2013 New Year's Resolutions Results from FranklinPlanner
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2013 New Year's Resolutions Results from FranklinPlanner

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Do your New Year resoltuions change from year to year? Or do you find that often times you begin the new year will similar goals as the year prior? ...

Do your New Year resoltuions change from year to year? Or do you find that often times you begin the new year will similar goals as the year prior?

The FranklinPlanner.com team recently conducted a survey to identify New Year’s Resolutions for 2013, and compared them to 2012 findings. This presentation displays the results.

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  • 1. -For 2013-
  • 2.  Identical questions as a 2012 Resolutions survey. Both survey pools were identical. ◦ U.S. respondents ◦ Aged 18 to 60 ◦ Nationally representative on demographics Each sample size of 1,000 respondents. Statistically significant, with sampling error at the 95% confidence rate. Source: FCOP 2012 and 2013 Surveys
  • 3.  Question: How satisfied are you with your life? Please use a 10-point scale where “1” means not at all satisfied and “10” means extremely satisfied. 1 2 3 4 5 6 7 8 9 10 2013: 7.3 2012: 7.0 Source: FCOP 2012 and 2013 Surveys
  • 4.  Question: Which of the items on the list below are included in this resolution? TOP 10 NEW YEARS RESOLUTIONS FOR 2012 TOP 10 NEW YEARS RESOLUTIONS FOR 2013 1. Become more physically fit 1. Become more physically fit 2. Improve financial condition 2. Improve financial condition 3. Improve health 3. Improve health 4. Lose weight 4. Lose weight 5. Read more 5. Read more Become more educated-- New 6. Change overall attitude: be more positive 6. Improve work habits/career situation -- New 7. Improve family relationships 7. Travel more 8. Travel more 8. Improve family relationships 9. Do more volunteer work 9. Do more volunteer work 10. Improve other relationships (friends, co-workers, 10. Change overall attitude: be more positive neighbors) Source: FCOP 2012 and 2013 Surveys
  • 5. TOP 10 NEW YEARS RESOLUTIONS FOR 20121. Become more physically fit2. Improve financial condition3. Improve health4. Lose weight5. Read more6. Change overall attitude: be more positive7. Improve family relationships8. Travel more9. Do more volunteer work10. Improve other relationships (friends, co-workers, neighbors) Source: FCOP 2012 and 2013 Surveys
  • 6. Total Women Men Resolution Response Response Response Percent Rank Rank Rank Percent PercentImprove physical fitness (e.g. exercise more) 66% 1 69% 1 64% 1Improve financial situation (e.g. save money, 57% 2 58% 3 55% 2Improve health (e.g. better diet, less junk food, 52% 3 59% 2 46% 3Lose weight 46% 4 51% 4 42% 4Become more educated (take courses) 29% 5 31% 6 28% 8Read more 29% 5 33% 5 26% 9Improve work habits/career situation 29% 6 28% 7 30% 5Travel more 28% 7 28% 7 29% 6Improve relationships with family members 28% 8 28% 7 29% 7Do (more) volunteer work 23% 9 28% 8 19% 13Change overall attitude: be more “positive” 23% 10 26% 9 20% 12Improve relationships with others (friends, 22% 11 23% 10 22% 11Change career or job 22% 12 20% 11 23% 10 Source: FCOP 2012 and 2013 Surveys
  • 7. Total 18 - 29 30 - 44 45 - 60 Resolution Response Response Response Response Rank Rank Rank Rank Percent Percent Percent PercentImprove physical fitness (e.g. exercise more) 62% 1 67% 1 67% 1 66% 1Improve financial situation (e.g. save money, eliminate debt) 57% 2 56% 2 63% 2 53% 2Improve health (e.g. better diet, less junk food, more 52% 3 53% 3 54% 3 52% 3Lose weight 46% 4 40% 5 48% 4 48% 4Read more 29% 5 39% 6 25% 8 27% 6Become more educated (take courses) 29% 5 46% 4 29% 7 21% 10Improve work habits/career situation 29% 6 32% 9 33% 5 25% 8Travel more 28% 7 33% 8 23% 10 30% 5Improve relationships with family members (children, 28% 8 30% 11 30% 6 27% 7Do (more) volunteer work 23% 9 27% 13 20% 13 23% 9Change overall attitude: be more “positive” 23% 10 31% 10 22% 11 19% 12Improve relationships with others (friends, neighbors, co- 22% 11 33% 7 21% 12 17% 14Change career or job 22% 12 25% 14 23% 9 19% 11 Source: FCOP 2012 and 2013 Surveys
  • 8. Percent Who Resolution Abandoned This Resolution FirstLose weight 31%Travel more 26%Become more physically fit 20%Read more 16%Do more volunteer work 14%Improve financial condition 12%Improve health 10%Change overall attitude: be more positive 8%Improve family relationships 6%Improve other relationships 6% Source: FCOP 2012 and 2013 Surveys
  • 9. Percent Who Pursued This Resolution Resolution LongestLose weight 41%Become more physically fit 29%Improve financial condition 16%Read more 15%Improve health 15%Improve family relationships 14%Do more volunteer work 9%Change overall attitude: be more positive 8%Travel more 8%Improve other relationships 7% Source: FCOP 2012 and 2013 Surveys
  • 10. ResponseMethods PercentSharing your goal with friends and asking for their support 41%Tracking your goal in your planner 25%Keeping a journal 18%Tracking your goal with an online tracker 12%Sharing your goal on the Internet on social media sites and 7%Meeting with an in-person support group 6%Other (please specify) 27% Source: FCOP 2012 and 2013 Surveys