Amsterdam Economic Board, Karoline Moors: The Amsterdam Metropolitan Area - A region of opportunities

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These are the slides to Karoline Moors's presentation on "The Amsterdam Metropolitan Area - A region of opportunities" at Expatica's International Job Fair on Saturday, 5 April 2014. …

These are the slides to Karoline Moors's presentation on "The Amsterdam Metropolitan Area - A region of opportunities" at Expatica's International Job Fair on Saturday, 5 April 2014.

The Amsterdam Metropolitan Area is an important Global Business Hub. It aims to belong to the top 5 of the strongest regions in Europe. International companies from all over the world settle in the Amsterdam Area. Attracting and sustaining international talent is therefore of utmost importance to the region.

Karoline Moors, Projectmanager International Talent Acquisition, gives an overview of the economic activity within the Amsterdam metropolitan Area and the job opportunities within its important economic sectors.

For more information on the Amsterdam Economic Board, please go to .
For information on the City of Amsterdam and the Amsterdam Metropolitan Area, please visit .

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  • 1. The Amsterdam Metropolitan Area A region of opportunities
  • 2. I am Project Manager International Talent Acquisition Karoline
  • 3. 4 Amsterdam Economic Board Goal: to become a global business hub, and to rank within the top 5 strongest European regions. Mission: cooperation, innovation, growth in order to strengthen welfare and well-being in the Amsterdam MetropolitanArea. ITA: An international talent pool contributes to the AMA’s ambition of ranking within the top 5 strongest European Business Hubs, by boosting economic growth, prosperity and employment.
  • 4. Vision ITA The Metropolis Region ofAmsterdam wants and has to become more (pro)active in attracting and retaining international talent to the region for three reasons: 1. In specific functional area’s, scarcity still occurs. Often in crucial spots, within the eight defined opportune MRA clusters. Non fulfilment of these vacancies causes significant opportunity costs. 2. Our economy profits from open borders. A lack of an international pool of talent prevents (international) investors to invest in the metropolis and/or to stay in the metropolis. 3. An international pool of talents creates a bridge with the World economies. It’s a small world after all. 5
  • 5. Mission ITA The InternationalTalent Acquisition (ITA) project focuses on the targeted sourcing of talent from abroad; including providing a “warm bath” reception upon arrival and retention of the international talent that is already present in the MRA (“boeien & binden”). With “talent” both knowledge workers as well as international students are intended. 6 Maslow anno 2013
  • 6. Over 2,200 foreign companies, of which 475 international headquarters Global Business Hub
  • 7.  Centre of European purchasing power; situated in the centre of the three largest economies in Europe  Excellent connections  Efficient business travel  Connected socially  Known for creativity, innovation, entrepreneurship, sustainability and openness Key location & Access to new markets 95% of Europe’s largest markets within 24 hour reach by road
  • 8. • The Dutch have an international focus; and 7,3% foreign highly skilled people • 177 nationalities in the AMA • 40% of “Amsterdammers” are foreigners or have dual nationality • 90% speaks two or more languages • Businesses establish their offices in the AMA to cover the European main land 44Germany 30Belgium 25United Kingdom 22Poland 48Denmark 49Italy 1The Netherlands 2Singapore 3Canada 4Ireland 56France 13Sweden 10Luxemburg National culture open to foreign ideas Country Rank Source: IMD World Competitiveness Yearbook 2010 44Germany 30Belgium 25United Kingdom 22Poland 48Denmark 49Italy 1The Netherlands 2Singapore 3Canada 4Ireland 56France 13Sweden 10Luxemburg National culture open to foreign ideas Country Rank Source: IMD World Competitiveness Yearbook 2010 Connected socially
  • 9. International service providers High quality network of service providers >2200 Foreign companies Business and IT services Creative services Financial services Legal services Supply chain services
  • 10. Highly skilled, international talent Excellent skills •Strong top 10 position among European cities in terms of recruiting qualified staff •Competent senior managers Modern work force •Flexible and productive •Open minded •Highest gender equality in the world Languages •Third country in the world, after Switzerland and Luxembourg, in terms of language skills •87 % of Dutch speak English, 70 % German International focus •International experience of senior managers •Attractive for foreign talent, large influx (12%) •Low cost of living, 30%-ruling for expats
  • 11. European global cities under pressure Quick facts Size city: 84 sq mile Size metropolitan aera: 700 sq mile Population city: 800.000 Population metropolian area: 2.2 million Foreign companies: >2,200 Foreign headquarters 475 (2013) No. Jobs in foreign companies: 150,000
