We make sure that our clients have a real presence! Strategic concepts for product/crisis/financial market PR, the dramaturgy of the measures and the selection of media are what is needed for successful opinion forming: Print media Whether it’s the business press, special interest magazines or the trade press, we implement successful theme setting and agree media collaborations. Online media The online editions of the print media require special tailoring of themes. FAKTUM guarantees integrated communication across all levels of publication. New Media Social media marketing has long been a part of successful B2B communication strategies. FAKTUM makes their clients part of the community and the community part of company marketing!

1. © FAKTUM 2014
CONTENT MARKETING : PUBLIC RELATIONS
Committed to forming opinions and brands

2. © FAKTUM
FAKTUM initiates opinion forming processes and drives them forward. In close cooperation with our
customers we work out qualitative statements as the basis of authentic and unique positions in
communication.
Our strategic concepts guarantee sustainability. Continual communications processes and an
integrated media presence generate attention and strengthen differentiation from the competition.
An unmistakeable communication style with intelligently set emotional accents provides appeal.
Shaping external perception
FAKTUM - communicating uniquely

3. FAKTUM MARKETING I KOMMUNIKATION I PUBLIC RELATIONS is an
owner-managed communications agency in Heidelberg. We have supported reputable
nationally and internationally operating companies since 1992.
As an agency for communication we offer strategic consulting in
corporate communication, brand communication, corporate publishing
and public relations.
The agency
3

4. Founded: 1992
9 employees in Germany • Associated graphics atelier with 7 employees
9 employees in China • Offices in Beijing and Shanghai
Member of an international network of owner-managed PR agencies
Michael Fass
Owner / Managing Director
4
The agency

5. Project Trade Fair Düsseldorf
Practices:
Strategy and communications consulting
CEO communication
Marketing consulting / Project development
Market research
Media work
5

6. 6
Project SEW EURODRIVE
Practices:
Strategic consulting
Corporate publishing
Market research
Employer branding communication
Media work
Projects

7. Project KSPG AG
Practices:
Content marketing
Communication consulting
Media work Germany
Media work China
Setting special interest media subjects
7

8. Project Leica Camera AG
Practices:
Strategic communications consulting
Media work China
Opening flagship stores
Projects
8

9. Project VW AG
Practices:
Crisis communication (Hartz / Porsche)
Vehicle presentations
International communications conferences
Media work
9

10. Project ALTANA AG
Practices:
Formulating guideline communication
Consulting
Projects
10

11. Projects Packaging
Practices:
Strategic consulting
Corporate publishing
Market research
Media work
Congresses / Events / Trade fairs
11

12. FAKTUM Practices
Corporate Communication
Strategy concepts
Advertisements
Corporate brochures
Trade fair concepts and realisation
Corporate design
Public Relations
Strategy consulting, communications concepts
Crisis PR, product PR
Media cooperation
Press conferences
Symposiums, workshops, congresses
Corporate Publishing
Customer magazines, print and online newsletters
Annual reports
Staff Communication:
Communications concepts
Staff newspapers, print and online newsletters
Research
Subject and concept laboratory
Customer and journalist surveys
Media analyses
PR in China
Strategy consulting
Product PR and launches
Intercultural consulting, road shows
Events
Corporate events, staff events
Product launches and promotions
FAKTUM Practices
12

13. Communications concepts
Integrated reporting
Strategic consulting
Subject and concept laboratory
Evaluation
Market
monitoring
Continual dialogue with multipliers / Target media
Online PR
Journalistic subject preparation
Developing and maintaining media / journalist / multiplier distribution lists
Quantitative and qualitative media evaluation
Public Relations – FAKTUM Practices
Online newsletters
Annual reports
Customer
magazines
Symposiums / Events / Congresses
Finance / Crisis / Product PR
13

14. Setting subjects in the business
press
OYSTAR Group Trade Fair Düsseldorf
Setting subjects –
because the company has to be presented as a whole
Public Relations made by FAKTUM
14

15. Setting subjects in business
magazines
Storytelling – because stories clarify the background
Heidelberger Druckmaschinen, Corporate University Edelmann Group
15

16. 16
Product information –
because innovations need publicity
Setting subjects in trade
media, B2B product PR
DS Smith Packaging
Medium: Automationspraxis Ausgabe / Datum: Oktober 2012
Medium: GETRÄNKEINDUSTRIE Ausgabe / Datum: September 2012
Laetus / Coesia
Medium: Pharma+Food Ausgabe / Datum: September 2012
Public Relations made by FAKTUM

17. Oystar GroupREA
Product information –
because innovation needs publicity
Medium: FM Das Logistik-Magazin Ausgabe / Datum: März 2013
Medium: molkerei-industrie Ausgabe / Datum: März 2013
17

18. 18
Oystar GroupHamilton
Public Relations made by FAKTUM

19. Publishing online – using new platforms
Setting subjects in
online media,
B2B product PR
Trade Fair Düsseldorf Edelmann Group
19

20. Presenting the company as a whole
Communicating products and services
Formulating qualitative statements
Anchoring attributes
Networking with customers
Explaining financial strategies and results
Describing corporate strategies
Communicating changes strategically
Presenting innovation strengths
Ensuring positive external / internal perception
Sketching common value creation potential
Public relations – initiating opinion forming processes
Initiating communication with laymen
20
Public Relations made by FAKTUM

21. Social media marketing: part of the B2B strategy
Over 90 per cent of all purchasing decision-makers use the internet to get information.
Companies, customers and decision-makers are part of the social media community.
Markets are discussions. Join the conversation!
Be there,
join the conversation,
be heard.
FAKTUM makes you part of the community and
the community to part of your marketing.
FAKTUM develops social media strategies.
21

