4. 3 Q’s for content providers
1.
•Who’s my target audience?
2.
•What do they want to hear?
3.
•How do I sustain this?
You need to answer this first & fast
5. The How
1.
Compelling & consistent content
2.
Choose the right platforms
3.
Take time to build a loyal audience
4.
Determine your revenue model
6. The Hard one - Monetisation
1.
2.
3.
• Selling eye-balls through advertising
• Direct content sale
• Selling data through eye balls data
capture
Question is, are this all sustainable?
7. Who has done well?
1.
•SA - Soccer Laduma
2.
•Nigeria – Iroko Tv
3.
•Uganda – Kawowo Sports
Future = lumping content with
products
8. Content with products
1.
Using Apps to solve problems
2.
Crowdsourcing & yes Crowdfunding
3.
Enabling Co-Creation
4.
Packaging solutions to businesses