201411 corporate publishing_en

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201411 corporate publishing_en

  1. 1. CORPORATE PUBLISHING Convincing journalism © FAKTUM 2014
  2. 2. FAKTUM – Communicating uniquely 2 Shaping external perception FAKTUM initiates opinion forming processes and drives them forward. In close cooperation with our customers we work out qualitative statements as the basis of authentic and unique positions in communication. Our strategic concepts guarantee sustainability. Continual communications processes and an integrated media presence generate attention and strengthen differentiation from the competition. An unmistakeable communication style with intelligently set emotional accents provides appeal.
  3. 3. The agency 3 FAKTUM MARKETING I Communication I PUBLIC RELATIONS is an owner-managed communications agency in Heidelberg. We have supported reputable nationally and internationally operating companies since 1992. As a communication agency we offer strategic consulting in Corporate Communication, Brand Communication, Corporate Publishing and Public Relations. Founded: 1992 9 employees in Germany • Associated graphic atelier with 7 employees 9 employees in China • Offices in Beijing and Shanghai Member of an international network of owner-managed PR agenciesMichael Fass Owner / Managing Director
  4. 4. Multi channel publishing Tablet publishing Annual reports Corporate Publishing – convincing journalism Online newsletters Customer magazines CSR publications White books Strategy brochures Employer branding Staff newspapers Social media publishing 4
  5. 5. Corporate publishing has to inspire We see every publication as a journalistic challenge. Only premium visualisation and inspiring contents as well as ambitious texts will create a product that inspires readers. We pursue inquiring target groups on smartphones, tablets, in browsers or in a printed medium. Corporate communication, just like basic media services, has long become independent of specific media. We ensure that online presences are found in the expanse of the World Wide Web. Intelligent marketing strategies score with strategic networking that uses both editorial structures and advertising accents. Convincing journalism 5
  6. 6. Target groups National and international customers Buying centres from various sectors Multipliers and opinion formers Corporate Publishing Contents Communicating sector issues Products and applications Interviews, statements, broadcasts Market background Infotainment Targets Targeted shaping of external perception Positioning companies as opinion leaders Continually and sustainably addressing multipliers and opinion formers Strategic orientation of external communication Sustainable agenda setting 6
  7. 7. Conception: Orienting content, editorial concept, graphic design, picture language Editorial: Subject planning, research, coordinating authors, journalistic format Project management: Complete processing, planning and controlling deadlines, comparing quotations and checking invoices from service providers Design: Graphics, layout, photography Production: Prepress, print, lettershop Cross publishing: Networking print media (push media) and internet/intranet presence (pull media) Marketing: Marketing strategies for online presences FAKTUM: corporate publishing services Corporate Publishing made by FAKTUM 7
  8. 8. SEW-Eurodrive: customer magazine DriveWorld 3x a year; circulation: 45,000; translated into three languages; up to 72 pages long 8
  9. 9. Corporate Publishing made by FAKTUM 9
  10. 10. SEW-Eurodrive: customer magazine DriveWorld 10
  11. 11. SEW-Eurodrive: corporate publishing Corporate Publishing made by FAKTUM 11
  12. 12. SEW-Eurodrive: corporate publishing 12
  13. 13. 2x a year; circulation: 6,000; in two languages; 16 pages long Edelmann Group: customer magazine Corporate Publishing made by FAKTUM 13
  14. 14. Edelmann Group: customer magazine 14
  15. 15. Bosch Rexroth: concept customer magazine Special editions Presenting divisions and target sectors Storytelling Integrating technical information Shaping the external perception of the company Corporate Publishing made by FAKTUM 15
  16. 16. Bosch Rexroth: concept customer magazine 16
  17. 17. Corporate Publishing made by FAKTUM 17
  18. 18. Volkswagen AG: concept corporate magazine 18
  19. 19. Corporate Publishing made by FAKTUM 19
  20. 20. Volkswagen AG: concept corporate magazine 20
  21. 21. Trade Fair Düsseldorf: strategy publication Corporate Publishing made by FAKTUM 21
  22. 22. Trade Fair Düsseldorf: strategy publication 22
  23. 23. 23 Corporate Publishing made by FAKTUM
  24. 24. Trade Fair Düsseldorf: online business newsletter 24
  25. 25. App customer magazine and corporate newsletter Corporate Publishing made by FAKTUM 25 SEW-Eurodrive
  26. 26. Moving pictures on new channels Hamilton Laetus / Coesia 26
  27. 27. 27 References Volkswagen AG | Wolfsburg • Porsche Automobilholding SE | Stuttgart • Freudenberg Gruppe | Weinheim • Natoil | Luzern (CH) • Röchling Gruppe | Mannheim • OYSTAR. The Process & Packaging Group | Stutensee • Heidelberger Druckmaschinen AG | Heidelberg • SEW-Eurodrive | Bruchsal • KSB AG | Frankenthal • Landeshauptstadt Düsseldorf | Düsseldorf • Messe Düsseldorf | Düsseldorf • VAG Armaturen GmbH | Mannheim • Herbold | Meckesheim • PMT Partikel-Messtechnik AG | Heimsheim • HeidelbergCement AG | Heidelberg • HOCHTIEF Projektentwicklung GmbH | Eschborn • Langenbach AG | Wiesloch • Importhaus Wilms | Taunusstein • ABB AG | Mannheim • Spedition Fels | Heidelberg • Gelita AG | Eberbach • DS Smith Packaging | Fulda • Edelmann Group | Heidenheim • Cooper Standard | Michigan (USA) • VITA Zahnfabrik | Bad Säckingen • Sirona Dental Systems GmbH | Bensheim • Hu-Friedy | Leimen • Dentsply Friadent | Mannheim • Kodak Dental Systems | Paris (F) • Bredent Medical | Senden • 20/10 Perfect Vision | Heidelberg • BayerHealthcare | Leverkusen • GP Grenzach Produktions GmbH | Grenzach/Wyhlen • COPACO | Mainz • Limmatdruck/Zeiler AG | Köniz & Spreitenbach (CH) • Global Packaging Alliance | Hannover & Berlin • Karl Knauer KG | Biberach (Baden) • DyStar | Frankfurt • Laetus GmbH | Alsbach-Hähnlein • Wolke Inks & Printers GmbH | Hersbruck • REA Elektronik GmbH | Mühltal • Hamilton Bonaduz AG | Bonaduz (CH) • ALTANA AG | Wesel • Leica Camera AG l Solms • Empolis Information Management GmbH l Kaiserslautern • Packservice PS Marketing GmbH l Kaiserslautern • KSPG AG l Neckarsulm • RKW SE l Frankenthal
  28. 28. © FAKTUM FAKTUM GmbH Friedrich-Ebert-Anlage 27 D-69117 Heidelberg Postfach 102264 D-69002 Heidelberg Tel.: +49 (0) 62 21 / 45 89-0 Fax: +49 (0) 62 21 / 45 89 89 faktum@faktum-kommunikation.de www.faktum-kommunikation.de www.faktum-newsroom.de

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