  • 12. Attractive region for knowledge workers
  • 13. The Expatcenter is a co-operation between the Cities of Amsterdam, Amstelveen, Haarlemmermeer, Almere,Velsen, Hilversum, the Immigration and Naturalisation Service (IND) and theTaxAdministration; During one visit, an expat and their families receive:  Residence card;  Municipal registration with social security number;  Welcome Bag;  Partnership Programme booklet, My first month in Amsterdam;  Opportunity to ask any question he/she may have.  Open today from 13.00-15.00 (normally on weekdays from 9.00-17.00) Website Booklet, please take a copy at the fair!
  • 14. Fotografie: Naam Amsterdam Labour market Creative Industries Agri Food & Horticulture ICT & E-science Financial & `Business Services Logistics Life sciences & Health Tourism & Conferences High Tech materials
  • 15. Labour participation 16 Working population in the Amsterdam MetropolitanArea and the Netherlands Yearly growth in percentages; 2011-2014
  • 16. 17 Gross labour participation, per level of education, in the AMA and the Netherlands in percentages; 2012 Unemployment, on level of education, in the AMA and the Netherlands in percentage of the labour population; 2012 46% TOTAL LOWER MIDDLE HIGHER TOTAL LOWER MIDDLE HIGHER 2014: NL 7,3% EU 11,9%
  • 17. Creative industry  91.000 jobs (>50% in Amsterdam)  40.000 companies  Added value in the AMA: 4,3 billion euro (2,4% GDP)  Mostly: fashion (e.g. denim!!), advertising, audio visual, publishing  Mainly small and medium size companies and a few large companies 18
  • 18. Financial- & business services  163.000 jobs (26% of the AMA)  33.000 establishments; many multinationals, but also smaller companies and relatively spoken a lot of sole proprietors  26% of the GRP  Most important: Banks (ING,ABN AMRO), Insurance companies, accountancy firms, recruitment/HR agencies, consultancy firms, real estate agents, lawyers etc. 19
  • 19. Agri Food and Horticulture Agri & Horticulture  15.000 jobs  1500 companies  Added value to the AMA 592 million euro a year  Absolute world leader in flower trade: 75% market share Food  30.000 jobs  3600 companies:Ahold, Gerkens Cacao, Nestlé, ADM Cocoa, Heineken, Quality Bakers, Cargill, Kerry, Bio Science, United Biscuits, Duyvis, McCain Foods,Yakult;  Foodsector represents 20% of Dutch exports 20
  • 20. Logistics  180.000 jobs  25.500 companies  AddedValue to the AMA: 16 billion euro a year  Hubs: - Schiphol 3rd largest air cargo hub in Europe - Amsterdam Harbour the 4th largest harbour in Europe - AMS-IX the largest and most stabile internet hub world-wide - Largest floricultural auction world-wide 21
  • 21. ICT & eScience  96.500 jobs (10% of total)  Added value in AMA: €18 billion a year  19.400 establishments (growth of 28% since 2004)  Holland 5th worldwide in the field of ICT  Focus: - Big data - Smart cities - E-health - Human capital 22
  • 22. Life Sciences & Health  20.000 jobs  Presence: - 369 Life Sciences organisations - 117 R&D intensive companies - 36 Research and educational institutes - Most important:VU /VU medical center, UvA, AMC, Nederlands Kanker Instituut (NKI) , Nederlands Instituut voor Neuroscience (NIN) en Sanquin  A young cluster, still growing with big opportunities  Scientific excellence: Oncology, Neurosciences, Immunology, Infectious diseases, Cardiovascular diseases, Imaging 23
  • 23. Tourism & conferences  88.000 jobs  (Direct) spendings by tourists: 6,4 billon euro in AMA  Over 10 million overnight stays in hotels per year  Amsterdam in top 20 of best conference cities (> 650 conferences a year) 24
  • 24. HighTech Materials  94.000jobs  Added value inAmsterdam MetropolitanArea €8,9 billion a year  12.000 companies  Export value €20 billion a year (40% of the AMA) 25
  • 25. 26 Open vacancies in the Amsterdam Area per industry group 2013 II (numbers) Financial and business services Trade Information & Communication Food service industry Other commercial services Health care Other non- commercial services Construction and industry Logistics Education Unknown Agriculture
  • 26. Opportunities  Accelerating job growth, one of the lowest European unemployment rates, aging population  Growing global business hub and increasing internationalisation  Increasing demand for (international) highly skilled workers with abilities and talent  Sectors with future labour shortage: IT, Business Services, Education and Life Sciences  Amsterdam as software and ICT capital of Europe (AMS-IX)
  • 27. Tips  Sell yourself! Because International talent brings: - A good investment climate, - a qualitative and quantitative scarcity solution, - A bridge to the world economies: knowledge of countries, markets, languages and cultures - More diversity, innovation and productivity and improved quality to national talent.  Check out  => use an English word that doesn’t exist in Dutch (e.g. what, which)
  • 28. Attractive region for knowledge workers amsterdam works