party
FLBlogCon
Complete your #FloridaMilk!
#FLBlogging4Good entry this week.
Print copies
of your
media kit.
Order
business
cards.
Practice
your
elevator
pitch.
Tweet Chat!
#gottagetblogging
Gather your
chargers.
Finalize your
agenda at
sched.org
Send us
your best
blogging
tip.
Join
FLBlogCon’s
new site!

We are sold out!!
Better luck next year!
!
You can still become a sponsor!!
Email bess@FLBlogCon.com
This guide will be updated with the latest as we move toward
September 20 so check back often!

FLBlogCon 2014 Official Conference Guide

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FLBlogCon 2014 Official Conference Guide