22. 22
78% of consumers make
decisions based on
recommendations
1.5 million items of content are
exchanged on Facebook every
day
34% of blogs post
opinions about products
and brands
Public Relations made by FAKTUM

23. Strategy
Blogs: development, design, editorial
Developing and supporting communities
Workshops
Integrated social media campaigns
Websites with social media elements
Social media newsrooms
Social media marketing – reaching decision-makers
Online PR
Supporting Twitter, Facebook, Xing and other channels
Consulting
23

24. 24
On paper, tablets or smartphones –
the inspiring side of a company
Conveying image values to
stakeholders in an
informative, entertaining and
credible manner
SEW-Eurodrive
Informed customers
Motivated staff
Positive multipliers
Edelmann Group
Content Publishing made by FAKTUM

25. App customer magazine and corporate newsletter
25
SEW-Eurodrive

26. FAKTUM Newsroom Trade Fair Düsseldorf
26
Content Publishing made by FAKTUM

27. Hamilton
Customer magazines, staff media, newsletters & videos –
staging information convincingly and emotionally
Laetus / Coesia
27

28. 28

29. Target
Creating awareness of defined subjects / Attributes of the company
Instruments
Conferences on market relevant, current subjects with representatives of notable
players from industry and the media
Result
Knowledge transfer and multiplication, high quantitative and qualitative media
response
Shaping opinion formation
PR conferences – face to face with the target group
29

30. Participants:
BayerHealthcare
DHL WoldNet
GlaxoSmithKline
Kraft Foods
Merck KGaA
Niederegger
Nivea
Roche
Agenda setting using focus conferences
Conference subjects
“Have you bought healthily today?”
“Impulse buying”
“Strategies and concepts against
product and brand piracy”
“Packaging management”
PR Event made by FAKTUM
30

31. Example: agenda setting using focus conferences
response in the business and trade press
F.A.Z. Neue Verpackungcreativ verpacken
31

32. Example: positioning & subject leadership using a PR conference
Print Media Dialogue
Heidelberger Druckmaschinen AG
32
PR Event made by FAKTUM

33. Target: positioning Heidelberg as a
mediator and active shaper of the print
media industry
Subject:
“Print positioning itself for the future”
Contents: podium discussion with
notable media representatives about the
future requirements of classic and new
media
Audience: customers, representatives of
the print industry and those responsible
for marketing and communications,
agency representatives, multipliers, the
media
33
Example: positioning & subject leadership using PR conferences

34. Holger Löwe, Managing Director corps-Verlag | Prof. Dr. Thomas Laukamm, Consulting Xtend new media |
Michael Pfister, Head of Group Communication LBBW | Julius Endert, Editor-in-Chief Handelsblatt.com |
Hans-Ulrich Jörges, Senior Editor magazine stern | Wilfried Lülsdorf, Managing Director Senior Editor corps-
Verlag | Dr. Günther Nonnenmacher, Publisher F.A.Z. | Ulrich Reitz, Senior Editor WAZ | Moderation: Rezzo
Schlauch, State Secretary ret.
34
PR event made by FAKTUM

35. 35
References
Volkswagen AG | Wolfsburg • Porsche Automobilholding SE | Stuttgart • Freudenberg Gruppe | Weinheim • Natoil | Luzern (CH) •
Röchling Gruppe | Mannheim • OYSTAR. The Process & Packaging Group | Stutensee • Heidelberger Druckmaschinen AG |
Heidelberg • SEW-Eurodrive | Bruchsal • KSB AG | Frankenthal • Landeshauptstadt Düsseldorf | Düsseldorf • Messe Düsseldorf |
Düsseldorf • VAG Armaturen GmbH | Mannheim • Herbold | Meckesheim • PMT Partikel-Messtechnik AG | Heimsheim •
HeidelbergCement AG | Heidelberg • HOCHTIEF Projectsntwicklung GmbH | Eschborn • Langenbach AG | Wiesloch •
Importhaus Wilms | Taunusstein • ABB AG | Mannheim • Spedition Fels | Heidelberg • Gelita AG | Eberbach • DS Smith
Packaging | Fulda • Edelmann Group | Heidenheim • Cooper Standard | Michigan (USA) • VITA Zahnfabrik | Bad Säckingen •
Sirona Dental Systems GmbH | Bensheim • Hu-Friedy | Leimen • Dentsply Friadent | Mannheim • Kodak Dental Systems | Paris
(F) • Bredent Medical | Senden • 20/10 Perfect Vision | Heidelberg • BayerHealthcare | Leverkusen • GP Grenzach Produktions
GmbH | Grenzach/Wyhlen • COPACO | Mainz • Limmatdruck/Zeiler AG | Köniz & Spreitenbach (CH) • Global Packaging
Alliance | Hannover & Berlin • Karl Knauer KG | Biberach (Baden) • DyStar | Frankfurt • Laetus GmbH | Alsbach-Hähnlein •
Wolke Inks & Printers GmbH | Hersbruck • REA Elektronik GmbH | Mühltal • Hamilton Bonaduz AG | Bonaduz (CH) •
ALTANA AG | Wesel • Leica Camera AG l Solms • Empolis Information Management GmbH l Kaiserslautern • Packservice PS
Marketing GmbH l Kaiserslautern • KSPG AG l Neckarsulm l • RKW SE l Frankenthal

36. FAKTUM GmbH
Friedrich-Ebert-Anlage 27
D-69117 Heidelberg
Postfach 102264
D-69002 Heidelberg
Tel.: +49 (0) 62 21 / 45 89-0
Fax: +49 (0) 62 21 / 45 89 89
faktum@faktum-kommunikation.de
www.faktum-kommunikation.de
© FAKTUM
www.faktum-newsroom.de